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Prerequisites: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are currently enrolled in BADM 3753.
Grading Basis: Graded
Provides students an understanding of customer behavior in relation to marketing strategies in building, leveraging, and enhancing brand equity and formulating strategic brand decisions, such as positioning and designing brands, building and leveraging brand community, measuring brand assets and brand performance, managing global brands, providing brand stewardship, and managing brand extensions. The course provides concepts and perspectives relevant for any market offering (public/private, profit/nonprofit, commercial/noncommercial). Students will conduct a brand assessment project - a brand equity audit or brand marketing plan.
Last Refreshed: 17-JAN-22 05.20.28.185264 AM
|1223 16566 1 001||Spring 2022||Storrs||Distance Learning||Harris, Wynd||001||Reg||Mo 3:35pm‑6:05pm
||No Room Required - Online||8/8|
|1223 18134 1 002||Spring 2022||Storrs||Online||Harris, Wynd||002||Reg||12:00am‑12:00am
||No Room Required - Online||14/10|
|1223 16554 1 H90||Spring 2022||Hartford||Distance Learning||Harris, Wynd||H90||Reg||Mo 3:35pm‑6:05pm
||No Room Required - Online||8/6|
|1223 18159 1 H91||Spring 2022||Hartford||Online||Harris, Wynd||H91||Reg||No Room Required - Online||3/3|
|1223 16665 1 W31||Spring 2022||Waterbury||Distance Learning||Harris, Wynd||W31||Reg||Mo 3:35pm‑6:05pm
||No Room Required - Dist Learn||5/5|
|1223 18136 1 W32||Spring 2022||Waterbury||Online||Harris, Wynd||W32||Reg||No Room Required - Online||3/3|
|1223 17374 1 Z81||Spring 2022||Stamford||Distance Learning||Harris, Wynd||Z81||Reg||Mo 3:35pm‑6:05pm
||No Room Required - Online||9/8|
|1223 18132 1 Z82||Spring 2022||Stamford||Online||Harris, Wynd||Z82||Reg||No Room Required - Online||3/3|