Digital Marketing & Analytics Minor

The minor is designed to offer a basic understanding of digital marketing and analytics topics. This minor is not available to Marketing majors.


Four 3-credit 3000/4000 level MKTG (BADM) courses are required. Business students should register for the MKTG sections; non-business students should register for the BADM sections.

The four required courses are:

and one 3000/4000-level MKTG course.

MKTG 3661 (BADM 3661) and MKTG 3665 (BADM 3665) must be taken in residence at the University of Connecticut. A minimum of 9 credits for this minor must be earned in residence at the University of Connecticut. Education Abroad courses may not be used to meet this residency requirement.

Additional Details

Students must meet all prerequisites before registering for a course. Access to courses for this minor is on a space available basis, and the School of Business cannot guarantee completion of this minor. Students may require departmental permission to register for courses in the minor

Refer to the School of Business section of this catalog for restrictions on Business minors and limits on the number of Business courses available to non-Business students.