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3661. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3661.

Grading Basis: Graded

Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail forecasting, direct marketing effectiveness, analytics for web and social media engagement, and search. Students gain hands on computer-based experience in analyzing data. May substitute for MKTG 3661 for business majors.


Last Refreshed: 20-SEP-19 05.20.20.002631 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Park, Hee 001 Reg MoWe 12:30pm‑1:45pm
BUSN 127 8/8 Meets with MKTG 3661-001 Students must request a permission number by completing a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Storrs In Person Bao, Weining 001 Reg MoWe 12:30pm‑1:45pm
BUSN 127 0/8 Meets with MKTG 3661-001. Students must request a permission number by completing a Permission Request Form: http://undergrad.business.uconn.edu/forms/ DO NOT email instructor for permission number.
Spring 2020 Hartford In Person H71 Reg We 6:30pm‑9:00pm
0/6 Meets with MKTG 3661-H
Spring 2020 Stamford In Person Harris, Wynd Z81 Reg Th 7:00pm‑9:30pm
0/5