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3258. Marketing Strategy for Environmental and Social Impact

Also offered as: BADM 3258

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750. Open only to business majors of junior or higher status. Not open to students who have passed or are taking MKTG 5258.

Grading Basis: Graded

This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive social and environmental impact. Students learn to assess and plan for organization and market readiness to make and adopt such offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing, and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.

Last Refreshed: 12-APR-24 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2024 Storrs Online Synchronous Caravella, Mary 001 Reg MoWe 3:30pm‑4:45pm
No Room Required - Online 8/30