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3208. Consumer Behavior

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open for credit to students who have passed MKTG 3209. May not be taken out of sequence after passing MKTG 3362.

Grading Basis: Graded

The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.


Last Refreshed: 02-DEC-21 05.20.14.180266 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Hock, Stefan 001 Reg MoWe 11:00am‑12:15pm
BUSN 227 43/38
Fall 2021 Stamford Distance Learning Bailey, Heidi Z81 Reg We 3:35pm‑6:05pm
No Room Required - Online 29/30
Spring 2022 Storrs In Person Hock, Stefan 001 Reg MoWe 9:30am‑10:45am
BUSN 227 30/30
Spring 2022 Storrs In Person Hock, Stefan 002 Reg MoWe 11:00am‑12:15pm
BUSN 227 35/30
Spring 2022 Hartford Online Bailey, Heidi H71 Reg 12:00am‑12:00am
No Room Required - Online 13/20
Spring 2022 Waterbury Online Bailey, Heidi W31 Reg No Room Required - Online 10/10
Spring 2022 Stamford Online Bailey, Heidi Z81 Reg No Room Required - Online 9/7