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Undergraduate Course Directory MKTG Courses MKTG 3661

3661. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking BADM 3661.

Grading Basis: Graded

Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail forecasting, direct marketing effectiveness, analytics for web and social media engagement, and search. Students gain hands on computer-based experience in analyzing data.

Last Refreshed: 03-JUL-20 05.20.17.496914 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Bao, Weining 001 Reg MoWe 12:30pm‑1:45pm
 BUSN 127 49/45 Meets with BADM 3661-001.
Spring 2020 Hartford Hybrid/Blended Sottile, Gregory H71 Reg We 6:30pm‑9:00pm
We 6:30pm‑9:00pm
We 6:30pm‑9:00pm
We 6:30pm‑9:00pm
We 6:30pm‑9:00pm
We 6:30pm‑9:00pm
We 6:30pm‑9:00pm
We 6:30pm‑9:00pm
 HTB 223 12/20
Spring 2020 Stamford Hybrid/Blended Harris, Wynd Z81 Reg Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
 DWTN 139 25/20 Meets with BADM 3661 Z81
Fall 2020 Storrs Distance Learning Bao, Weining 001 Reg MoWe 12:30pm‑1:45pm
 No Room Required - Online 36/45 Meets with BADM 3661-001
Fall 2020 Storrs Distance Learning Bao, Weining 002 Reg MoWe 2:00pm‑3:15pm
 No Room Required - Online 38/45