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3101. Introduction to Marketing Management

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.

Grading Basis: Graded

An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. This course cannot be taken for credit after passing MKTG 3208, 3209, 3453, 3370, 3280, 3362, 3753, 3757 or BADM 3750.


Last Refreshed: 18-JUN-21 05.20.21.076640 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Herd, Kelly 001 Reg MoWe 11:00am‑12:15pm
BUSN 127 36/36
Fall 2021 Storrs Hybrid/Blended Herd, Kelly 002 Reg MoWe 11:00am‑12:15pm
12:00am‑12:00am
BUSN 127
No Room Required - Online
5/7 In Person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2021 Storrs In Person Sieow, Justin 003 Reg MoWe 12:30pm‑1:45pm
BUSN 227 33/33
Fall 2021 Storrs Hybrid/Blended Herd, Kelly
Sieow, Justin
004 Reg MoWe 12:30pm‑1:45pm
12:00am‑12:00am
BUSN 227
No Room Required - Online
6/7 In Person instruction is given by Professor Sieow; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2021 Storrs Distance Learning Harris, Wynd 005 Reg We 6:30pm‑9:15pm
No Room Required - Online 35/36
Fall 2021 Storrs In Person Herd, Kelly 007 Reg MoWe 9:30am‑10:45am
BUSN 127 36/36
Fall 2021 Storrs Hybrid/Blended Herd, Kelly 008 Reg MoWe 9:30am‑10:45am
12:00am‑12:00am
BUSN 127
No Room Required - Online
6/7 In Person instruction is given by Professor Herd; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2021 Storrs In Person Chakraborty, Debojyoti 009 Reg TuTh 2:00pm‑3:15pm
BUSN 127 33/33
Fall 2021 Storrs Hybrid/Blended Herd, Kelly
Chakraborty, Debojyoti
010 Reg TuTh 2:00pm‑3:15pm
BUSN 127 5/7 In Person instruction is given by Professor Chakraborty; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2021 Storrs In Person Topchy, Mariya 011 Reg TuTh 12:30pm‑1:45pm
BUSN 127 33/33
Fall 2021 Storrs In Person Srinivasan, Narasimhan 013 Reg TuTh 11:00am‑12:15pm
BUSN 127 44/43
Fall 2021 Storrs In Person Srinivasan, Narasimhan 015 Reg TuTh 9:30am‑10:45am
BUSN 127 43/43
Fall 2021 Hartford In Person Ryan, William H90 Reg We 6:45pm‑9:15pm
HTB 227 21/25
Fall 2021 Hartford Hybrid/Blended Herd, Kelly
Ryan, William
H91 Reg We 6:45pm‑9:15pm
HTB 508 0/2 "Honors" In Person instructor is given by Professor William Ryan: Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.
Fall 2021 Stamford In Person McEvoy, Kevin Z81 Reg Th 7:00pm‑9:30pm
28/28
Fall 2021 Stamford Hybrid/Blended Herd, Kelly
McEvoy, Kevin
Z82 Reg Th 7:00pm‑9:30pm
No Room Required - Online 3/2 In-person instruction is given by Professor Kevin McEvoy; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd.