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4362. Marketing Planning and Strategy
Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.
Grading Basis: Graded
This capstone course provides an advanced understanding of strategic market planning. Drawing on knowledge from MKTG 3101/BADM 3750, MKTG 3208, and MKTG 3260, students learn to identify, evaluate, and propose actionable solutions to complex marketing problems and develop comprehensive marketing strategies in novel and unstructured contexts. Formerly offered as MKTG 3362.
Last Refreshed: 31-MAR-23 05.20.27.236357 AM
|1233 2874 1 001||Spring 2023||Storrs||In Person||Lurie, Nicholas||001||Reg||TuTh 2:00pm‑3:15pm
|1233 3742 1 002||Spring 2023||Storrs||In Person||Bailey, Heidi||002||Reg||TuTh 9:30am‑10:45am
|1238 5068 1 001||Fall 2023||Storrs||In Person||Lurie, Nicholas||001||Reg||TuTh 11:00am‑12:15pm