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3753. Entrepreneurial Marketing

Also offered as: MKTG 3753

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the role of marketing in introducing new products and services. Students learn to assess market potential, develop marketing strategies, and make decisions with limited resources and under market uncertainty.

No classes found.