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3661. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking BADM 3661.

Grading Basis: Graded

Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail forecasting, direct marketing effectiveness, analytics for web and social media engagement, and search. Students gain hands on computer-based experience in analyzing data.


Last Refreshed: 16-SEP-19 05.20.32.275623 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Park, Hee 001 Reg MoWe 12:30pm‑1:45pm
BUSN 127 46/45 Meets with BADM 3661-001
Spring 2020 Storrs In Person Bao, Weining 001 Reg MoWe 12:30pm‑1:45pm
BUSN 127 0/45 Meets with BADM 3661-001.
Spring 2020 Hartford In Person Sottile, Gregory H71 Reg We 6:00pm‑9:00pm
0/14 Meets with BADM 3661-H
Spring 2020 Stamford In Person Harris, Wynd Z81 Reg Th 7:00pm‑9:30pm
0/20 Meets with BADM 3661 Z81