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3757. Strategic Brand Management

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are currently enrolled in BADM 3753.

Grading Basis: Graded

Provides students an understanding of customer behavior in relation to marketing strategies in building, leveraging, and enhancing brand equity and formulating strategic brand decisions, such as positioning and designing brands, building and leveraging brand community, measuring brand assets and brand performance, managing global brands, providing brand stewardship, and managing brand extensions. The course provides concepts and perspectives relevant for any market offering (public/private, profit/nonprofit, commercial/noncommercial). Students will conduct a brand assessment project - a brand equity audit or brand marketing plan.

Last Refreshed: 17-JAN-22 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2022 Storrs Distance Learning Harris, Wynd 001 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 8/8
Spring 2022 Storrs Online Harris, Wynd 002 Reg 12:00am‑12:00am
No Room Required - Online 14/10
Spring 2022 Hartford Distance Learning Harris, Wynd H90 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 8/6
Spring 2022 Hartford Online Harris, Wynd H91 Reg No Room Required - Online 3/3
Spring 2022 Waterbury Distance Learning Harris, Wynd W31 Reg Mo 3:35pm‑6:05pm
No Room Required - Dist Learn 5/5
Spring 2022 Waterbury Online Harris, Wynd W32 Reg No Room Required - Online 3/3
Spring 2022 Stamford Distance Learning Harris, Wynd Z81 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 9/8
Spring 2022 Stamford Online Harris, Wynd Z82 Reg No Room Required - Online 3/3