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3370. Global Marketing Strategy

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are currently enrolled in BADM 3370.

Grading Basis: Graded

A study of the marketing concepts and analytical processes used in the development of programs in international markets. Emphasizes comparative differences in markets, marketing functions, and political considerations. It includes the application of a systems approach to the evaluation of opportunity and to the solution of major global marketing problems. Emphasis is placed on the analysis and synthesis of marketing programs to determine the appropriate marketing mix for various international business enterprises.

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