The minor is designed to offer a basic understanding of digital marketing and analytics topics. This minor is not available to Marketing majors.
Four (4) 3-credit 3000/4000 level MKTG (BADM) courses are required. Business students should register for the MKTG sections; non-business students should register for the BADM sections.
The four required courses are:
and one of the following courses:
MKTG 3661 (BADM 3661) and MKTG 3665 (BADM 3665) must be taken in residence at the University of Connecticut. A minimum of 9 credits for this minor must be earned in residence at the University of Connecticut. Education Abroad courses may not be used to meet this residency requirement.
Students must meet all prerequisites before registering for a course. Access to courses for this minor is on a space available basis, and the School of Business cannot guarantee completion of this minor. Students may require departmental permission to register for courses in the minor
School of Business students may only earn one minor offered by the School of Business. Non-business students are restricted to no more than 24 credits of coursework offered by the School of Business.