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3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 07-FEB-23 05.20.23.519116 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1228 1925 1 001 | Fall 2022 | Storrs | In Person | Herd, Kelly | 001 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 42/38 | |
| 1228 7721 1 002 | Fall 2022 | Storrs | Hybrid/Blended | Herd, Kelly | 002 | Reg | MoWe 11:00am‑12:15pm 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
4/5 | |
| 1228 6173 1 003 | Fall 2022 | Storrs | In Person | Sieow, Justin | 003 | Reg | MoWe 2:00pm‑3:15pm |
BUSN 127 | 43/38 | |
| 1228 7722 1 004 | Fall 2022 | Storrs | Hybrid/Blended | Herd, Kelly Sieow, Justin |
004 | Reg | MoWe 2:00pm‑3:15pm 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
5/5 | In Person instruction is given by Justin Sieow; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1228 16520 1 005 | Fall 2022 | Storrs | Distance Learning | McEvoy, Kevin | 005 | Reg | Tu 6:00pm‑8:30pm |
No Room Required - Online | 11/8 | Students who MEET ALL Prerequisite requirements, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number. |
| 1228 18003 1 006 | Fall 2022 | Storrs | Hybrid/Blended | McEvoy, Kevin | 006 | Reg | Tu 6:00pm‑8:30pm |
No Room Required - Online | 1/1 | Distance Learning instruction is given by Kevin McEvoy; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1228 3977 1 007 | Fall 2022 | Storrs | In Person | Herd, Kelly | 007 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 46/38 | |
| 1228 5145 1 008 | Fall 2022 | Storrs | Hybrid/Blended | Herd, Kelly | 008 | Reg | MoWe 9:30am‑10:45am 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
5/5 | |
| 1228 6675 1 009 | Fall 2022 | Storrs | In Person | Srinivasan, Narasimhan | 009 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 49/48 | |
| 1228 10188 1 010 | Fall 2022 | Storrs | Hybrid/Blended | Bailey, Heidi Herd, Kelly |
010 | Reg | TuTh 9:30am‑10:45am 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
6/5 | In Person instruction is given by Justin Sieow; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1228 14378 1 011 | Fall 2022 | Storrs | In Person | Topchy, Mariya | 011 | Reg | TuTh 3:30pm‑4:45pm |
BUSN 127 | 48/48 | |
| 1228 6984 1 013 | Fall 2022 | Storrs | In Person | Srinivasan, Narasimhan | 013 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 50/48 | |
| 1228 6986 1 015 | Fall 2022 | Storrs | In Person | Bailey, Heidi | 015 | Reg | TuTh 9:30am‑10:45am |
BUSN 127 | 42/43 | |
| 1228 11367 1 H90 | Fall 2022 | Hartford | In Person | Ryan, William | H90 | Reg | We 6:45pm‑9:15pm |
HTB 227 | 26/27 | |
| 1228 17941 1 H91 | Fall 2022 | Hartford | In Person | Ryan, William | H91 | Reg | We 6:45pm‑9:15pm |
HTB 227 | 2/2 | |
| 1228 17942 1 H91D | Fall 2022 | Hartford | Online | Herd, Kelly Ryan, William |
H91D | Reg | No Room Required - Online | 2/2 | ||
| 1228 12022 1 Z81 | Fall 2022 | Stamford | In Person | Harris, Wynd | Z81 | Reg | We 3:35pm‑6:05pm |
DWTN 131 | 25/28 | |
| 1228 12396 1 Z82 | Fall 2022 | Stamford | Hybrid/Blended | Harris, Wynd Herd, Kelly |
Z82 | Reg | We 3:35pm‑6:05pm |
No Room Required - Online | 0/2 | In-person instruction is given by Professor Wynd Harris; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1233 7936 1 001 | Spring 2023 | Storrs | In Person | Ferguson, Kristen | 001 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 41/41 | |
| 1233 4339 1 002 | Spring 2023 | Storrs | In Person | Ferguson, Kristen | 002 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 4/5 | |
| 1233 14709 1 002D | Spring 2023 | Storrs | Online | Herd, Kelly Ferguson, Kristen |
002D | Reg | 12:00am‑12:00am |
No Room Required - Online | 4/5 | |
| 1233 1823 1 003 | Spring 2023 | Storrs | In Person | Srinivasan, Narasimhan | 003 | Reg | TuTh 9:30am‑10:45am |
BUSN 127 | 28/45 | |
| 1233 1824 1 005 | Spring 2023 | Storrs | In Person | Roy, Sandip | 005 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 41/41 | |
| 1233 1825 1 006 | Spring 2023 | Storrs | In Person | Roy, Sandip | 006 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 3/5 | |
| 1233 14710 1 006D | Spring 2023 | Storrs | Online | Herd, Kelly Roy, Sandip |
006D | Reg | No Room Required - Online | 3/5 | ||
| 1233 4901 1 007 | Spring 2023 | Storrs | In Person | Srinivasan, Narasimhan | 007 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 39/45 | |
| 1233 9477 1 009 | Spring 2023 | Storrs | In Person | Kan, Christina | 009 | Reg | TuTh 12:30pm‑1:45pm |
BUSN 127 | 39/38 | |
| 1233 9485 1 010 | Spring 2023 | Storrs | In Person | Kan, Christina | 010 | Reg | TuTh 12:30pm‑1:45pm |
BUSN 127 | 6/7 | |
| 1233 14711 1 010D | Spring 2023 | Storrs | Online | Herd, Kelly Kan, Christina |
010D | Reg | 12:00am‑12:00am |
No Room Required - Online | 6/7 | |
| 1233 6880 1 011 | Spring 2023 | Storrs | In Person | Kan, Christina | 011 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 45/45 | |
| 1233 6881 1 013 | Spring 2023 | Storrs | In Person | Kan, Christina | 013 | Reg | TuTh 5:00pm‑6:15pm |
BUSN 227 | 38/36 | |
| 1233 7935 1 014 | Spring 2023 | Storrs | In Person | Kan, Christina | 014 | Reg | TuTh 5:00pm‑6:15pm |
BUSN 227 | 3/5 | |
| 1233 14712 1 014D | Spring 2023 | Storrs | Online | Herd, Kelly Kan, Christina |
014D | Reg | No Room Required - Online | 3/5 | ||
| 1233 10744 1 H90 | Spring 2023 | Hartford | In Person | Bailey, Heidi | H90 | Reg | Tu 6:30pm‑9:00pm |
HTB 219 | 20/23 | Combined Sections - Meets with BADM 3750-H90 |
| 1233 16154 1 H91 | Spring 2023 | Hartford | Online | Bailey, Heidi | H91 | Reg | Tu 6:30pm‑9:00pm |
HTB 219 | 0/2 | |
| 1233 16372 1 H91D | Spring 2023 | Hartford | Online | Herd, Kelly Bailey, Heidi |
H91D | Reg | No Room Required - Online | 0/2 | ||
| 1233 11877 1 W31 | Spring 2023 | Waterbury | In Person | Ryan, William | W31 | Reg | Mo 3:35pm‑6:05pm |
WREC 204 | 16/20 | |
| 1233 15640 1 W32 | Spring 2023 | Waterbury | In Person | Ryan, William | W32 | Reg | Mo 3:35pm‑6:05pm |
WREC 204 | 0/2 | |
| 1233 15535 1 W32D | Spring 2023 | Waterbury | Online | Herd, Kelly Ryan, William |
W32D | Reg | No Room Required - Online | 0/2 | In Person instruction is given by Professor Ryan: Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. | |
| 1233 11469 1 Z81 | Spring 2023 | Stamford | In Person | Harris, Wynd | Z81 | Reg | We 3:35pm‑6:05pm |
DWTN 131 | 28/28 | Meets with BADM 3750 Z81 |
| 1233 11824 1 Z82 | Spring 2023 | Stamford | In Person | Harris, Wynd | Z82 | Reg | We 3:35pm‑6:05pm |
DWTN 131 | 2/1 | In Person instruction is given by Professor Harris; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1233 15874 1 Z82D | Spring 2023 | Stamford | Online | Herd, Kelly Harris, Wynd |
Z82D | Reg | No Room Required - Online | 2/1 |