The marketing major provides business students with the analytical tools for the following strategic decisions for the firm: which markets and customers to serve, with which products and services, and how it will compete. Students study the management of customers, distribution channels, products and brands, communications, and pricing and the use of information for marketing decisions.
Bachelor of Science Requirements
Marketing majors are required to achieve a cumulative 2.0 grade point average for the total of all Marketing (MKTG) courses for which they have been registered at the University of Connecticut, excluding grades and credits for independent studies and internships. A letter grade of “C” or higher must be achieved in each individual course fulfilling the Digital Marketing and Analytics or Professional Sales Leadership concentrations.
In addition to the School of Business residence requirements for all majors, a Marketing major must complete MKTG 3208, 3260, and 4362 in residence at the University of Connecticut. Education Abroad courses may not be used to meet this requirement.
Required Major Courses
In addition to the courses outlined in the Common Body of Knowledge and Capstone Requirements, Marketing majors must take: MKTG 3208, 3260, 4362; and six credits consisting of two 3000-4000 level courses in marketing. A maximum of three (3) credits of MKTG 4881, 4882, or 4899 can be counted toward this requirement.
Additionally, marketing majors may complete one concentration in either Digital Marketing and Analytics, Professional Sales Leadership, or Social Responsibility and Impact in Business. To complete a concentration in Digital Marketing and Analytics, a student must complete MKTG 3661, 3665, and one 3000/4000 level MKTG course, receiving a grade of “C” or “S” or better in each course. To complete a concentration in Professional Sales Leadership, a student must complete MKTG 3452, 3454, and one 3000/4000-level MKTG course, receiving a grade of “C” or “S” or better in each course. To complete a concentration in Social Responsibility and Impact in Business, a student must complete MKTG 3252, 3254, and one 3000/4000 level MKTG course, receiving a grade of “C” or “S” or better in each course.
No Marketing major may count more than 22 3000/4000-level Marketing credits beyond MKTG 3101 toward those credits presented for degree requirements.
Internships in Marketing
The Marketing Department offers two for-credit internship programs: Marketing (MKTG 4881) and Professional Sales (MKTG 4882). These internships are designed to provide students with professional experience in the world of marketing and sales, build valuable professional relationships, and open the door for future employment opportunities. Internship courses are offered during summer session, fall semester, and winter intersession, with field work usually completed in the summer before senior year or the winter before the student’s last semester. For more information, visit the Marketing Department website.