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Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking BADM 3661.
Grading Basis: Graded
Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail forecasting, direct marketing effectiveness, analytics for web and social media engagement, and search. Students gain hands on computer-based experience in analyzing data.
Last Refreshed: 16-SEP-19 05.20.32.275623 AM
|1198 7560 1 001||Fall 2019||Storrs||In Person||Park, Hee||001||Reg||MoWe 12:30pm‑1:45pm
||BUSN 127||46/45||Meets with BADM 3661-001|
|1203 9353 1 001||Spring 2020||Storrs||In Person||Bao, Weining||001||Reg||MoWe 12:30pm‑1:45pm
||BUSN 127||0/45||Meets with BADM 3661-001.|
|1203 14582 1 H71||Spring 2020||Hartford||In Person||Sottile, Gregory||H71||Reg||We 6:00pm‑9:00pm
||0/14||Meets with BADM 3661-H|
|1203 14935 1 Z81||Spring 2020||Stamford||In Person||Harris, Wynd||Z81||Reg||Th 7:00pm‑9:30pm
||0/20||Meets with BADM 3661 Z81|