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Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are currently enrolled in BADM 3665.
Grading Basis: Graded
Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives.
Last Refreshed: 23-SEP-19 05.20.16.658496 AM
|1198 5509 1 001||Fall 2019||Storrs||Online||Ryan, William||001||Reg||12:00am‑12:00am
||ONLINE||22/23||Meets with BADM 3755|
|1198 11822 1 H71||Fall 2019||Hartford||Online||Ryan, William||H71||Reg||12:00am‑12:00am
||10/10||Attention: STORRS BUSINESS STUDENTS must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/ . DO NOT email instructor for permission number.|
|1198 12294 1 W31||Fall 2019||Waterbury||Online||Ryan, William||W31||Reg||ONLINE||11/15||Attention: Storrs Business students must complete a Permission Number Request Form: undergrad.business.uconn.edu/forms. Do NOT email the instructor for permission number.|
|1198 12573 1 Z81||Fall 2019||Stamford||Hybrid/Blended||Harris, Wynd||Z81||Reg||Th 7:00pm‑9:30pm
|1203 6618 1 001||Spring 2020||Storrs||In Person||Gu, Zheyin||001||Reg||Tu 5:00pm‑7:45pm
||BUSN 127||0/43||Meets with BADM 3755-001|
|1203 14334 1 H90||Spring 2020||Hartford||Online||Ryan, William||H90||Reg||12:00am‑12:00am