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3665. Digital Marketing
Also offered as: BADM 3665
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.
Last Refreshed: 07-FEB-23 05.20.23.519116 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1228 4256 1 001 | Fall 2022 | Storrs | In Person | Gu, Jane | 001 | Reg | Tu 5:00pm‑7:45pm |
BUSN 127 | 37/45 | |
1228 11504 1 H71 | Fall 2022 | Hartford | Online | Ryan, William | H71 | Reg | 12:00am‑12:00am |
No Room Required - Online | 12/12 | |
1228 12573 1 W31 | Fall 2022 | Waterbury | Online | Ryan, William | W31 | Reg | 12:00am‑12:00am |
No Room Required - Online | 10/10 | |
1228 12098 1 Z81 | Fall 2022 | Stamford | Online | Ryan, William | Z81 | Reg | No Room Required - Online | 10/12 | ||
1233 4340 1 001 | Spring 2023 | Storrs | In Person | Gu, Jane | 001 | Reg | Tu 5:00pm‑7:45pm |
BUSN 127 | 32/45 | |
1233 10964 1 H90 | Spring 2023 | Hartford | Online | Ryan, William | H90 | Reg | 12:00am‑12:00am |
No Room Required - Online | 10/10 | All seats reserved for Regional BUSN Students |
1233 11948 1 W31 | Spring 2023 | Waterbury | Online | Ryan, William | W31 | Reg | No Room Required - Online | 9/10 | ||
1233 15875 1 Z81 | Spring 2023 | Stamford | Online | Ryan, William | Z81 | Reg | No Room Required - Online | 10/12 |