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Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3661.
Grading Basis: Graded
Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail forecasting, direct marketing effectiveness, analytics for web and social media engagement, and search. Students gain hands on computer-based experience in analyzing data. May substitute for MKTG 3661 for business majors.
Last Refreshed: 20-SEP-19 05.20.20.002631 AM
|1198 7563 1 001||Fall 2019||Storrs||In Person||Park, Hee||001||Reg||MoWe 12:30pm‑1:45pm
||BUSN 127||8/8||Meets with MKTG 3661-001 Students must request a permission number by completing a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.|
|1203 9352 1 001||Spring 2020||Storrs||In Person||Bao, Weining||001||Reg||MoWe 12:30pm‑1:45pm
||BUSN 127||0/8||Meets with MKTG 3661-001. Students must request a permission number by completing a Permission Request Form: http://undergrad.business.uconn.edu/forms/ DO NOT email instructor for permission number.|
|1203 14583 1 H71||Spring 2020||Hartford||In Person||H71||Reg||We 6:30pm‑9:00pm
||0/6||Meets with MKTG 3661-H|
|1203 15089 1 Z81||Spring 2020||Stamford||In Person||Harris, Wynd||Z81||Reg||Th 7:00pm‑9:30pm