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3757. Strategic Brand Management
Also offered as: BADM 3757
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
Last Refreshed: 07-FEB-23 05.20.23.519116 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1228 13540 1 001 | Fall 2022 | Storrs | Distance Learning | Harris, Wynd | 001 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 18/14 | |
1228 14088 1 H71 | Fall 2022 | Hartford | Distance Learning | Harris, Wynd | H71 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 3/7 | |
1228 13471 1 W31 | Fall 2022 | Waterbury | Distance Learning | Harris, Wynd | W31 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 3/4 | |
1228 13895 1 Z81 | Fall 2022 | Stamford | Distance Learning | Harris, Wynd | Z81 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 6/8 | |
1233 9496 1 001 | Spring 2023 | Storrs | Distance Learning | Harris, Wynd | 001 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 9/10 | |
1233 11282 1 H90 | Spring 2023 | Hartford | Distance Learning | Harris, Wynd | H90 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 3/8 | |
1233 12044 1 W31 | Spring 2023 | Waterbury | Distance Learning | Harris, Wynd | W31 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 4/5 | |
1233 11829 1 Z81 | Spring 2023 | Stamford | Distance Learning | Harris, Wynd | Z81 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 10/10 |