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4362. Marketing Planning and Strategy
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.
Grading Basis: Graded
This capstone course provides an advanced understanding of strategic market planning. Drawing on knowledge from MKTG 3101/BADM 3750, MKTG 3208, and MKTG 3260, students learn to identify, evaluate, and propose actionable solutions to complex marketing problems and develop comprehensive marketing strategies in novel and unstructured contexts. Formerly offered as MKTG 3362.
Last Refreshed: 18-APR-24 05.20.14.350110 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1243 10845 1 001 | Spring 2024 | Storrs | In Person | Lurie, Nicholas | 001 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 227 | 33/33 | |
| 1243 10846 1 002 | Spring 2024 | Storrs | In Person | Lurie, Nicholas | 002 | Reg | TuTh 12:30pm‑1:45pm |
BUSN 227 | 33/33 | |
| 1248 8958 1 001 | Fall 2024 | Storrs | In Person | Lurie, Nicholas | 001 | Reg | TuTh 11:00am‑12:15pm |
BUSN 204 | 41/38 |