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Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are currently enrolled in COMM 4800 or MKTG 3625.
Grading Basis: Graded
Provides students an understanding of the design, coordination, integration, and management of marketing communications. Students develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace. May substitute for MKTG 3625 for business majors.
Last Refreshed: 16-SEP-19 05.20.32.275623 AM
|1198 7564 1 001||Fall 2019||Storrs||In Person||Pancras, Joseph||001||Reg||TuTh 2:00pm‑3:15pm
||BUSN 227||3/10||Meets with MKTG 3625|
|1203 8013 1 001||Spring 2020||Storrs||In Person||Pancras, Joseph||001||Reg||TuTh 11:00am‑12:15pm
||BUSN 227||0/10||Meets with MKTG 3625-001|