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Also offered as: BADM 3757
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
Last Refreshed: 15-AUG-22 05.20.14.585751 AM
|1228 13540 1 001||Fall 2022||Storrs||Distance Learning||Harris, Wynd||001||Reg||Mo 3:35pm‑6:05pm
||No Room Required - Online||15/14|
|1228 14088 1 H71||Fall 2022||Hartford||Distance Learning||Harris, Wynd||H71||Reg||Mo 3:35pm‑6:05pm
||No Room Required - Online||2/7|
|1228 13471 1 W31||Fall 2022||Waterbury||Distance Learning||Harris, Wynd||W31||Reg||Mo 3:35pm‑6:05pm
||No Room Required - Online||3/4|
|1228 13895 1 Z81||Fall 2022||Stamford||Distance Learning||Harris, Wynd||Z81||Reg||Mo 3:35pm‑6:05pm
||No Room Required - Online||6/8|