Course Search
To filter and search by keywords in course titles, see the Course Search.
Courses by Subject Area
Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 22-APR-24 05.20.14.479040 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1243 10823 1 001 | Spring 2024 | Storrs | In Person | Pancras, Joseph | 001 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 39/41 | |
| 1243 11465 1 002 | Spring 2024 | Storrs | In Person | Pancras, Joseph | 002 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 3/5 | |
| 1243 10824 1 002D | Spring 2024 | Storrs | Online Asynchronous | Kan, Christina Pancras, Joseph |
002D | Reg | No Room Required - Online | 3/5 | ||
| 1243 10825 1 003 | Spring 2024 | Storrs | In Person | Ryan, William | 003 | Reg | TuTh 9:30am‑10:45am |
BUSN 122 | 33/44 | |
| 1243 10826 1 005 | Spring 2024 | Storrs | In Person | Pancras, Joseph | 005 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 28/41 | |
| 1243 11466 1 006 | Spring 2024 | Storrs | In Person | Pancras, Joseph | 006 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 4/5 | |
| 1243 10827 1 006D | Spring 2024 | Storrs | Online Asynchronous | Kan, Christina Pancras, Joseph |
006D | Reg | No Room Required - Online | 4/5 | ||
| 1243 10828 1 007 | Spring 2024 | Storrs | In Person | Sieow, Justin | 007 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 41/45 | |
| 1243 10829 1 009 | Spring 2024 | Storrs | In Person | Kan, Christina | 009 | Reg | TuTh 12:30pm‑1:45pm |
BUSN 211 | 37/38 | |
| 1243 11467 1 010 | Spring 2024 | Storrs | In Person | Kan, Christina | 010 | Reg | TuTh 12:30pm‑1:45pm |
BUSN 211 | 7/7 | |
| 1243 10830 1 010D | Spring 2024 | Storrs | Online Asynchronous | Kan, Christina | 010D | Reg | No Room Required - Online | 7/7 | ||
| 1243 10831 1 011 | Spring 2024 | Storrs | In Person | Kan, Christina | 011 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 211 | 45/45 | |
| 1243 10832 1 013 | Spring 2024 | Storrs | In Person | Kan, Christina | 013 | Reg | TuTh 3:30pm‑4:45pm |
BUSN 211 | 37/38 | |
| 1243 11468 1 014 | Spring 2024 | Storrs | In Person | Kan, Christina | 014 | Reg | TuTh 3:30pm‑4:45pm |
BUSN 211 | 5/7 | |
| 1243 10833 1 014D | Spring 2024 | Storrs | Online Asynchronous | Kan, Christina | 014D | Reg | No Room Required - Online | 5/7 | ||
| 1243 12093 1 331 | Spring 2024 | Waterbury | Online Synchronous | Srinivasan, Narasimhan | 331 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 14/16 | |
| 1243 12094 1 332 | Spring 2024 | Waterbury | Online Synchronous | Srinivasan, Narasimhan | 332 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 2/2 | |
| 1243 12095 1 332D | Spring 2024 | Waterbury | Online Asynchronous | Kan, Christina Srinivasan, Narasimhan |
332D | Reg | No Room Required - Online | 2/2 | ||
| 1243 12499 1 701 | Spring 2024 | Hartford | Online Synchronous | Srinivasan, Narasimhan | 701 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 23/24 | |
| 1243 12500 1 702 | Spring 2024 | Hartford | Online Synchronous | Srinivasan, Narasimhan | 702 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 0/2 | |
| 1243 12501 1 702D | Spring 2024 | Hartford | Online Asynchronous | Kan, Christina Srinivasan, Narasimhan |
702D | Reg | No Room Required - Online | 0/2 | ||
| 1243 12878 1 881 | Spring 2024 | Stamford | In Person | Harris, Wynd | 881 | Reg | We 3:35pm‑6:05pm |
DWTN 132 | 32/33 | |
| 1243 12879 1 882 | Spring 2024 | Stamford | In Person | Harris, Wynd | 882 | Reg | We 3:35pm‑6:05pm |
DWTN 132 | 0/1 | |
| 1243 12880 1 882D | Spring 2024 | Stamford | Online Asynchronous | Kan, Christina Harris, Wynd |
882D | Reg | No Room Required - Online | 0/1 | ||
| 1248 8910 1 001 | Fall 2024 | Storrs | In Person | Herd, Kelly | 001 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 7/7 | |
| 1248 8911 1 001D | Fall 2024 | Storrs | Online Asynchronous | Herd, Kelly | 001D | Reg | No Room Required - Online | 7/7 | ||
| 1248 8912 1 002 | Fall 2024 | Storrs | In Person | Herd, Kelly | 002 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 40/38 | |
| 1248 8913 1 003 | Fall 2024 | Storrs | In Person | Schnabel, Lukas | 003 | Reg | MoWe 2:00pm‑3:15pm |
BUSN 127 | 48/48 | |
| 1248 8914 1 007 | Fall 2024 | Storrs | In Person | Herd, Kelly | 007 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 211 | 38/38 | |
| 1248 8915 1 008 | Fall 2024 | Storrs | In Person | Herd, Kelly | 008 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 211 | 7/7 | |
| 1248 8916 1 008D | Fall 2024 | Storrs | Online Asynchronous | Herd, Kelly | 008D | Reg | No Room Required - Online | 7/7 | ||
| 1248 8917 1 009 | Fall 2024 | Storrs | In Person | Li, Siying | 009 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 48/48 | |
| 1248 8918 1 011 | Fall 2024 | Storrs | In Person | Ryan, William | 011 | Reg | TuTh 3:30pm‑4:45pm |
BUSN 106 | 50/48 | |
| 1248 8919 1 013 | Fall 2024 | Storrs | In Person | Bailey, Heidi | 013 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 39/38 | |
| 1248 8920 1 014 | Fall 2024 | Storrs | In Person | Bailey, Heidi | 014 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 7/7 | |
| 1248 8921 1 014D | Fall 2024 | Storrs | Online Asynchronous | Bailey, Heidi Herd, Kelly |
014D | Reg | No Room Required - Online | 7/7 | ||
| 1248 8922 1 015 | Fall 2024 | Storrs | In Person | Pancras, Joseph | 015 | Reg | TuTh 9:30am‑10:45am |
BUSN 127 | 41/38 | |
| 1248 8923 1 016 | Fall 2024 | Storrs | In Person | Pancras, Joseph | 016 | Reg | TuTh 9:30am‑10:45am |
BUSN 127 | 4/7 | |
| 1248 8924 1 016D | Fall 2024 | Storrs | Online Asynchronous | Herd, Kelly Pancras, Joseph |
016D | Reg | No Room Required - Online | 4/7 | ||
| 1248 8925 1 701 | Fall 2024 | Hartford | In Person | Bailey, Heidi | 701 | Reg | We 6:45pm‑9:15pm |
27/30 | ||
| 1248 8926 1 702 | Fall 2024 | Hartford | In Person | Bailey, Heidi | 702 | Reg | We 6:45pm‑9:15pm |
1/2 | ||
| 1248 8927 1 702D | Fall 2024 | Hartford | Online Asynchronous | Herd, Kelly Bailey, Heidi |
702D | Reg | No Room Required - Online | 1/2 | ||
| 1248 8928 1 801 | Fall 2024 | Stamford | In Person | Harris, Wynd | 801 | Reg | We 3:35pm‑6:05pm |
DWTN 134 | 32/32 | |
| 1248 8929 1 802 | Fall 2024 | Stamford | In Person | Harris, Wynd | 802 | Reg | We 3:35pm‑6:05pm |
DWTN 134 | 2/2 | |
| 1248 8930 1 802D | Fall 2024 | Stamford | Online Asynchronous | Herd, Kelly Harris, Wynd |
802D | Reg | No Room Required - Online | 2/2 |