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Undergraduate Course Directory MKTG Courses MKTG 4895

4895. Special Topics

1.00 - 6.00 credits | May be repeated for credit.

Prerequisites: Prerequisites and recommended preparation vary by section; open only to business majors of junior or higher status.

Grading Basis: Graded

Classroom course in special topics as announced in advance for each semester.

Last Refreshed: 18-APR-24 05.20.14.350110 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs Online Blended Caravella, Mary 001 Reg Tu 7:00pm‑9:00pm
 No Room Required - Online 2/10 Marketing Strategy for Environmental and Social Impact: This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive environmental and social impact. Students learn to assess and plan for organization and market readiness to create and adopt these offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.
Spring 2024 Waterbury Online Blended Caravella, Mary 331 Reg Tu 7:00pm‑9:00pm
 No Room Required - Online 0/2 Marketing Strategy for Environmental and Social Impact: This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive environmental and social impact. Students learn to assess and plan for organization and market readiness to create and adopt these offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.
Spring 2024 Hartford Online Blended Caravella, Mary 701 Reg Tu 7:00pm‑9:00pm
 No Room Required - Online 0/3 Marketing Strategy for Environmental and Social Impact: This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive environmental and social impact. Students learn to assess and plan for organization and market readiness to create and adopt these offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.
Spring 2024 Stamford Online Blended Caravella, Mary 801 Reg Tu 7:00pm‑9:00pm
 No Room Required - Online 2/3 Marketing Strategy for Environmental and Social Impact: This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive environmental and social impact. Students learn to assess and plan for organization and market readiness to create and adopt these offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.