Undergraduate Course Directory

Course Search

To filter and search by keywords in course titles, see the Course Search.

Courses by Subject Area

Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

3208. Consumer Behavior

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open for credit to students who have passed MKTG 3209 or 3362.

Grading Basis: Graded

The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.


Last Refreshed: 14-JUL-20 05.20.27.720622 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Hock, Stefan 001 Reg MoWe 9:30am‑10:45am
BUSN 227 30/30
Spring 2020 Storrs In Person Hock, Stefan 002 Reg MoWe 11:00am‑12:15pm
BUSN 227 30/30
Spring 2020 Hartford In Person Bailey, Heidi H71 Reg TuTh 11:00am‑12:15pm
HTB 228 9/30
Fall 2020 Storrs Distance Learning Hock, Stefan 001 Reg MoWe 11:00am‑12:15pm
No Room Required - Online 42/38
Fall 2020 Stamford Distance Learning McEvoy, Kevin Z81 Reg We 3:35pm‑6:05pm
No Room Required - Online 22/38