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3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 07-FEB-23 05.20.23.519116 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Herd, Kelly 001 Reg MoWe 11:00am‑12:15pm
BUSN 127 42/38
Fall 2022 Storrs Hybrid/Blended Herd, Kelly 002 Reg MoWe 11:00am‑12:15pm
12:00am‑12:00am
BUSN 127
No Room Required - Online
4/5
Fall 2022 Storrs In Person Sieow, Justin 003 Reg MoWe 2:00pm‑3:15pm
BUSN 127 43/38
Fall 2022 Storrs Hybrid/Blended Herd, Kelly
Sieow, Justin
004 Reg MoWe 2:00pm‑3:15pm
12:00am‑12:00am
BUSN 127
No Room Required - Online
5/5 In Person instruction is given by Justin Sieow; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2022 Storrs Distance Learning McEvoy, Kevin 005 Reg Tu 6:00pm‑8:30pm
No Room Required - Online 11/8 Students who MEET ALL Prerequisite requirements, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2022 Storrs Hybrid/Blended McEvoy, Kevin 006 Reg Tu 6:00pm‑8:30pm
No Room Required - Online 1/1 Distance Learning instruction is given by Kevin McEvoy; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2022 Storrs In Person Herd, Kelly 007 Reg MoWe 9:30am‑10:45am
BUSN 127 46/38
Fall 2022 Storrs Hybrid/Blended Herd, Kelly 008 Reg MoWe 9:30am‑10:45am
12:00am‑12:00am
BUSN 127
No Room Required - Online
5/5
Fall 2022 Storrs In Person Srinivasan, Narasimhan 009 Reg TuTh 2:00pm‑3:15pm
BUSN 127 49/48
Fall 2022 Storrs Hybrid/Blended Bailey, Heidi
Herd, Kelly
010 Reg TuTh 9:30am‑10:45am
12:00am‑12:00am
BUSN 127
No Room Required - Online
6/5 In Person instruction is given by Justin Sieow; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2022 Storrs In Person Topchy, Mariya 011 Reg TuTh 3:30pm‑4:45pm
BUSN 127 48/48
Fall 2022 Storrs In Person Srinivasan, Narasimhan 013 Reg TuTh 11:00am‑12:15pm
BUSN 127 50/48
Fall 2022 Storrs In Person Bailey, Heidi 015 Reg TuTh 9:30am‑10:45am
BUSN 127 42/43
Fall 2022 Hartford In Person Ryan, William H90 Reg We 6:45pm‑9:15pm
HTB 227 26/27
Fall 2022 Hartford In Person Ryan, William H91 Reg We 6:45pm‑9:15pm
HTB 227 2/2
Fall 2022 Hartford Online Herd, Kelly
Ryan, William
H91D Reg No Room Required - Online 2/2
Fall 2022 Stamford In Person Harris, Wynd Z81 Reg We 3:35pm‑6:05pm
DWTN 131 25/28
Fall 2022 Stamford Hybrid/Blended Harris, Wynd
Herd, Kelly
Z82 Reg We 3:35pm‑6:05pm
No Room Required - Online 0/2 In-person instruction is given by Professor Wynd Harris; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Spring 2023 Storrs In Person Ferguson, Kristen 001 Reg MoWe 11:00am‑12:15pm
BUSN 127 41/41
Spring 2023 Storrs In Person Ferguson, Kristen 002 Reg MoWe 11:00am‑12:15pm
BUSN 127 4/5
Spring 2023 Storrs Online Herd, Kelly
Ferguson, Kristen
002D Reg 12:00am‑12:00am
No Room Required - Online 4/5
Spring 2023 Storrs In Person Srinivasan, Narasimhan 003 Reg TuTh 9:30am‑10:45am
BUSN 127 28/45
Spring 2023 Storrs In Person Roy, Sandip 005 Reg MoWe 9:30am‑10:45am
BUSN 127 41/41
Spring 2023 Storrs In Person Roy, Sandip 006 Reg MoWe 9:30am‑10:45am
BUSN 127 3/5
Spring 2023 Storrs Online Herd, Kelly
Roy, Sandip
006D Reg No Room Required - Online 3/5
Spring 2023 Storrs In Person Srinivasan, Narasimhan 007 Reg TuTh 11:00am‑12:15pm
BUSN 127 39/45
Spring 2023 Storrs In Person Kan, Christina 009 Reg TuTh 12:30pm‑1:45pm
BUSN 127 39/38
Spring 2023 Storrs In Person Kan, Christina 010 Reg TuTh 12:30pm‑1:45pm
BUSN 127 6/7
Spring 2023 Storrs Online Herd, Kelly
Kan, Christina
010D Reg 12:00am‑12:00am
No Room Required - Online 6/7
Spring 2023 Storrs In Person Kan, Christina 011 Reg TuTh 2:00pm‑3:15pm
BUSN 127 45/45
Spring 2023 Storrs In Person Kan, Christina 013 Reg TuTh 5:00pm‑6:15pm
BUSN 227 38/36
Spring 2023 Storrs In Person Kan, Christina 014 Reg TuTh 5:00pm‑6:15pm
BUSN 227 3/5
Spring 2023 Storrs Online Herd, Kelly
Kan, Christina
014D Reg No Room Required - Online 3/5
Spring 2023 Hartford In Person Bailey, Heidi H90 Reg Tu 6:30pm‑9:00pm
HTB 219 20/23 Combined Sections - Meets with BADM 3750-H90
Spring 2023 Hartford Online Bailey, Heidi H91 Reg Tu 6:30pm‑9:00pm
HTB 219 0/2
Spring 2023 Hartford Online Herd, Kelly
Bailey, Heidi
H91D Reg No Room Required - Online 0/2
Spring 2023 Waterbury In Person Ryan, William W31 Reg Mo 3:35pm‑6:05pm
WREC 204 16/20
Spring 2023 Waterbury In Person Ryan, William W32 Reg Mo 3:35pm‑6:05pm
WREC 204 0/2
Spring 2023 Waterbury Online Herd, Kelly
Ryan, William
W32D Reg No Room Required - Online 0/2 In Person instruction is given by Professor Ryan: Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Spring 2023 Stamford In Person Harris, Wynd Z81 Reg We 3:35pm‑6:05pm
DWTN 131 28/28 Meets with BADM 3750 Z81
Spring 2023 Stamford In Person Harris, Wynd Z82 Reg We 3:35pm‑6:05pm
DWTN 131 2/1 In Person instruction is given by Professor Harris; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Spring 2023 Stamford Online Herd, Kelly
Harris, Wynd
Z82D Reg No Room Required - Online 2/1