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3101. Introduction to Marketing Management

3.00 credits

Prerequisites: ACCT 2001; ECON 1200 or ECON 1201 and 1202; ENGL 1010, 1011, 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.

Grading Basis: Graded

An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. This course cannot be taken for credit after passing MKTG 3208, 3209, 3453, 3370, 3280, 3362, 3753, 3757 or BADM 3750.


Last Refreshed: 16-SEP-19 05.20.32.275623 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Herd, Kelly 001 Reg MoWe 2:00pm‑3:15pm
BUSN 227 33/33
Fall 2019 Storrs Hybrid/Blended Herd, Kelly 002 Reg MoWe 2:00pm‑3:15pm
12:00am‑12:00am
BUSN 227
ONLINE
8/7 In person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2019 Storrs In Person Herd, Kelly 003 Reg MoWe 12:30pm‑1:45pm
BUSN 227 32/32
Fall 2019 Storrs Hybrid/Blended Herd, Kelly 004 Reg MoWe 12:30pm‑1:45pm
12:00am‑12:00am
BUSN 227
ONLINE
8/7 In person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2019 Storrs In Person Wang, Qizhou 005 Reg MoWe 11:00am‑12:15pm
BUSN 127 36/36 Meets with BADM 3750-005
Fall 2019 Storrs Hybrid/Blended Herd, Kelly
Wang, Qizhou
006 Reg MoWe 11:00am‑12:15pm
12:00am‑12:00am
BUSN 127
ONLINE
6/7 In person instruction is given by Professor Wang; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2019 Storrs In Person Lee, Jieun 007 Reg MoWe 9:30am‑10:45am
BUSN 127 40/39 Meets with BADM 3750-007. Open to Storrs Business Majors only: Accounting, Management, Health Care, Finance, Marketing, Real Estate, and Management Information Systems, Management for Engineering and Manufacturing
Fall 2019 Storrs Hybrid/Blended Herd, Kelly
Lee, Jieun
008 Reg MoWe 9:30am‑10:45am
12:00am‑12:00am
BUSN 127
ONLINE
3/4 Honors Section: In person instruction is given by Professor Lee; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2019 Storrs In Person Nandi, Sampoorna 009 Reg TuTh 2:00pm‑3:15pm
BUSN 127 36/36 Meets with BADM 3750-009
Fall 2019 Storrs In Person Bailey, Heidi 013 Reg TuTh 11:00am‑12:15pm
BUSN 127 43/43 Combined with BADM 3750-013
Fall 2019 Storrs In Person Bailey, Heidi 015 Reg TuTh 9:30am‑10:45am
BUSN 127 43/43 Combined with BADM 3750-001
Fall 2019 Hartford In Person Bailey, Heidi H71 Reg Tu 4:00pm‑6:30pm
HTB 317 35/36
Fall 2019 Stamford In Person McEvoy, Kevin Z81 Reg Th 7:00pm‑9:30pm
DWTN 134 38/30
Spring 2020 Storrs In Person Huang, Lu 001 Reg MoWe 11:00am‑12:15pm
BUSN 127 0/38
Spring 2020 Storrs Hybrid/Blended Herd, Kelly
Huang, Lu
002 Reg MoWe 11:00am‑12:15pm
12:00am‑12:00am
No Room Required - Online 0/9 Honors Section: In person instruction is given by Professor Lu Huangv; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Spring 2020 Storrs In Person 003 Reg MoWe 12:30pm‑1:45pm
BUSN 227 0/36
Spring 2020 Storrs In Person Huang, Lu 005 Reg MoWe 9:30am‑10:45am
BUSN 127 0/38
Spring 2020 Storrs Hybrid/Blended Herd, Kelly 006 Reg MoWe 9:30am‑10:45am
12:00am‑12:00am
No Room Required - Online 0/9 Honors Section: In person instruction is given by Professor Lu Huang; Honors assignment are online and graded by Marketing Department Honors coordinator Kelly Herd.
Spring 2020 Storrs In Person Zheng, Hualu 007 Reg TuTh 11:00am‑12:15pm
BUSN 127 0/38 Combined with BADM 3750-007
Spring 2020 Storrs In Person Lee, Jieun 009 Reg TuTh 12:30pm‑1:45pm
BUSN 127 0/38
Spring 2020 Storrs Hybrid/Blended Herd, Kelly
Lee, Jieun
010 Reg TuTh 12:30pm‑1:45pm
No Room Required - Online 0/9 Honors Section: In person instruction is given by Professor Jieun Lee; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Spring 2020 Storrs In Person 011 Reg TuTh 2:00pm‑3:15pm
BUSN 127 0/38 Combined with BADM 3750-011
Spring 2020 Storrs In Person Park, Hee 013 Reg MoWe 3:30pm‑4:45pm
BUSN 127 0/38 Combined BADM 3750-013
Spring 2020 Storrs In Person 015 Reg TuTh 3:30pm‑4:45pm
BUSN 127 0/38 Combined with BADM 3750-015
Spring 2020 Stamford In Person McEvoy, Kevin Z81 Reg We 3:35pm‑6:05pm
0/30 Meets with BADM 3750 Z81