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Undergraduate Course Directory MKTG Courses MKTG 3208

3208. Consumer Behavior

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to Business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.

Last Refreshed: 31-MAR-23 05.20.27.236357 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2023 Storrs In Person Hock, Stefan 001 Reg MoWe 9:30am‑10:45am
 BUSN 227 30/35
Spring 2023 Storrs In Person Hock, Stefan 002 Reg MoWe 11:00am‑12:15pm
 BUSN 227 34/35
Spring 2023 Hartford Distance Learning McEvoy, Kevin H71 Reg We 6:30pm‑9:00pm
 No Room Required - Online 8/10
Spring 2023 Waterbury Distance Learning McEvoy, Kevin W31 Reg We 6:30pm‑9:00pm
 No Room Required - Online 2/10
Spring 2023 Stamford Distance Learning McEvoy, Kevin Z81 Reg We 6:30pm‑9:00pm
 No Room Required - Online 16/20
Fall 2023 Storrs In Person Hock, Stefan 001 Reg MoWe 11:00am‑12:15pm
 BUSN 227 40/38
Fall 2023 Hartford Online Synchronous Bailey, Heidi H71 Reg Mo 6:30pm‑9:00pm
 No Room Required - Online 7/10
Fall 2023 Waterbury Online Synchronous Bailey, Heidi W31 Reg Mo 6:30pm‑9:00pm
 No Room Required - Online 0/5
Fall 2023 Stamford Online Synchronous Bailey, Heidi Z81 Reg Mo 6:30pm‑9:00pm
 No Room Required - Online 11/20