Communication (COMM)

Head of Department: Professor Leslie Snyder

Department Office: Room 230, Arjona

Major requirements

1000. The Process of Communication

Three credits.

A study of modern communication theories and principles useful in understanding how people affect and are affected by others through communication. CA 2.

1100. Principles of Public Speaking

Three credits.

Theory and performance in public speaking: overcoming apprehension; audience analysis; development of concepts; maximizing message impact; professional presentation skills; group projects; evidence; listening and speech evaluation.

1300. Mass Communication Systems

Three credits.

The history, organizational structure, economics and functioning of technologically-based communication systems and the relationship of these factors to mass communication issues and effects.

1993. Foreign Study

Credits and hours by arrangement. Prerequisite: Open to juniors or higher; consent of department head required, normally to be granted before student’s departure. May be repeated for credit.

Special topics taken in a foreign study program.

2100. Professional Communication

Three credits. Prerequisite: COMM 1000. Recommended preparation: COMM 1100.

The principles of communication in business and professional environments. Focus on the refinement of communication skills necessary to succeed in professional contexts.

2310. Media Literacy and Criticism

Three credits. Prerequisite: COMM 1000; open to sophomores or higher. Recommended preparation: COMM 1300 or 3400 or 3600.

History, analysis and evaluation of technique, content and aesthetic effect of media messages. Cultural, political, economic, and institutional factors that help define the grammar of popular mass media content; social scientific perspectives addressing how audiences learn to comprehend media content including efforts to promote media literacy.

2310W. Media Literacy and Criticism

Three credits. Prerequisite: COMM 1000; ENGL 1010 or 1011 or 2011; open to sophomores or higher. Recommended preparation: COMM 1300 or 3400 or 3600.

2940. Fundamentals of Digital Production

Three credits. Prerequisite: COMM 1000.

Fundamentals associated with the production of digital video, audio, and images to communicate with various audiences. Students rotate through various roles of pre-production, production, and post-production processes in the creation of multimedia projects.

2993. Foreign Study

Credits and hours by arrangement. Prerequisite: Open to juniors or higher; consent of department head required, normally to be granted before student’s departure. May be repeated for credit.

Special topics taken in a foreign study program.

3000Q. Research Methods in Communication

Three credits. Prerequisite: COMM 1000. Recommended preparation: A mathematics course.

The scientific approach as it specifically applies to communication.

3100. Persuasion

Three credits. Three class periods or two class periods with one discussion period. Prerequisite: COMM 1000.

Introduction to theories of attitude formation, change and reinforcement. Research is used to evaluate past and present models of persuasion.

3103. Motivation and Emotion

(Also offered as PSYC 3103.) Three credits. Prerequisite: PSYC 1100, and PSYC 1101 or 1103; open to juniors or higher.

Cognition, brain mechanisms, biofeedback, aggression, sex, competence, social influence, and conformity.

3200. Interpersonal Communication

Three credits. Prerequisite: COMM 1000.

An introduction, analysis and critique of recent theories of interpersonal communication. Topics include person perception, theories of communication management, and the structural analysis of face to face communication behavior.

3300. Effects of Mass Media

Three credits. Prerequisite: COMM 1000.

An analysis of the roles of the mass media and of the effects they exert on individuals and society.

3321. Latinas and Media

(Also offered as LLAS 3264 and WGSS 3260.) Three credits. Prerequisite: Open to juniors or higher.

The role of ethnicity and race in women’s lives. Special attention to communication research on ethnic and racial minority women. CA 4.

3400. Mass Media and Political Process

Three credits. Prerequisite: COMM 1300, 3100 and 3300; open to juniors or higher.

An introduction to the role of the mass media in the American political process. Topics include the relationships among the media, major political institutions, and citizenry; the interplay of the media, interest groups, and policymaking process; and the role of the media in elections and international crises.

3440W. Communication Law and Policy

Three credits. Prerequisite: COMM 1000; ENGL 1010 or 1011 or 2011; open to juniors or higher. Recommended preparation: COMM 1300, 3400, 3600.

The development of American communication laws and policies, from their constitutional base through federal law, regulatory agencies and the judicial system. Exploration of rights and responsibilities of communication organizations and the public.

3450. Gender and Communication

(Also offered as WGSS 3268). Three credits. Prerequisite: COMM 1000; open to juniors or higher.

Differences in male/female communication, and an examination of cultural assumptions regarding gender in the communication process. Critically analyze the theory, politics and practice of communication and gender.

3600. New Communication Technologies

Three credits. Prerequisite: COMM 1300; open to juniors or higher. Recommended preparation: COMM 3300.

An overview of new communication technologies. Topics include the uses, evolution, diffusion, operation, and effects of new communication technologies.

3993. Foreign Study

Credits and hours by arrangement. Prerequisite: Consent of Department Head required, normally to be granted prior to the student’s departure; open to juniors or higher. May be repeated for credit.

Special topics taken in a foreign study program.

4035. Advanced Media Effects

Three credits. Prerequisite: COMM 1000 and 1300; open to juniors or higher.

Contentious topics in current media effects research, and their theoretical implications. Topics may include sexual content on television, pornography, alcohol on television, video games, and media impact on body image.

4035W. Advanced Media Effects

Three credits. Prerequisite: COMM 1000 and 1300; ENGL 1010, 1011, or 2011; open to juniors or higher.

4089. Introduction to Research Literature in Communication

Three credits. Prerequisite: COMM 3000Q, 3100, 3200, and 3300; open to juniors or higher.

A survey of research in major sub-areas of communication.

4100. Advanced Persuasion and Communication

Three credits. Prerequisite: COMM 3100; open to juniors or higher. Recommended preparation: COMM 3000Q and 3300.

Advanced consideration and criticism of selected modern persuasion theories and research in communications.

4120. Communication Campaigns and Applied Research

Three credits. Prerequisite: COMM 3000Q or STAT 1000Q or 1100Q; open to juniors or higher. Recommended preparation: COMM 1300, 3100, and 3300. Snyder

Application of media, persuasion, and social change theories to the design of communication campaigns, including focus groups, interviews and other background research. Students will work with community organizations.

4130. Marketing Communication

Three credits. Prerequisite: COMM 3000Q, COMM 3100. Recommended preparation: COMM 1300.

Principles, strategies, and theories of communication in product and brand marketing contexts.

4200. Advanced Interpersonal Communication

Three credits. Prerequisite: COMM 1000 and 3200.

An advanced approach to interpersonal communication focusing on theories and their applications. Topics may include affection exchange theory, theories of uncertainty, attachment theory, communication privacy management theory, interpersonal deception theory, and relational dialectics theory.

4200W. Advanced Interpersonal Communication

Three credits. Prerequisite: COMM 1000 and 3200; ENGL 1010 or 1011 or 2011.

4220W. Small Group Communication

Three credits. Prerequisite: COMM 3100 or 3200; ENGL 1010 or 1011 or 2011; open to juniors or higher. Recommended preparation: COMM 3100.

Approaches, methods, and findings of research in small group communication and development of an ability to engage effectively in small group situations.

4222. People of Color and Interpersonal Communication

Three credits. Prerequisite: COMM 1000 and 3200.

Impact of race, ethnicity, and culture on interpersonal interactions. Surveys key theories and empirical works of past and current race relations in the U.S., negotiation of identity, and ways identity is communicated in various personal relationships.

4222W. People of Color and Interpersonal Communication

Three credits. Prerequisite: COMM 1000 and 3200; ENGL 1010 or 1011 or 2011.

4230. Organizational Communication

Three credits. Prerequisite: COMM 3000Q and either COMM 3100 or 3200; open to juniors or higher.

Communication in formal organizations; horizontal and vertical communication; effectiveness of different organizational structures and channels; feedback; networks; norms and roles.

4240. Marital and Family Communication

Three credits. Prerequisite: COMM 3200. Open to juniors or higher.

The role of communication in family life, including marital, parent/child, and sibling relationships; the interdependence of families and the unique demands these interrelationships place on communication.

4250. Communication in Conflict Management

Three credits. Prerequisite: COMM 1000 and 3200. Recommended preparation: COMM 3100.

The principles of communication underlying conflict and its management, including negotiation and intervention strategies, in interpersonal, group/organizational, and inter-group conflict.

4320. Media and Diverse Audiences

(Also offered as LLAS 4320.) Three credits. Prerequisite: Open to juniors or higher. Recommended preparation: COMM 1000, 1300.

Issues of race, ethnicity, culture, class, gender, and sexuality in mainstream and alternative media. Analysis of how diverse groups use the media, are represented in, and interpret media content.

4330. Children and Mass Media

Three credits. Prerequisite: COMM 1000 and 1300; open to juniors or higher.

Child development and the effects of mass media on young children. Educational television, frightening media, violent television, computer games, the Internet and media policy.

4340. Visual Communications

Three credits. Prerequisite: COMM 1000; open to juniors or higher. Recommended preparation: Completion of at least one Q course.

Theory of design and creation of graphics for professional and technical purposes, to complement or supplement written and spoken communications.

4410W. Government Communication

Three credits. Prerequisite: COMM 1000; ENGL 1010 or 1011 or 2011; open to juniors or higher.

Communication in government processes. Communication theory and practical applications. Issue management, lobbying, interest-group strategies, government relations, grassroots action, and coalition building. Students may not pass this course without passing the written work.

4422. Protest and Communication

Three credits. Prerequisite or corequisite: COMM 3300; open to juniors or higher. With a change in content, this course may be repeated once for credit.

Protest movement – past and current – in light of principles, models, and theories of communication.

4430. International Communication and Conflict

Three credits. Prerequisite: COMM 1000 and 1300; open to juniors or higher. Recommended preparation: COMM 3100 or 3200.

Communication in international conflicts and crises. Negotiation, mediation, and transformational approaches; globalization and the media; communication in war and peace; cultural, social, political, and economic effects.

4450W. Global Communication

Three credits. Prerequisite: ENGL 1010 or 1011 or 2011; open to juniors or higher. Recommended preparation: COMM 1300.

International communication patterns; globalization of media industries; new technologies; communication in war and peace; political, economic, social and cultural effects.

4451W. Media, State, and Society

Three credits. Prerequisite: COMM 1300 and 3300, which may be taken concurrently; ENGL 1010 or 1011 or 2011; open to juniors or higher.

Forms of, rationales for, and effects of state involvement in mass media. The development of alternative media. Cultural implications of transnational media influences.

4460. Cross-Cultural Communication

Three credits. Prerequisite: Open to juniors or higher. Recommended preparation: COMM 3200.

Communication behavior within and across cultures and subcultures.

4470. Soap Opera/Telenovela

(Also offered as LLAS 4470.) Three credits. Prerequisite: Open to juniors or higher. Recommended preparation: COMM 1000, 3300. Rios

Socio-cultural functions of soap operas/telenovelas as mediated serials constructed by commercial organizations and consumed by United States and global audiences.

4500. Nonverbal Communication

Three credits. Prerequisite: Open to juniors or higher. Recommended preparation: COMM 3000Q.

Facial expression, body movement, spatial behavior and para-language, with a consideration of applications for information theory.

4630. Communication Technology and Social Change

Three credits. Prerequisite: COMM 1000; open to juniors or higher.

Examination of new communication technologies and their influence on social change. Provides a foundation for students with professional as well as academic interests in communication technology.

4640. Social Media: Research and Practice

Three credits. Prerequisite: COMM 1000, 1100, and 1300; COMM 3100 or 3200 or 3300.

Examines social media from multiple perspectives, including understanding their effects through theoretical approaches and empirical research, as well as practical applications across various contexts.

4640W. Social Media: Research and Practice

Three credits. Prerequisite: COMM 1000, 1100, and 1300; COMM 3100 or 3200 or 3300; ENGL 1010 or 1011 or 2011.

4650. Human-Computer Interaction

Three credits. Prerequisite: COMM 1300; open to juniors or higher. Recommended preparation: COMM 3600.

Human interaction with computer technology and methods of evaluating communication systems for different populations and usage goals.

4660. Computer Mediated Communication

Three credits. Prerequisite: COMM 1000 and 1300; open to juniors or higher.

How computer media increasingly influence communication processes and how computer media are changing society. Students will examine critically both exposure to and use of computer media with particular attention to how people use computer media and the effects of this use.

4660W. Computer Mediated Communication

Three credits. Prerequisite: COMM 1000, 1300; ENGL 1010 or 1011 or 2011; open to juniors or higher. With a change in content, this course may be repeated for credit.

4700. Health Communication

Three credits. Prerequisite: COMM 1000, 1300; COMM 3000Q or PSYC 2100Q; open to juniors or higher. Recommended preparation: COMM 3100, 3200, 3300. Snyder

Overview of health communication, including health behavior change interventions, emergency communication, risk assessment, media influences, provider-patient communication, socialization and identity, stereotyping, social support, diverse populations, and new communication technologies.

4800. Communication Processes in Advertising

Three credits. Prerequisite: COMM 1300, 3100 and 3300; open to juniors or higher.

Covers communications theory relevant to advertising, with specific application to the creative elements of art and copy. Students create actual print advertisements and radio commercials.

4802. Cultural and Global Diversity in Advertising

Three credits. Prerequisite: COMM 4800; open to juniors or higher. Lin

Advertising and marketing strategies that incorporate cultural diversity and global marketing considerations.

4820. Public Relations

Three credits. Prerequisite: COMM 1300, 3000Q, and 3300; open to juniors or higher.

Practical applications of major theories of communication and mass media to public relations practiced by organizations. Based on readings, student research, and case histories.

4930W. Public Relations Writing

Three credits. Prerequisite: COMM 4820; ENGL 1010 or 1011 or 2011; open to juniors or higher.

Philosophy and practice of good, ethical and effective public relations for advanced students. Writing projects such as press releases, media advisories, briefing packets, speech introductions, brochures, newsletters, and op-eds.

4940. Digital Video Production

Three credits. Prerequisite: COMM 1000, 1300, and 2940 or consent of instructor; open to juniors or higher.

Hands-on work in digital video production. Students rotate through all production positions for a digital production and complete field shoots and editing for a narrative production project. Preproduction skills such as proposal and script writing, storyboarding and budgeting included in each class project.

4991. Internship in Communication

Credits and hours by arrangement, with a maximum of three credits per semester. Prerequisite: At least 12 credits of 2000-level or above Communication courses and consent of instructor; open to juniors or higher. Should be taken during the senior year. May be repeated once for credit. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).

Provides students with an opportunity for supervised field work in a professional communication organization. Student’s performance will be evaluated both by the field supervisor and course instructor.

4992. Research Practicum in Communication

Credits and hours by arrangement, with a maximum of three credits per semester. Prerequisite: At least 12 credits of 2000-level or above Communication courses which must include COMM 3000Q and consent of instructor; open to juniors or higher. Should be taken during the senior year. May be repeated once for credit.

Provides students with an opportunity to participate in a variety of supervised research activities in communication.

4993. Foreign Study

Credits and hours by arrangement. Prerequisite: Open to juniors or higher; consent of Department Head required, normally granted prior to the student’s departure. May count toward the major with consent of the advisor. May be repeated for credit.

Special topics taken in foreign study program.

4995. Special Topics

Credits and hours by arrangement. Prerequisites and recommended preparation vary; open to juniors or higher. With a change in content, may be repeated for credit.

4996W. Senior Thesis

Credits and hours by arrangement. Prerequisite: ENGL 1010 or 1011 or 2011; open to juniors or higher; open only with consent of instructor.

Preparation of a thesis and its presentation to the department.

4998. Variable Topics

Three credits. Prerequisite: Prerequisites and recommended preparation vary; open to juniors or higher. With a change in topic, may be repeated for credit.

4999. Independent Study

Credits and hours by arrangement. Prerequisite: Open to juniors or higher; open only with consent of instructor. With a change of content, may be repeated for credit.

The course, for superior students, includes independent reading, periodic conferences, and such other work as desired by the instructor.

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