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3260. Marketing Research

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Cannot be taken for credit after passing MKTG 3362.

Grading Basis: Graded

Covers strategies and techniques for obtaining and using market information from consumer and business-to-business markets. Emphasis on: translating managerial problems into research questions, designing research, selecting alternate research methods, and analyzing and interpreting market research data. Students gain hands on, computer based experience in analyzing market data.


Last Refreshed: 20-SEP-19 05.20.20.002631 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Lurie, Nicholas 001 Reg MoWe 3:30pm‑4:45pm
BUSN 227 41/38
Fall 2019 Hartford Online Rajan, Jayanthi H71 Reg 12:00am‑12:00am
7/9
Fall 2019 Waterbury Online Rajan, Jayanthi W31 Reg 12:00am‑12:00am
ONLINE 4/7
Fall 2019 Stamford Online Rajan, Jayanthi Z81 Reg 12:00am‑12:00am
ONLINE 9/9
Spring 2020 Storrs In Person Lurie, Nicholas 001 Reg MoWe 2:00pm‑3:15pm
BUSN 227 0/25
Spring 2020 Storrs In Person Lurie, Nicholas 002 Reg MoWe 3:30pm‑4:45pm
BUSN 227 0/25
Spring 2020 Hartford Online Rajan, Jayanthi H71 Reg 0/9
Spring 2020 Stamford Hybrid/Blended Z81 Reg 0/40 Hybrid/Blended Course (a combination of on-campus meetings and live web broadcasts/online component)