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3625. Integrated Marketing Communications in the Digital Age

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking COMM 4800 or BADM 3625.

Grading Basis: Graded

Provides students an understanding of the design, coordination, integration, and management of marketing communications. Students develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace.


Last Refreshed: 17-SEP-19 05.20.16.405317 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Pancras, Joseph 001 Reg TuTh 2:00pm‑3:15pm
BUSN 227 20/25
Spring 2020 Storrs In Person Pancras, Joseph 001 Reg TuTh 11:00am‑12:15pm
BUSN 227 0/25 Combined with BADM 3625-001