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3101. Introduction to Marketing Management
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.
Grading Basis: Graded
An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. This course cannot be taken for credit after passing MKTG 3208, 3209, 3453, 3370, 3280, 3362, 3753, 3757 or BADM 3750.
Last Refreshed: 02-DEC-21 05.20.14.180266 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1218 3715 1 001 | Fall 2021 | Storrs | In Person | Herd, Kelly | 001 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 39/36 | |
| 1218 10503 1 002 | Fall 2021 | Storrs | Hybrid/Blended | Herd, Kelly | 002 | Reg | MoWe 11:00am‑12:15pm 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
6/7 | In Person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1218 8617 1 003 | Fall 2021 | Storrs | In Person | Sieow, Justin | 003 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 227 | 33/33 | |
| 1218 10504 1 004 | Fall 2021 | Storrs | Hybrid/Blended | Herd, Kelly Sieow, Justin |
004 | Reg | MoWe 12:30pm‑1:45pm 12:00am‑12:00am |
BUSN 227 No Room Required - Online |
7/7 | In Person instruction is given by Professor Sieow; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1218 3716 1 005 | Fall 2021 | Storrs | Distance Learning | Harris, Wynd | 005 | Reg | We 6:30pm‑9:15pm |
No Room Required - Online | 35/36 | |
| 1218 5960 1 007 | Fall 2021 | Storrs | In Person | Herd, Kelly | 007 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 35/34 | |
| 1218 7364 1 008 | Fall 2021 | Storrs | Hybrid/Blended | Herd, Kelly | 008 | Reg | MoWe 9:30am‑10:45am 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
6/7 | In Person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1218 9192 1 009 | Fall 2021 | Storrs | In Person | Chakraborty, Debojyoti | 009 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 33/33 | |
| 1218 13882 1 010 | Fall 2021 | Storrs | Hybrid/Blended | Herd, Kelly Chakraborty, Debojyoti |
010 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 7/7 | In Person instruction is given by Professor Chakraborty; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1218 12662 1 011 | Fall 2021 | Storrs | In Person | Topchy, Mariya | 011 | Reg | TuTh 12:30pm‑1:45pm |
BUSN 127 | 32/33 | |
| 1218 9583 1 013 | Fall 2021 | Storrs | In Person | Srinivasan, Narasimhan | 013 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 45/43 | |
| 1218 9585 1 015 | Fall 2021 | Storrs | In Person | Srinivasan, Narasimhan | 015 | Reg | TuTh 9:30am‑10:45am |
BUSN 127 | 44/43 | |
| 1218 1317 1 H90 | Fall 2021 | Hartford | In Person | Ryan, William | H90 | Reg | We 6:45pm‑9:15pm |
HTB 227 | 21/25 | |
| 1218 16237 1 H91 | Fall 2021 | Hartford | Hybrid/Blended | Herd, Kelly Ryan, William |
H91 | Reg | We 6:45pm‑9:15pm |
No Room Required - Online | 0/2 | This class meets in HTB 227. In Person instructor is given by Professor William Ryan: Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1218 1980 1 Z81 | Fall 2021 | Stamford | In Person | Harris, Wynd | Z81 | Reg | Th 7:00pm‑9:30pm |
DWTN 131 | 26/28 | |
| 1218 13419 1 Z82 | Fall 2021 | Stamford | Hybrid/Blended | Harris, Wynd Herd, Kelly |
Z82 | Reg | Th 7:00pm‑9:30pm |
DWTN 131 No Room Required - Online |
5/2 | In-person instruction is given by Professor Kevin McEvoy; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1223 9923 1 001 | Spring 2022 | Storrs | Distance Learning | Kan, Christina | 001 | Reg | MoWe 11:00am‑12:15pm |
No Room Required - Online | 37/36 | |
| 1223 5059 1 002 | Spring 2022 | Storrs | Distance Learning | Herd, Kelly Kan, Christina |
002 | Reg | MoWe 11:00am‑12:15pm 12:00am‑12:00am |
No Room Required - Online No Room Required - Online |
1/5 | Distance Learning instruction is given by Professor Kan; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1223 2078 1 003 | Spring 2022 | Storrs | In Person | Ferguson, Kristen | 003 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 127 | 39/38 | |
| 1223 2079 1 005 | Spring 2022 | Storrs | Distance Learning | Kan, Christina | 005 | Reg | MoWe 9:30am‑10:45am |
No Room Required - Online | 36/36 | |
| 1223 2080 1 006 | Spring 2022 | Storrs | Distance Learning | Herd, Kelly Kan, Christina |
006 | Reg | MoWe 9:30am‑10:45am 12:00am‑12:00am |
No Room Required - Online No Room Required - Online |
4/5 | Distance Learning instruction is given by Professor Kan; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1223 5780 1 007 | Spring 2022 | Storrs | In Person | Srinivasan, Narasimhan | 007 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 38/38 | |
| 1223 16537 1 009 | Spring 2022 | Storrs | In Person | Lee, Ji | 009 | Reg | TuTh 12:30pm‑1:45pm |
BUSN 127 | 38/38 | |
| 1223 16546 1 010 | Spring 2022 | Storrs | Hybrid/Blended | Herd, Kelly Lee, Ji |
010 | Reg | TuTh 12:30pm‑1:45pm 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
6/7 | In Person instruction is given by Professor Lee; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1223 8422 1 011 | Spring 2022 | Storrs | In Person | Lee, Ji | 011 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 38/38 | |
| 1223 8423 1 013 | Spring 2022 | Storrs | Distance Learning | Kan, Christina | 013 | Reg | MoWe 2:00pm‑3:15pm |
No Room Required - Online | 37/36 | |
| 1223 9922 1 014 | Spring 2022 | Storrs | Distance Learning | Herd, Kelly Kan, Christina |
014 | Reg | MoWe 2:00pm‑3:15pm 12:00am‑12:00am |
No Room Required - Online No Room Required - Online |
5/5 | Distance Learning instruction is given by Professor Kan; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1223 8590 1 015 | Spring 2022 | Storrs | Online | Srinivasan, Narasimhan | 015 | Reg | No Room Required - Online | 9/10 | Please request a permission # using the School of Business Permission Number Request Form: https://undergrad.business.uconn.edu/advising/forms/ | |
| 1223 11788 1 H90 | Spring 2022 | Hartford | In Person | Ryan, William | H90 | Reg | We 6:00pm‑8:45pm |
HTB 212 | 18/23 | Combined Sections - Meets with BADM 3750-H90 |
| 1223 16729 1 H91 | Spring 2022 | Hartford | Hybrid/Blended | Herd, Kelly Ryan, William |
H91 | Reg | We 6:00pm‑8:45pm |
No Room Required - Online | 0/2 | In Person instructor is given by Professor William Ryan: Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1223 12962 1 W31 | Spring 2022 | Waterbury | Online | Srinivasan, Narasimhan | W31 | Reg | No Room Required - Online | 15/15 | ||
| 1223 12592 1 Z81 | Spring 2022 | Stamford | In Person | Harris, Wynd | Z81 | Reg | We 3:35pm‑6:05pm |
25/25 | Meets with BADM 3750 Z81 | |
| 1223 17343 1 Z82 | Spring 2022 | Stamford | Hybrid/Blended | Harris, Wynd Herd, Kelly |
Z82 | Reg | We 3:35pm‑6:05pm |
No Room Required - Online | 0/1 | In Person instruction is given by Professor Harris; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |