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3208. Consumer Behavior

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open for credit to students who have passed MKTG 3209 or 3362.

Grading Basis: Graded

The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.


Last Refreshed: 20-SEP-19 05.20.20.002631 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Hock, Stefan 001 Reg MoWe 11:00am‑12:15pm
BUSN 227 39/38
Fall 2019 Stamford In Person McEvoy, Kevin Z81 Reg We 3:35pm‑6:05pm
DWTN 131 14/38
Spring 2020 Storrs In Person Hock, Stefan 001 Reg MoWe 9:30am‑10:45am
BUSN 227 0/25
Spring 2020 Storrs In Person Hock, Stefan 002 Reg MoWe 11:00am‑12:15pm
BUSN 227 0/25
Spring 2020 Hartford In Person Bailey, Heidi H71 Reg TuTh 11:00am‑12:15pm
0/30