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3661. Marketing and Digital Analytics

Also offered as: BADM 3661

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.


Last Refreshed: 07-FEB-23 05.20.23.519116 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Bao, Weining 001 Reg MoWe 12:30pm‑1:45pm
BUSN 127 37/45
Fall 2022 Hartford Distance Learning Sottile, Gregory H90 Reg Th 6:45pm‑9:15pm
No Room Required - Online 7/10
Fall 2022 Waterbury Distance Learning Sottile, Gregory W31 Reg Th 6:45pm‑9:15pm
No Room Required - Online 3/5
Fall 2022 Stamford Distance Learning Sottile, Gregory Z81 Reg Th 6:45pm‑9:15pm
No Room Required - Online 8/10
Spring 2023 Storrs In Person Bao, Weining 001 Reg MoWe 12:30pm‑1:45pm
BUSN 127 36/37
Spring 2023 Storrs In Person Bao, Weining 002 Reg MoWe 2:00pm‑3:15pm
BUSN 127 30/46
Spring 2023 Hartford Distance Learning Harris, Wynd H71 Reg Tu 7:00pm‑9:30pm
No Room Required - Online 4/18 All seats reserved for Regional BUSN Students
Spring 2023 Waterbury Distance Learning Harris, Wynd W31 Reg Tu 7:00pm‑9:30pm
No Room Required - Online 6/10
Spring 2023 Stamford Distance Learning Harris, Wynd Z81 Reg Tu 7:00pm‑9:30pm
No Room Required - Online 9/15 Meets with BADM 3661 Z81