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3362. Marketing Planning and Strategy

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.

Grading Basis: Graded

Provides students with a systems approach to strategic market analysis and planning, particularly related to product design, branding, customer management, pricing, promotion, and distribution decisions in the context of a competitive global market. Students will learn the components of and develop a marketing plan.


Last Refreshed: 17-SEP-19 05.20.16.405317 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Satornino, Cinthia 001 Reg TuTh 11:00am‑12:15pm
BUSN 227 41/38
Spring 2020 Storrs In Person Satornino, Cinthia 001 Reg TuTh 3:30pm‑4:45pm
BUSN 227 0/25
Spring 2020 Storrs In Person Satornino, Cinthia 002 Reg TuTh 2:00pm‑3:15pm
BUSN 227 0/25