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3665. Digital Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are currently enrolled in BADM 3665.

Grading Basis: Graded

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives.


Last Refreshed: 02-DEC-21 05.20.14.180266 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Gu, Jane 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 46/45
Fall 2021 Hartford Online Ryan, William H71 Reg 12:00am‑12:00am
No Room Required - Online 13/12
Fall 2021 Waterbury Online Ryan, William W31 Reg 12:00am‑12:00am
No Room Required - Online 10/10
Fall 2021 Stamford Distance Learning Harris, Wynd Z81 Reg Tu 7:00pm‑9:30pm
No Room Required - Online 24/25
Spring 2022 Storrs In Person Gu, Jane 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 42/45
Spring 2022 Hartford Online Ryan, William H90 Reg 12:00am‑12:00am
No Room Required - Online 10/10 All seats reserved for Regional BUSN Students
Spring 2022 Waterbury Online Ryan, William W31 Reg 6/11