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3661. Marketing and Digital Analytics
Also offered as: BADM 3661
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.
Last Refreshed: 07-FEB-23 05.20.23.519116 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1228 5548 1 001 | Fall 2022 | Storrs | In Person | Bao, Weining | 001 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 127 | 37/45 | |
| 1228 14087 1 H90 | Fall 2022 | Hartford | Distance Learning | Sottile, Gregory | H90 | Reg | Th 6:45pm‑9:15pm |
No Room Required - Online | 7/10 | |
| 1228 13458 1 W31 | Fall 2022 | Waterbury | Distance Learning | Sottile, Gregory | W31 | Reg | Th 6:45pm‑9:15pm |
No Room Required - Online | 3/5 | |
| 1228 13898 1 Z81 | Fall 2022 | Stamford | Distance Learning | Sottile, Gregory | Z81 | Reg | Th 6:45pm‑9:15pm |
No Room Required - Online | 8/10 | |
| 1233 6163 1 001 | Spring 2023 | Storrs | In Person | Bao, Weining | 001 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 127 | 36/37 | |
| 1233 9495 1 002 | Spring 2023 | Storrs | In Person | Bao, Weining | 002 | Reg | MoWe 2:00pm‑3:15pm |
BUSN 127 | 30/46 | |
| 1233 11088 1 H71 | Spring 2023 | Hartford | Distance Learning | Harris, Wynd | H71 | Reg | Tu 7:00pm‑9:30pm |
No Room Required - Online | 4/18 | All seats reserved for Regional BUSN Students |
| 1233 15538 1 W31 | Spring 2023 | Waterbury | Distance Learning | Harris, Wynd | W31 | Reg | Tu 7:00pm‑9:30pm |
No Room Required - Online | 6/10 | |
| 1233 11517 1 Z81 | Spring 2023 | Stamford | Distance Learning | Harris, Wynd | Z81 | Reg | Tu 7:00pm‑9:30pm |
No Room Required - Online | 9/15 | Meets with BADM 3661 Z81 |