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3625. Integrated Marketing Communications in the Digital Age

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking COMM 4800 or BADM 3625.

Grading Basis: Graded

Provides students an understanding of the design, coordination, integration, and management of marketing communications. Students develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace.

Last Refreshed: 11-AUG-20 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Pancras, Joseph 001 Reg TuTh 11:00am‑12:15pm
BUSN 227 24/25 Combined with BADM 3625-001
Fall 2020 Storrs Distance Learning Pancras, Joseph 001 Reg TuTh 2:00pm‑3:15pm
No Room Required - Online 23/25
Fall 2020 Stamford Distance Learning McEvoy, Kevin Z81 Reg We 7:00pm‑9:30pm
No Room Required - Online 12/30