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4362. Marketing Planning and Strategy

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.

Grading Basis: Graded

This capstone course provides an advanced understanding of strategic market planning. Drawing on knowledge from MKTG 3101/BADM 3750, MKTG 3208, and MKTG 3260, students learn to identify, evaluate, and propose actionable solutions to complex marketing problems and develop comprehensive marketing strategies in novel and unstructured contexts. Formerly offered as MKTG 3362.

Last Refreshed: 31-MAR-23 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2023 Storrs In Person Lurie, Nicholas 001 Reg TuTh 2:00pm‑3:15pm
BUSN 227 32/35
Spring 2023 Storrs In Person Bailey, Heidi 002 Reg TuTh 9:30am‑10:45am
BUSN 203 22/35
Fall 2023 Storrs In Person Lurie, Nicholas 001 Reg TuTh 11:00am‑12:15pm
BUSN 227 39/38