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Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open for credit to students who have passed MKTG 3209 or 3362.
Grading Basis: Graded
The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.
Last Refreshed: 20-SEP-19 05.20.20.002631 AM
|1198 2301 1 001||Fall 2019||Storrs||In Person||Hock, Stefan||001||Reg||MoWe 11:00am‑12:15pm
|1198 12490 1 Z81||Fall 2019||Stamford||In Person||McEvoy, Kevin||Z81||Reg||We 3:35pm‑6:05pm
|1203 3302 1 001||Spring 2020||Storrs||In Person||Hock, Stefan||001||Reg||MoWe 9:30am‑10:45am
|1203 3301 1 002||Spring 2020||Storrs||In Person||Hock, Stefan||002||Reg||MoWe 11:00am‑12:15pm
|1203 14544 1 H71||Spring 2020||Hartford||In Person||Bailey, Heidi||H71||Reg||TuTh 11:00am‑12:15pm