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3661. Marketing and Digital Analytics
Also offered as: BADM 3661
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.
Last Refreshed: 17-APR-24 05.20.29.834615 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1243 10850 1 001 | Spring 2024 | Storrs | In Person | Bao, Weining | 001 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 122 | 37/37 | |
1243 10851 1 002 | Spring 2024 | Storrs | In Person | Bao, Weining | 002 | Reg | MoWe 2:00pm‑3:15pm |
BUSN 112 | 36/37 | |
1243 12180 1 331 | Spring 2024 | Waterbury | Online Synchronous | Sottile, Gregory | 331 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 6/6 | |
1243 12599 1 701 | Spring 2024 | Hartford | Online Synchronous | Sottile, Gregory | 701 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 6/6 | |
1243 13030 1 881 | Spring 2024 | Stamford | Online Synchronous | Sottile, Gregory | 881 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 10/10 | |
1248 8964 1 001 | Fall 2024 | Storrs | In Person | Bao, Weining | 001 | Reg | MoWe 9:30am‑10:45am |
BUSN 211 | 39/50 | |
1248 8965 1 301 | Fall 2024 | Waterbury | Online Synchronous | Sottile, Gregory | 301 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 3/5 | |
1248 8966 1 701 | Fall 2024 | Hartford | Online Synchronous | Sottile, Gregory | 701 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 8/10 | |
1248 8967 1 801 | Fall 2024 | Stamford | Online Synchronous | Sottile, Gregory | 801 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 9/10 |