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Also offered as: BADM 3452
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.
Last Refreshed: 19-AUG-22 05.20.20.572395 AM
|1228 1928 1 001||Fall 2022||Storrs||Distance Learning||Caravella, Mary||001||Reg||TuTh 9:30am‑10:45am
||No Room Required - Online||20/25|
|1228 14086 1 H71||Fall 2022||Hartford||Distance Learning||Caravella, Mary||H71||Reg||TuTh 9:30am‑10:45am
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|1228 13457 1 W31||Fall 2022||Waterbury||Distance Learning||Caravella, Mary||W31||Reg||TuTh 9:30am‑10:45am
||No Room Required - Online||1/2|
|1228 13989 1 Z81||Fall 2022||Stamford||Distance Learning||Caravella, Mary||Z81||Reg||TuTh 9:30am‑10:45am
||No Room Required - Online||4/9|