Undergraduate Course Directory

Course Search

To filter and search by keywords in course titles, see the Course Search.

Courses by Subject Area

Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

Undergraduate Course Directory MKTG Courses MKTG 3260

3260. Marketing Research

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to obtaining and using data to gain marketing insights. Students learn to translate managerial problems into research questions and identify and apply appropriate methods to collect and analyze data. Students gain hands-on computer-based experience analyzing marketing data, interpreting analyses, and communicating findings to aid managerial decision making.

Last Refreshed: 31-MAR-23 05.20.27.236357 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2023 Storrs In Person Brick, Danielle 001 Reg TuTh 9:30am‑10:45am
 BUSN 227 32/35
Spring 2023 Storrs In Person Brick, Danielle 002 Reg TuTh 11:00am‑12:15pm
 BUSN 227 30/35
Spring 2023 Hartford Online Rajan, Jayanthi H71 Reg No Room Required - Online 9/9
Spring 2023 Waterbury Online Rajan, Jayanthi W31 Reg No Room Required - Online 7/7
Spring 2023 Stamford Online Rajan, Jayanthi Z81 Reg No Room Required - Online 8/9
Fall 2023 Storrs In Person Brick, Danielle 001 Reg TuTh 9:30am‑10:45am
 BUSN 227 39/38
Fall 2023 Hartford Online Asynchronous Rajan, Jayanthi H71 Reg 12:00am‑12:00am
 No Room Required - Online 7/9
Fall 2023 Waterbury Online Asynchronous Rajan, Jayanthi W31 Reg 12:00am‑12:00am
 No Room Required - Online 0/7
Fall 2023 Stamford Online Asynchronous Rajan, Jayanthi Z81 Reg 12:00am‑12:00am
 No Room Required - Online 9/9