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Undergraduate Course Directory MKTG Courses MKTG 3208

3208. Consumer Behavior

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to Business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.

Last Refreshed: 19-APR-24 05.20.07.775487 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs In Person Hock, Stefan 001 Reg MoWe 9:30am‑10:45am
 BUSN 203 38/38
Spring 2024 Storrs In Person Hock, Stefan 002 Reg MoWe 11:00am‑12:15pm
 BUSN 218 39/38
Spring 2024 Waterbury Online Synchronous Bailey, Heidi 331 Reg We 6:30pm‑9:00pm
 No Room Required - Online 2/10
Spring 2024 Hartford Online Synchronous Bailey, Heidi 701 Reg We 6:30pm‑9:00pm
 No Room Required - Online 7/10
Spring 2024 Stamford Online Synchronous Bailey, Heidi 881 Reg We 6:30pm‑9:00pm
 No Room Required - Online 12/20
Fall 2024 Storrs In Person Brick, Danielle 001 Reg TuTh 9:30am‑10:45am
 BUSN 204 41/38
Fall 2024 Waterbury Online Synchronous Bailey, Heidi 301 Reg Mo 6:30pm‑9:00pm
 No Room Required - Online 2/5
Fall 2024 Hartford Online Synchronous Bailey, Heidi 701 Reg Mo 6:30pm‑9:00pm
 No Room Required - Online 10/15
Fall 2024 Stamford Online Synchronous Bailey, Heidi 801 Reg Mo 6:30pm‑9:00pm
 No Room Required - Online 9/15