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3661. Marketing and Digital Analytics
Also offered as: MKTG 3661
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.
Last Refreshed: 07-FEB-23 05.20.23.519116 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1228 14230 1 001 | Fall 2022 | Storrs | In Person | Bao, Weining | 001 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 127 | 7/8 | |
| 1228 14090 1 H90 | Fall 2022 | Hartford | Distance Learning | Sottile, Gregory | H90 | Reg | Th 6:45pm‑9:15pm |
No Room Required - Online | 2/1 | |
| 1228 14231 1 W31 | Fall 2022 | Waterbury | Distance Learning | Sottile, Gregory | W31 | Reg | Th 6:45pm‑9:15pm |
No Room Required - Online | 1/1 | |
| 1228 14232 1 Z81 | Fall 2022 | Stamford | Distance Learning | Sottile, Gregory | Z81 | Reg | Th 6:45pm‑9:15pm |
No Room Required - Online | 2/1 | |
| 1233 14727 1 001 | Spring 2023 | Storrs | In Person | Bao, Weining | 001 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 127 | 4/8 | |
| 1233 14731 1 002 | Spring 2023 | Storrs | In Person | Bao, Weining | 002 | Reg | MoWe 2:00pm‑3:15pm |
BUSN 127 | 5/8 | |
| 1233 15230 1 H71 | Spring 2023 | Hartford | Distance Learning | Harris, Wynd | H71 | Reg | Tu 7:00pm‑9:30pm |
No Room Required - Online | 0/2 | |
| 1233 15526 1 W31 | Spring 2023 | Waterbury | Distance Learning | Harris, Wynd | W31 | Reg | Tu 7:00pm‑9:30pm |
No Room Required - Online | 0/2 | |
| 1233 15877 1 Z81 | Spring 2023 | Stamford | Distance Learning | Harris, Wynd | Z81 | Reg | Tu 7:00pm‑9:30pm |
No Room Required - Online | 3/3 |