To filter and search by keywords in course titles, see the Course Search.
Courses by Subject Area
Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Also offered as: MKTG 3625
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to the design, coordination, integration, and management of marketing communications in the digital age. Students learn how advertising aligns with companies' strategic goals and to develop and evaluate media strategies. Students gain experience critiquing and developing key aspects of integrated marketing communications campaigns using traditional, social, and mobile media.
Last Refreshed: 21-FEB-24 05.21.18.550348 AM
|1243 10838 1 001