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Undergraduate Course Directory MKTG Courses MKTG 3452

3452. Professional Selling

Also offered as: BADM 3452

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.

Last Refreshed: 08-DEC-23 05.20.22.289867 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2023 Storrs Online Synchronous Shannon, Richard 001 Reg TuTh 9:30am‑10:45am
 No Room Required - Online 13/18
Fall 2023 Hartford Online Synchronous Shannon, Richard H71 Reg TuTh 9:30am‑10:45am
 No Room Required - Online 2/6
Fall 2023 Waterbury Online Synchronous Shannon, Richard W31 Reg TuTh 9:30am‑10:45am
 No Room Required - Online 0/5
Fall 2023 Stamford Online Synchronous Shannon, Richard Z81 Reg TuTh 9:30am‑10:45am
 No Room Required - Online 3/6
Spring 2024 Storrs Online Synchronous Shannon, Richard 001 Reg We 6:00pm‑8:45pm
 No Room Required - Online 30/34