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3750. Introduction to Marketing Management

3.00 credits

Prerequisites: C or better in ACCT 2001; ECON 1200, or 1201 and 1202; ENGL 1007/1010/1011/2011; MATH 1070 and 1071, or 1131 and 1070/1132, or 1125, 1126 and 1132/1070; STAT 1000Q or 1100Q; open to non-Business juniors or higher. Not open for credit to students who have passed MKTG 3101. May not be taken out of sequence after passing BADM 3625, 3753, or 3757.

Grading Basis: Graded

An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, and distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. May substitute for MKTG 3101 for business majors.