To filter and search by keywords in course titles, see the Course Search.
Courses by Subject Area
Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open for credit to students who have passed MKTG 3209 or 3362.
Grading Basis: Graded
The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.
Last Refreshed: 14-JUL-20 05.20.27.720622 AM
|1203 3302 1 001||Spring 2020||Storrs||In Person||Hock, Stefan||001||Reg||MoWe 9:30am‑10:45am
|1203 3301 1 002||Spring 2020||Storrs||In Person||Hock, Stefan||002||Reg||MoWe 11:00am‑12:15pm
|1203 14544 1 H71||Spring 2020||Hartford||In Person||Bailey, Heidi||H71||Reg||TuTh 11:00am‑12:15pm
|1208 2212 1 001||Fall 2020||Storrs||Distance Learning||Hock, Stefan||001||Reg||MoWe 11:00am‑12:15pm
||No Room Required - Online||42/38|
|1208 11677 1 Z81||Fall 2020||Stamford||Distance Learning||McEvoy, Kevin||Z81||Reg||We 3:35pm‑6:05pm
||No Room Required - Online||22/38|