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3260. Marketing Research

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Cannot be taken for credit after passing MKTG 3362.

Grading Basis: Graded

Covers strategies and techniques for obtaining and using market information from consumer and business-to-business markets. Emphasis on: translating managerial problems into research questions, designing research, selecting alternate research methods, and analyzing and interpreting market research data. Students gain hands on, computer based experience in analyzing market data.


Last Refreshed: 14-JUL-20 05.20.27.720622 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Lurie, Nicholas 001 Reg MoWe 2:00pm‑3:15pm
BUSN 227 29/30
Spring 2020 Storrs In Person Lurie, Nicholas 002 Reg MoWe 3:30pm‑4:45pm
BUSN 227 30/30
Spring 2020 Hartford Online Rajan, Jayanthi H71 Reg 9/9
Spring 2020 Waterbury Online Rajan, Jayanthi W31 Reg No Room Required - Online 7/7
Spring 2020 Stamford Online Rajan, Jayanthi Z81 Reg No Room Required - Online 10/9
Fall 2020 Storrs Distance Learning Lurie, Nicholas 001 Reg MoWe 3:30pm‑4:45pm
No Room Required - Online 39/38
Fall 2020 Hartford Online Rajan, Jayanthi H71 Reg No Room Required - Online 9/9
Fall 2020 Waterbury Online Rajan, Jayanthi W31 Reg 12:00am‑12:00am
No Room Required - Online 7/7
Fall 2020 Stamford Online Rajan, Jayanthi Z81 Reg No Room Required - Online 7/9