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3665. Digital Marketing
Also offered as: BADM 3665
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.
Last Refreshed: 24-APR-24 05.20.12.452237 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1243 10841 1 001 | Spring 2024 | Storrs | In Person | Gu, Jane | 001 | Reg | Tu 5:00pm‑7:45pm |
BUSN 211 | 35/45 | |
1243 12098 1 331 | Spring 2024 | Waterbury | Online Asynchronous | Ryan, William | 331 | Reg | No Room Required - Online | 4/5 | ||
1243 12504 1 701 | Spring 2024 | Hartford | Online Asynchronous | Ryan, William | 701 | Reg | No Room Required - Online | 11/12 | ||
1243 12883 1 881 | Spring 2024 | Stamford | Online Asynchronous | Ryan, William | 881 | Reg | No Room Required - Online | 12/17 | ||
1248 8946 1 001 | Fall 2024 | Storrs | In Person | Gu, Jane | 001 | Reg | Tu 5:00pm‑7:45pm |
BUSN 127 | 43/45 | |
1248 8947 1 301 | Fall 2024 | Waterbury | Online Asynchronous | Ryan, William | 301 | Reg | No Room Required - Online | 7/10 | ||
1248 8948 1 701 | Fall 2024 | Hartford | Online Asynchronous | Ryan, William | 701 | Reg | No Room Required - Online | 5/12 | ||
1248 8949 1 801 | Fall 2024 | Stamford | Online Asynchronous | Ryan, William | 801 | Reg | No Room Required - Online | 12/15 |