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3260. Marketing Research

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. May not be taken out of sequence after passing MKTG 3362.

Grading Basis: Graded

Covers strategies and techniques for obtaining and using market information from consumer and business-to-business markets. Emphasis on: translating managerial problems into research questions, designing research, selecting alternate research methods, and analyzing and interpreting market research data. Students gain hands on, computer based experience in analyzing market data.


Last Refreshed: 02-DEC-21 05.20.14.180266 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Lurie, Nicholas 001 Reg MoWe 2:00pm‑3:15pm
BUSN 227 40/38
Fall 2021 Hartford Online Rajan, Jayanthi H71 Reg 12:00am‑12:00am
No Room Required - Online 9/9
Fall 2021 Waterbury Online Rajan, Jayanthi W31 Reg 12:00am‑12:00am
No Room Required - Online 8/7
Fall 2021 Stamford Online Rajan, Jayanthi Z81 Reg 12:00am‑12:00am
12/9
Spring 2022 Storrs In Person Lurie, Nicholas 001 Reg MoWe 2:00pm‑3:15pm
BUSN 227 31/30
Spring 2022 Storrs In Person Lurie, Nicholas 002 Reg MoWe 12:30pm‑1:45pm
BUSN 227 33/30
Spring 2022 Hartford Online Rajan, Jayanthi H71 Reg No Room Required - Online 6/9
Spring 2022 Waterbury Online Rajan, Jayanthi W31 Reg No Room Required - Online 5/7
Spring 2022 Stamford Online Rajan, Jayanthi Z81 Reg 11/9