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Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open for credit to students who have passed MKTG 3209. May not be taken out of sequence after passing MKTG 3362.
Grading Basis: Graded
The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.
Last Refreshed: 02-DEC-21 05.20.14.180266 AM
|1218 3718 1 001||Fall 2021||Storrs||In Person||Hock, Stefan||001||Reg||MoWe 11:00am‑12:15pm
|1218 2004 1 Z81||Fall 2021||Stamford||Distance Learning||Bailey, Heidi||Z81||Reg||We 3:35pm‑6:05pm
||No Room Required - Online||29/30|
|1223 2082 1 001||Spring 2022||Storrs||In Person||Hock, Stefan||001||Reg||MoWe 9:30am‑10:45am
|1223 2081 1 002||Spring 2022||Storrs||In Person||Hock, Stefan||002||Reg||MoWe 11:00am‑12:15pm
|1223 12222 1 H71||Spring 2022||Hartford||Online||Bailey, Heidi||H71||Reg||12:00am‑12:00am
||No Room Required - Online||13/20|
|1223 16664 1 W31||Spring 2022||Waterbury||Online||Bailey, Heidi||W31||Reg||No Room Required - Online||10/10|
|1223 17365 1 Z81||Spring 2022||Stamford||Online||Bailey, Heidi||Z81||Reg||No Room Required - Online||9/7|