Undergraduate Course Directory

Course Search

To filter and search by keywords in course titles, see the Course Search.

Courses by Subject Area

Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

3757. Strategic Brand Management

Also offered as: BADM 3757

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.


Last Refreshed: 23-FEB-24 05.20.22.336543 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs Online Synchronous Harris, Wynd 001 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 9/10
Spring 2024 Waterbury Online Synchronous Harris, Wynd 331 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 5/5
Spring 2024 Hartford Online Synchronous Harris, Wynd 701 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 8/8
Spring 2024 Stamford Online Synchronous Harris, Wynd 881 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 10/10
Fall 2024 Storrs In Person Mitra, Debanjan 001 Reg MoWe 2:00pm‑3:15pm
BUSN 203 0/30
Fall 2024 Waterbury Online Synchronous Harris, Wynd 301 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 0/6
Fall 2024 Hartford Online Synchronous Harris, Wynd 701 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 0/12
Fall 2024 Stamford Distance Learning Harris, Wynd 801 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 0/12