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3362. Marketing Planning and Strategy

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.

Grading Basis: Graded

Provides students with a systems approach to strategic market analysis and planning, particularly related to product design, branding, customer management, pricing, promotion, and distribution decisions in the context of a competitive global market. Students will learn the components of and develop a marketing plan.

Last Refreshed: 02-DEC-21 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Bailey, Heidi 001 Reg TuTh 11:00am‑12:15pm
BUSN 227 40/38
Spring 2022 Storrs In Person Bailey, Heidi 001 Reg TuTh 3:30pm‑4:45pm
BUSN 227 39/30
Spring 2022 Storrs In Person Bailey, Heidi 002 Reg TuTh 2:00pm‑3:15pm
BUSN 227 40/30