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3665. Digital Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are currently enrolled in BADM 3665.

Grading Basis: Graded

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives.


Last Refreshed: 23-SEP-19 05.20.16.658496 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs Online Ryan, William 001 Reg 12:00am‑12:00am
ONLINE 22/23 Meets with BADM 3755
Fall 2019 Hartford Online Ryan, William H71 Reg 12:00am‑12:00am
10/10 Attention: STORRS BUSINESS STUDENTS must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/ . DO NOT email instructor for permission number.
Fall 2019 Waterbury Online Ryan, William W31 Reg ONLINE 11/15 Attention: Storrs Business students must complete a Permission Number Request Form: undergrad.business.uconn.edu/forms. Do NOT email the instructor for permission number.
Fall 2019 Stamford Hybrid/Blended Harris, Wynd Z81 Reg Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
DWTN 139 10/25
Spring 2020 Storrs In Person Gu, Zheyin 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 0/43 Meets with BADM 3755-001
Spring 2020 Hartford Online Ryan, William H90 Reg 12:00am‑12:00am
0/10