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Undergraduate Course Directory MKTG Courses MKTG 3260

3260. Marketing Research

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to obtaining and using data to gain marketing insights. Students learn to translate managerial problems into research questions and identify and apply appropriate methods to collect and analyze data. Students gain hands-on computer-based experience analyzing marketing data, interpreting analyses, and communicating findings to aid managerial decision making.

Last Refreshed: 19-APR-24 05.20.07.775487 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs In Person Brick, Danielle 001 Reg TuTh 9:30am‑10:45am
 BUSN 112 40/40
Spring 2024 Storrs In Person Brick, Danielle 002 Reg TuTh 11:00am‑12:15pm
 BUSN 112 38/40
Spring 2024 Waterbury Online Asynchronous Rajan, Jayanthi 331 Reg No Room Required - Online 5/5
Spring 2024 Hartford Online Asynchronous Rajan, Jayanthi 701 Reg No Room Required - Online 10/10
Spring 2024 Stamford Online Asynchronous Rajan, Jayanthi 881 Reg No Room Required - Online 11/12
Fall 2024 Storrs In Person Hock, Stefan 001 Reg MoWe 11:00am‑12:15pm
 BUSN 204 41/38
Fall 2024 Waterbury Online Asynchronous Srinivasan, Narasimhan 301 Reg No Room Required - Online 3/3
Fall 2024 Hartford Online Asynchronous Srinivasan, Narasimhan 701 Reg No Room Required - Online 7/11
Fall 2024 Stamford Online Asynchronous Srinivasan, Narasimhan 801 Reg No Room Required - Online 7/11