Course Search
To filter and search by keywords in course titles, see the Course Search.
Courses by Subject Area
Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
3101. Introduction to Marketing Management
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.
Grading Basis: Graded
An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. This course cannot be taken for credit after passing MKTG 3208, 3209, 3453, 3370, 3280, 3362, 3753, 3757 or BADM 3750.
Last Refreshed: 03-JUL-20 05.20.17.496914 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1203 16893 1 001 | Spring 2020 | Storrs | In Person | Bailey, Heidi | 001 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 42/42 | Combined with BADM 3750-003 |
| 1203 6617 1 002 | Spring 2020 | Storrs | Hybrid/Blended | Bailey, Heidi Herd, Kelly |
002 | Reg | MoWe 11:00am‑12:15pm 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
5/5 | Honors Section: In person instruction is given by Professor Heidi Bailey; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1203 3298 1 003 | Spring 2020 | Storrs | In Person | Park, Hee | 003 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 227 | 30/33 | |
| 1203 16887 1 004 | Spring 2020 | Storrs | Hybrid/Blended | Herd, Kelly Park, Hee |
004 | Reg | MoWe 12:30pm‑1:45pm 12:00am‑12:00am |
BUSN 227 No Room Required - Online |
5/4 | Honors Section: In person instruction is given by Professor Hee Mok Park; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1203 3299 1 005 | Spring 2020 | Storrs | In Person | Bailey, Heidi | 005 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 44/44 | |
| 1203 3300 1 006 | Spring 2020 | Storrs | Hybrid/Blended | Bailey, Heidi Herd, Kelly |
006 | Reg | MoWe 9:30am‑10:45am 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
3/3 | Honors Section: In person instruction is given by Professor Heidi Bailey; Honors assignment are online and graded by Marketing Department Honors coordinator Kelly Herd. |
| 1203 7436 1 007 | Spring 2020 | Storrs | In Person | Srinivasan, Narasimhan | 007 | Reg | TuTh 11:00am‑12:15pm |
BUSN 204 | 33/38 | Combined with BADM 3750-007 |
| 1203 10980 1 011 | Spring 2020 | Storrs | In Person | Srinivasan, Narasimhan | 011 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 27/38 | Combined with BADM 3750-011 |
| 1203 10981 1 013 | Spring 2020 | Storrs | In Person | Park, Hee | 013 | Reg | MoWe 3:30pm‑4:45pm |
BUSN 127 | 30/35 | Combined BADM 3750-013 |
| 1203 16888 1 014 | Spring 2020 | Storrs | Hybrid/Blended | Herd, Kelly Park, Hee |
014 | Reg | MoWe 3:30pm‑4:45pm 12:00am‑12:00am |
BUSN 127 No Room Required - Online |
1/4 | Honors Section: In person instruction is given by Professor Hee Mok Park; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1203 11282 1 015 | Spring 2020 | Storrs | In Person | Srinivasan, Narasimhan | 015 | Reg | TuTh 3:30pm‑4:45pm |
BUSN 127 | 17/38 | Combined with BADM 3750-015 |
| 1203 3297 1 H90 | Spring 2020 | Hartford | In Person | Ryan, William | H90 | Reg | Mo 6:30pm‑9:00pm |
HTB 229 | 19/30 | Combined Sections - Meets with BADM 3750-H90 |
| 1203 15466 1 W31 | Spring 2020 | Waterbury | In Person | Harris, Wynd | W31 | Reg | We 3:35pm‑6:05pm |
WREC 204 | 13/30 | |
| 1203 14867 1 Z81 | Spring 2020 | Stamford | In Person | McEvoy, Kevin | Z81 | Reg | Mo 7:00pm‑9:30pm |
DWTN 137 | 30/30 | Meets with BADM 3750 Z81 |
| 1208 2209 1 001 | Fall 2020 | Storrs | Distance Learning | Herd, Kelly | 001 | Reg | MoWe 2:00pm‑3:15pm |
No Room Required - Online | 33/33 | |
| 1208 10034 1 002 | Fall 2020 | Storrs | Distance Learning | Herd, Kelly | 002 | Reg | MoWe 2:00pm‑3:15pm 12:00am‑12:00am |
No Room Required - Online No Room Required - Online |
7/7 | In person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1208 7678 1 003 | Fall 2020 | Storrs | Distance Learning | Herd, Kelly | 003 | Reg | MoWe 12:30pm‑1:45pm |
No Room Required - Online | 33/33 | |
| 1208 10035 1 004 | Fall 2020 | Storrs | Distance Learning | Herd, Kelly | 004 | Reg | MoWe 12:30pm‑1:45pm 12:00am‑12:00am |
No Room Required - Online No Room Required - Online |
7/7 | In person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1208 2210 1 005 | Fall 2020 | Storrs | Distance Learning | Zanibellato, Francesco | 005 | Reg | MoWe 3:30pm‑4:45pm |
No Room Required - Online | 36/36 | Meets with BADM 3750-005 |
| 1208 2211 1 006 | Fall 2020 | Storrs | Distance Learning | Herd, Kelly Zanibellato, Francesco |
006 | Reg | MoWe 3:30pm‑4:45pm |
No Room Required - Online No Room Required - Online |
5/7 | In person instruction is given by Professor STAFF; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1208 4731 1 007 | Fall 2020 | Storrs | Distance Learning | Lee, Jieun | 007 | Reg | MoWe 9:30am‑10:45am |
No Room Required - Online | 41/36 | Meets with BADM 3750-007. Open to Storrs Business Majors only: Accounting, Management, Health Care, Finance, Marketing, Real Estate, and Management Information Systems, Management for Engineering and Manufacturing |
| 1208 6299 1 008 | Fall 2020 | Storrs | Distance Learning | Herd, Kelly Lee, Jieun |
008 | Reg | MoWe 9:30am‑10:45am |
No Room Required - Online No Room Required - Online |
4/4 | Honors Section: In person instruction is given by Professor STAFF; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1208 8315 1 009 | Fall 2020 | Storrs | Distance Learning | Bailey, Heidi | 009 | Reg | TuTh 2:00pm‑3:15pm |
No Room Required - Online | 46/43 | Meets with BADM 3750-009 |
| 1208 16064 1 011 | Fall 2020 | Storrs | Distance Learning | Bailey, Heidi | 011 | Reg | TuTh 3:30pm‑4:45pm |
No Room Required - Online | 35/35 | |
| 1208 8780 1 013 | Fall 2020 | Storrs | Distance Learning | Srinivasan, Narasimhan | 013 | Reg | TuTh 11:00am‑12:15pm |
No Room Required - Online | 45/43 | Combined with BADM 3750-013 |
| 1208 8782 1 015 | Fall 2020 | Storrs | Distance Learning | Srinivasan, Narasimhan | 015 | Reg | TuTh 9:30am‑10:45am |
No Room Required - Online | 45/43 | Combined with BADM 3750-001 |
| 1208 12163 1 H71 | Fall 2020 | Hartford | In Person | Ryan, William | H71 | Reg | We 6:30pm‑9:00pm |
HTB 219 | 29/30 | |
| 1208 16349 1 H72 | Fall 2020 | Hartford | Online | Kivenzor, Gregory | H72 | Reg | No Room Required - Online | 0/8 | ||
| 1208 16352 1 W31 | Fall 2020 | Waterbury | Online | Kivenzor, Gregory | W31 | Reg | No Room Required - Online | 0/8 | ||
| 1208 11651 1 Z81 | Fall 2020 | Stamford | Distance Learning | McEvoy, Kevin | Z81 | Reg | Th 7:00pm‑9:30pm |
35/35 | ||
| 1208 16353 1 Z82 | Fall 2020 | Stamford | Online | Kivenzor, Gregory | Z82 | Reg | 4/8 |