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3661. Marketing and Digital Analytics

Also offered as: MKTG 3661

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.


Last Refreshed: 23-FEB-24 05.20.22.336543 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs Online Synchronous Sottile, Gregory 001 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 11/10
Spring 2024 Waterbury Online Synchronous Sottile, Gregory 331 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 0/1
Spring 2024 Hartford Online Synchronous Sottile, Gregory 701 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 0/1
Spring 2024 Stamford Online Synchronous Sottile, Gregory 881 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 2/2
Fall 2024 Storrs In Person Bao, Weining 001 Reg MoWe 9:30am‑10:45am
BUSN 211 0/5
Fall 2024 Storrs Online Synchronous Sottile, Gregory 002 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 0/8
Fall 2024 Waterbury Online Synchronous Sottile, Gregory 301 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 0/1
Fall 2024 Hartford Online Synchronous Sottile, Gregory 701 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 0/1
Fall 2024 Stamford Distance Learning Sottile, Gregory 801 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 0/1