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3665. Digital Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are currently enrolled in BADM 3665.

Grading Basis: Graded

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives.


Last Refreshed: 14-JUL-20 05.20.27.720622 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Gu, Zheyin 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 48/43 Meets with BADM 3755-001
Spring 2020 Hartford Online Ryan, William H90 Reg 12:00am‑12:00am
11/10
Spring 2020 Waterbury Online Ryan, William W31 Reg No Room Required - Online 11/11 By Permission Number Only
Fall 2020 Storrs Distance Learning Gu, Zheyin 001 Reg Tu 5:00pm‑7:45pm
No Room Required - Online 50/45 Meets with BADM 3755
Fall 2020 Hartford Distance Learning Ryan, William H71 Reg Fr 11:15am‑12:05pm
No Room Required - Online 15/15
Fall 2020 Waterbury Distance Learning Ryan, William W31 Reg Fr 11:15am‑12:05pm
No Room Required - Online 7/10
Fall 2020 Stamford Distance Learning Harris, Wynd Z81 Reg Tu 7:00pm‑9:30pm
No Room Required - Online 15/25