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Undergraduate Course Directory MKTG Courses MKTG 3452

3452. Professional Selling

Also offered as: BADM 3452

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.

Last Refreshed: 19-AUG-22 05.20.20.572395 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs Distance Learning Caravella, Mary 001 Reg TuTh 9:30am‑10:45am
 No Room Required - Online 20/25
Fall 2022 Hartford Distance Learning Caravella, Mary H71 Reg TuTh 9:30am‑10:45am
 No Room Required - Online 2/4
Fall 2022 Waterbury Distance Learning Caravella, Mary W31 Reg TuTh 9:30am‑10:45am
 No Room Required - Online 1/2
Fall 2022 Stamford Distance Learning Caravella, Mary Z81 Reg TuTh 9:30am‑10:45am
 No Room Required - Online 4/9