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3661. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking BADM 3661.

Grading Basis: Graded

Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail forecasting, direct marketing effectiveness, analytics for web and social media engagement, and search. Students gain hands on computer-based experience in analyzing data.


Last Refreshed: 02-DEC-21 05.20.14.180266 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Bao, Weining 001 Reg MoWe 12:30pm‑1:45pm
BUSN 127 46/45
Spring 2022 Storrs Distance Learning Bao, Weining 001 Reg MoWe 3:30pm‑4:45pm
No Room Required - Online 37/37
Spring 2022 Storrs Distance Learning Bao, Weining 002 Reg MoWe 5:00pm‑6:15pm
No Room Required - Online 23/37
Spring 2022 Hartford Distance Learning Harris, Wynd H71 Reg Th 7:00pm‑9:30pm
11/18 All seats reserved for Regional BUSN Students
Spring 2022 Stamford Distance Learning Harris, Wynd Z81 Reg Th 7:00pm‑9:30pm
20/20 Meets with BADM 3661 Z81