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3101. Introduction to Marketing Management

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.

Grading Basis: Graded

An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. This course cannot be taken for credit after passing MKTG 3208, 3209, 3453, 3370, 3280, 3362, 3753, 3757 or BADM 3750.


Last Refreshed: 03-JUL-20 05.20.17.496914 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Bailey, Heidi 001 Reg MoWe 11:00am‑12:15pm
BUSN 127 42/42 Combined with BADM 3750-003
Spring 2020 Storrs Hybrid/Blended Bailey, Heidi
Herd, Kelly
002 Reg MoWe 11:00am‑12:15pm
12:00am‑12:00am
BUSN 127
No Room Required - Online
5/5 Honors Section: In person instruction is given by Professor Heidi Bailey; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Spring 2020 Storrs In Person Park, Hee 003 Reg MoWe 12:30pm‑1:45pm
BUSN 227 30/33
Spring 2020 Storrs Hybrid/Blended Herd, Kelly
Park, Hee
004 Reg MoWe 12:30pm‑1:45pm
12:00am‑12:00am
BUSN 227
No Room Required - Online
5/4 Honors Section: In person instruction is given by Professor Hee Mok Park; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Spring 2020 Storrs In Person Bailey, Heidi 005 Reg MoWe 9:30am‑10:45am
BUSN 127 44/44
Spring 2020 Storrs Hybrid/Blended Bailey, Heidi
Herd, Kelly
006 Reg MoWe 9:30am‑10:45am
12:00am‑12:00am
BUSN 127
No Room Required - Online
3/3 Honors Section: In person instruction is given by Professor Heidi Bailey; Honors assignment are online and graded by Marketing Department Honors coordinator Kelly Herd.
Spring 2020 Storrs In Person Srinivasan, Narasimhan 007 Reg TuTh 11:00am‑12:15pm
BUSN 204 33/38 Combined with BADM 3750-007
Spring 2020 Storrs In Person Srinivasan, Narasimhan 011 Reg TuTh 2:00pm‑3:15pm
BUSN 127 27/38 Combined with BADM 3750-011
Spring 2020 Storrs In Person Park, Hee 013 Reg MoWe 3:30pm‑4:45pm
BUSN 127 30/35 Combined BADM 3750-013
Spring 2020 Storrs Hybrid/Blended Herd, Kelly
Park, Hee
014 Reg MoWe 3:30pm‑4:45pm
12:00am‑12:00am
BUSN 127
No Room Required - Online
1/4 Honors Section: In person instruction is given by Professor Hee Mok Park; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Spring 2020 Storrs In Person Srinivasan, Narasimhan 015 Reg TuTh 3:30pm‑4:45pm
BUSN 127 17/38 Combined with BADM 3750-015
Spring 2020 Hartford In Person Ryan, William H90 Reg Mo 6:30pm‑9:00pm
HTB 229 19/30 Combined Sections - Meets with BADM 3750-H90
Spring 2020 Waterbury In Person Harris, Wynd W31 Reg We 3:35pm‑6:05pm
WREC 204 13/30
Spring 2020 Stamford In Person McEvoy, Kevin Z81 Reg Mo 7:00pm‑9:30pm
DWTN 137 30/30 Meets with BADM 3750 Z81
Fall 2020 Storrs Distance Learning Herd, Kelly 001 Reg MoWe 2:00pm‑3:15pm
No Room Required - Online 33/33
Fall 2020 Storrs Distance Learning Herd, Kelly 002 Reg MoWe 2:00pm‑3:15pm
12:00am‑12:00am
No Room Required - Online
No Room Required - Online
7/7 In person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2020 Storrs Distance Learning Herd, Kelly 003 Reg MoWe 12:30pm‑1:45pm
No Room Required - Online 33/33
Fall 2020 Storrs Distance Learning Herd, Kelly 004 Reg MoWe 12:30pm‑1:45pm
12:00am‑12:00am
No Room Required - Online
No Room Required - Online
7/7 In person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2020 Storrs Distance Learning Zanibellato, Francesco 005 Reg MoWe 3:30pm‑4:45pm
No Room Required - Online 36/36 Meets with BADM 3750-005
Fall 2020 Storrs Distance Learning Herd, Kelly
Zanibellato, Francesco
006 Reg MoWe 3:30pm‑4:45pm
No Room Required - Online
No Room Required - Online
5/7 In person instruction is given by Professor STAFF; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2020 Storrs Distance Learning Lee, Jieun 007 Reg MoWe 9:30am‑10:45am
No Room Required - Online 41/36 Meets with BADM 3750-007. Open to Storrs Business Majors only: Accounting, Management, Health Care, Finance, Marketing, Real Estate, and Management Information Systems, Management for Engineering and Manufacturing
Fall 2020 Storrs Distance Learning Herd, Kelly
Lee, Jieun
008 Reg MoWe 9:30am‑10:45am
No Room Required - Online
No Room Required - Online
4/4 Honors Section: In person instruction is given by Professor STAFF; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2020 Storrs Distance Learning Bailey, Heidi 009 Reg TuTh 2:00pm‑3:15pm
No Room Required - Online 46/43 Meets with BADM 3750-009
Fall 2020 Storrs Distance Learning Bailey, Heidi 011 Reg TuTh 3:30pm‑4:45pm
No Room Required - Online 35/35
Fall 2020 Storrs Distance Learning Srinivasan, Narasimhan 013 Reg TuTh 11:00am‑12:15pm
No Room Required - Online 45/43 Combined with BADM 3750-013
Fall 2020 Storrs Distance Learning Srinivasan, Narasimhan 015 Reg TuTh 9:30am‑10:45am
No Room Required - Online 45/43 Combined with BADM 3750-001
Fall 2020 Hartford In Person Ryan, William H71 Reg We 6:30pm‑9:00pm
HTB 219 29/30
Fall 2020 Hartford Online Kivenzor, Gregory H72 Reg No Room Required - Online 0/8
Fall 2020 Waterbury Online Kivenzor, Gregory W31 Reg No Room Required - Online 0/8
Fall 2020 Stamford Distance Learning McEvoy, Kevin Z81 Reg Th 7:00pm‑9:30pm
35/35
Fall 2020 Stamford Online Kivenzor, Gregory Z82 Reg 4/8