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3101. Introduction to Marketing Management
3.00 credits
Prerequisites: ACCT 2001; ECON 1200 or ECON 1201 and 1202; ENGL 1010, 1011, 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.
Grading Basis: Graded
An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. This course cannot be taken for credit after passing MKTG 3208, 3209, 3453, 3370, 3280, 3362, 3753, 3757 or BADM 3750.
Last Refreshed: 16-SEP-19 05.20.32.275623 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1198 2298 1 001 | Fall 2019 | Storrs | In Person | Herd, Kelly | 001 | Reg | MoWe 2:00pm‑3:15pm |
BUSN 227 | 33/33 | |
| 1198 16396 1 002 | Fall 2019 | Storrs | Hybrid/Blended | Herd, Kelly | 002 | Reg | MoWe 2:00pm‑3:15pm 12:00am‑12:00am |
BUSN 227 ONLINE |
8/7 | In person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1198 8743 1 003 | Fall 2019 | Storrs | In Person | Herd, Kelly | 003 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 227 | 32/32 | |
| 1198 16397 1 004 | Fall 2019 | Storrs | Hybrid/Blended | Herd, Kelly | 004 | Reg | MoWe 12:30pm‑1:45pm 12:00am‑12:00am |
BUSN 227 ONLINE |
8/7 | In person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1198 2299 1 005 | Fall 2019 | Storrs | In Person | Wang, Qizhou | 005 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 36/36 | Meets with BADM 3750-005 |
| 1198 2300 1 006 | Fall 2019 | Storrs | Hybrid/Blended | Herd, Kelly Wang, Qizhou |
006 | Reg | MoWe 11:00am‑12:15pm 12:00am‑12:00am |
BUSN 127 ONLINE |
6/7 | In person instruction is given by Professor Wang; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1198 5119 1 007 | Fall 2019 | Storrs | In Person | Lee, Jieun | 007 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 40/39 | Meets with BADM 3750-007. Open to Storrs Business Majors only: Accounting, Management, Health Care, Finance, Marketing, Real Estate, and Management Information Systems, Management for Engineering and Manufacturing |
| 1198 6884 1 008 | Fall 2019 | Storrs | Hybrid/Blended | Herd, Kelly Lee, Jieun |
008 | Reg | MoWe 9:30am‑10:45am 12:00am‑12:00am |
BUSN 127 ONLINE |
3/4 | Honors Section: In person instruction is given by Professor Lee; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1198 9578 1 009 | Fall 2019 | Storrs | In Person | Nandi, Sampoorna | 009 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 36/36 | Meets with BADM 3750-009 |
| 1198 10314 1 013 | Fall 2019 | Storrs | In Person | Bailey, Heidi | 013 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 43/43 | Combined with BADM 3750-013 |
| 1198 10316 1 015 | Fall 2019 | Storrs | In Person | Bailey, Heidi | 015 | Reg | TuTh 9:30am‑10:45am |
BUSN 127 | 43/43 | Combined with BADM 3750-001 |
| 1198 11654 1 H71 | Fall 2019 | Hartford | In Person | Bailey, Heidi | H71 | Reg | Tu 4:00pm‑6:30pm |
HTB 317 | 35/36 | |
| 1198 12459 1 Z81 | Fall 2019 | Stamford | In Person | McEvoy, Kevin | Z81 | Reg | Th 7:00pm‑9:30pm |
DWTN 134 | 38/30 | |
| 1203 3297 1 001 | Spring 2020 | Storrs | In Person | Huang, Lu | 001 | Reg | MoWe 11:00am‑12:15pm |
BUSN 127 | 0/38 | |
| 1203 6617 1 002 | Spring 2020 | Storrs | Hybrid/Blended | Herd, Kelly Huang, Lu |
002 | Reg | MoWe 11:00am‑12:15pm 12:00am‑12:00am |
No Room Required - Online | 0/9 | Honors Section: In person instruction is given by Professor Lu Huangv; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1203 3298 1 003 | Spring 2020 | Storrs | In Person | 003 | Reg | MoWe 12:30pm‑1:45pm |
BUSN 227 | 0/36 | ||
| 1203 3299 1 005 | Spring 2020 | Storrs | In Person | Huang, Lu | 005 | Reg | MoWe 9:30am‑10:45am |
BUSN 127 | 0/38 | |
| 1203 3300 1 006 | Spring 2020 | Storrs | Hybrid/Blended | Herd, Kelly | 006 | Reg | MoWe 9:30am‑10:45am 12:00am‑12:00am |
No Room Required - Online | 0/9 | Honors Section: In person instruction is given by Professor Lu Huang; Honors assignment are online and graded by Marketing Department Honors coordinator Kelly Herd. |
| 1203 7436 1 007 | Spring 2020 | Storrs | In Person | Zheng, Hualu | 007 | Reg | TuTh 11:00am‑12:15pm |
BUSN 127 | 0/38 | Combined with BADM 3750-007 |
| 1203 10979 1 009 | Spring 2020 | Storrs | In Person | Lee, Jieun | 009 | Reg | TuTh 12:30pm‑1:45pm |
BUSN 127 | 0/38 | |
| 1203 15431 1 010 | Spring 2020 | Storrs | Hybrid/Blended | Herd, Kelly Lee, Jieun |
010 | Reg | TuTh 12:30pm‑1:45pm |
No Room Required - Online | 0/9 | Honors Section: In person instruction is given by Professor Jieun Lee; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1203 10980 1 011 | Spring 2020 | Storrs | In Person | 011 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 127 | 0/38 | Combined with BADM 3750-011 | |
| 1203 10981 1 013 | Spring 2020 | Storrs | In Person | Park, Hee | 013 | Reg | MoWe 3:30pm‑4:45pm |
BUSN 127 | 0/38 | Combined BADM 3750-013 |
| 1203 11282 1 015 | Spring 2020 | Storrs | In Person | 015 | Reg | TuTh 3:30pm‑4:45pm |
BUSN 127 | 0/38 | Combined with BADM 3750-015 | |
| 1203 14867 1 Z81 | Spring 2020 | Stamford | In Person | McEvoy, Kevin | Z81 | Reg | We 3:35pm‑6:05pm |
0/30 | Meets with BADM 3750 Z81 |