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3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 27-FEB-24 05.20.21.437592 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs In Person Pancras, Joseph 001 Reg MoWe 11:00am‑12:15pm
BUSN 127 39/41
Spring 2024 Storrs In Person Pancras, Joseph 002 Reg MoWe 11:00am‑12:15pm
BUSN 127 3/5
Spring 2024 Storrs Online Asynchronous Kan, Christina
Pancras, Joseph
002D Reg No Room Required - Online 3/5
Spring 2024 Storrs In Person Ryan, William 003 Reg TuTh 9:30am‑10:45am
BUSN 122 33/44
Spring 2024 Storrs In Person Pancras, Joseph 005 Reg MoWe 9:30am‑10:45am
BUSN 127 28/41
Spring 2024 Storrs In Person Pancras, Joseph 006 Reg MoWe 9:30am‑10:45am
BUSN 127 4/5
Spring 2024 Storrs Online Asynchronous Kan, Christina
Pancras, Joseph
006D Reg No Room Required - Online 4/5
Spring 2024 Storrs In Person Sieow, Justin 007 Reg TuTh 11:00am‑12:15pm
BUSN 127 41/45
Spring 2024 Storrs In Person Kan, Christina 009 Reg TuTh 12:30pm‑1:45pm
BUSN 211 38/38
Spring 2024 Storrs In Person Kan, Christina 010 Reg TuTh 12:30pm‑1:45pm
BUSN 211 6/7
Spring 2024 Storrs Online Asynchronous Kan, Christina 010D Reg No Room Required - Online 6/7
Spring 2024 Storrs In Person Kan, Christina 011 Reg TuTh 2:00pm‑3:15pm
BUSN 211 45/45
Spring 2024 Storrs In Person Kan, Christina 013 Reg TuTh 3:30pm‑4:45pm
BUSN 211 37/38
Spring 2024 Storrs In Person Kan, Christina 014 Reg TuTh 3:30pm‑4:45pm
BUSN 211 5/7
Spring 2024 Storrs Online Asynchronous Kan, Christina 014D Reg No Room Required - Online 5/7
Spring 2024 Waterbury Online Synchronous Srinivasan, Narasimhan 331 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 15/16
Spring 2024 Waterbury Online Synchronous Srinivasan, Narasimhan 332 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 2/2
Spring 2024 Waterbury Online Asynchronous Kan, Christina
Srinivasan, Narasimhan
332D Reg No Room Required - Online 2/2
Spring 2024 Hartford Online Synchronous Srinivasan, Narasimhan 701 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 22/24
Spring 2024 Hartford Online Synchronous Srinivasan, Narasimhan 702 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 1/2
Spring 2024 Hartford Online Asynchronous Kan, Christina
Srinivasan, Narasimhan
702D Reg No Room Required - Online 1/2
Spring 2024 Stamford In Person Harris, Wynd 881 Reg We 3:35pm‑6:05pm
DWTN 132 32/33
Spring 2024 Stamford In Person Harris, Wynd 882 Reg We 3:35pm‑6:05pm
DWTN 132 0/1
Spring 2024 Stamford Online Asynchronous Kan, Christina
Harris, Wynd
882D Reg No Room Required - Online 0/1
Fall 2024 Storrs In Person Herd, Kelly 001 Reg MoWe 11:00am‑12:15pm
BUSN 127 0/7
Fall 2024 Storrs Online Asynchronous Herd, Kelly 001D Reg No Room Required - Online 0/7
Fall 2024 Storrs In Person Herd, Kelly 002 Reg MoWe 11:00am‑12:15pm
BUSN 127 0/38
Fall 2024 Storrs In Person Schnabel, Lukas 003 Reg MoWe 2:00pm‑3:15pm
BUSN 127 0/48
Fall 2024 Storrs In Person Herd, Kelly 007 Reg MoWe 12:30pm‑1:45pm
BUSN 211 0/38
Fall 2024 Storrs In Person Herd, Kelly 008 Reg MoWe 12:30pm‑1:45pm
BUSN 211 0/7
Fall 2024 Storrs Online Asynchronous Herd, Kelly 008D Reg No Room Required - Online 0/7
Fall 2024 Storrs In Person Li, Siying 009 Reg TuTh 2:00pm‑3:15pm
BUSN 127 0/48
Fall 2024 Storrs In Person Ryan, William 011 Reg TuTh 3:30pm‑4:45pm
BUSN 106 0/48
Fall 2024 Storrs In Person Bailey, Heidi 013 Reg TuTh 11:00am‑12:15pm
BUSN 127 0/38
Fall 2024 Storrs In Person Bailey, Heidi 014 Reg TuTh 11:00am‑12:15pm
BUSN 127 0/7
Fall 2024 Storrs Online Asynchronous Bailey, Heidi
Herd, Kelly
014D Reg No Room Required - Online 0/7
Fall 2024 Storrs In Person Pancras, Joseph 015 Reg TuTh 9:30am‑10:45am
BUSN 127 0/38
Fall 2024 Storrs In Person Pancras, Joseph 016 Reg TuTh 9:30am‑10:45am
BUSN 127 0/7
Fall 2024 Storrs Online Asynchronous Herd, Kelly
Pancras, Joseph
016D Reg No Room Required - Online 0/7
Fall 2024 Hartford In Person Bailey, Heidi 701 Reg We 6:45pm‑9:15pm
0/30
Fall 2024 Hartford In Person Bailey, Heidi 702 Reg We 6:45pm‑9:15pm
0/2
Fall 2024 Hartford Online Asynchronous Herd, Kelly
Bailey, Heidi
702D Reg No Room Required - Online 0/2
Fall 2024 Stamford In Person Harris, Wynd 801 Reg We 3:35pm‑6:05pm
0/32
Fall 2024 Stamford In Person Harris, Wynd 802 Reg We 3:35pm‑6:05pm
0/2
Fall 2024 Stamford Online Asynchronous Herd, Kelly
Harris, Wynd
802D Reg No Room Required - Online 0/2