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3452. Professional Selling

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to student who have passed or are currently enrolled in BADM 3452.

Grading Basis: Graded

Focuses on the tactical and strategic aspects of the professional selling process with particular emphasis upon managing the complex sale. Topics include account entry strategies, effective investigative techniques, objection prevention, the client decision process, negotiation skills, and account development strategies and the use of technology to manage a portfolio of sales opportunities. Learning tools will include: participant interaction, role plays, work groups, and case studies.

Last Refreshed: 26-JAN-22 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2022 Storrs Distance Learning Caravella, Mary 001 Reg TuTh 9:30am‑10:45am
No Room Required - Online 27/34
Fall 2022 Storrs Distance Learning Caravella, Mary 001 Reg TuTh 9:30am‑10:45am
BUSN 122 0/30