Undergraduate Course Directory

Course Search

To filter and search by keywords in course titles, see the Course Search.

Courses by Subject Area

Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

3362. Marketing Planning and Strategy

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.

Grading Basis: Graded

Provides students with a systems approach to strategic market analysis and planning, particularly related to product design, branding, customer management, pricing, promotion, and distribution decisions in the context of a competitive global market. Students will learn the components of and develop a marketing plan.

Last Refreshed: 03-JUL-20 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Satornino, Cinthia 001 Reg TuTh 3:30pm‑4:45pm
BUSN 227 26/33
Spring 2020 Storrs In Person Satornino, Cinthia 002 Reg TuTh 2:00pm‑3:15pm
BUSN 227 32/33
Fall 2020 Storrs Distance Learning Satornino, Cinthia 001 Reg TuTh 11:00am‑12:15pm
No Room Required - Online 41/38