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Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking COMM 4800 or BADM 3625.
Grading Basis: Graded
Provides students an understanding of the design, coordination, integration, and management of marketing communications. Students develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace.
Last Refreshed: 02-DEC-21 05.20.14.180266 AM
|1218 7838 1 001||Fall 2021||Storrs||In Person||Pancras, Joseph||001||Reg||TuTh 2:00pm‑3:15pm