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Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.
Grading Basis: Graded
Provides students with a systems approach to strategic market analysis and planning, particularly related to product design, branding, customer management, pricing, promotion, and distribution decisions in the context of a competitive global market. Students will learn the components of and develop a marketing plan.
Last Refreshed: 17-SEP-19 05.20.16.405317 AM
|1198 4464 1 001||Fall 2019||Storrs||In Person||Satornino, Cinthia||001||Reg||TuTh 11:00am‑12:15pm
|1203 4666 1 001||Spring 2020||Storrs||In Person||Satornino, Cinthia||001||Reg||TuTh 3:30pm‑4:45pm
|1203 5790 1 002||Spring 2020||Storrs||In Person||Satornino, Cinthia||002||Reg||TuTh 2:00pm‑3:15pm