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3665. Digital Marketing

Also offered as: BADM 3665

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.


Last Refreshed: 07-FEB-23 05.20.23.519116 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Gu, Jane 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 37/45
Fall 2022 Hartford Online Ryan, William H71 Reg 12:00am‑12:00am
No Room Required - Online 12/12
Fall 2022 Waterbury Online Ryan, William W31 Reg 12:00am‑12:00am
No Room Required - Online 10/10
Fall 2022 Stamford Online Ryan, William Z81 Reg No Room Required - Online 10/12
Spring 2023 Storrs In Person Gu, Jane 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 32/45
Spring 2023 Hartford Online Ryan, William H90 Reg 12:00am‑12:00am
No Room Required - Online 10/10 All seats reserved for Regional BUSN Students
Spring 2023 Waterbury Online Ryan, William W31 Reg No Room Required - Online 9/10
Spring 2023 Stamford Online Ryan, William Z81 Reg No Room Required - Online 10/12