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Also offered as: BADM 3452
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.
Last Refreshed: 08-DEC-23 05.20.22.289867 AM
|1238 3583 1 001||Fall 2023||Storrs||Online Synchronous||Shannon, Richard||001||Reg||TuTh 9:30am‑10:45am
||No Room Required - Online||13/18|
|1238 2116 1 H71||Fall 2023||Hartford||Online Synchronous||Shannon, Richard||H71||Reg||TuTh 9:30am‑10:45am
||No Room Required - Online||2/6|
|1238 1219 1 W31||Fall 2023||Waterbury||Online Synchronous||Shannon, Richard||W31||Reg||TuTh 9:30am‑10:45am
||No Room Required - Online||0/5|
|1238 2704 1 Z81||Fall 2023||Stamford||Online Synchronous||Shannon, Richard||Z81||Reg||TuTh 9:30am‑10:45am
||No Room Required - Online||3/6|
|1243 10839 1 001||Spring 2024||Storrs||Online Synchronous||Shannon, Richard||001||Reg||We 6:00pm‑8:45pm
||No Room Required - Online||30/34|