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Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

3101. Introduction to Marketing Management

3.00 credits

Prerequisites: ACCT 2001; ECON 1200 or ECON 1201 and 1202; ENGL 1010, 1011, 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.

Grading Basis: Graded

An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. This course cannot be taken for credit after passing MKTG 3208, 3209, 3453, 3370, 3280, 3362, 3753, 3757 or BADM 3750.

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3208. Consumer Behavior

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open for credit to students who have passed MKTG 3209 or 3362.

Grading Basis: Graded

The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.

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3260. Marketing Research

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Cannot be taken for credit after passing MKTG 3362.

Grading Basis: Graded

Covers strategies and techniques for obtaining and using market information from consumer and business-to-business markets. Emphasis on: translating managerial problems into research questions, designing research, selecting alternate research methods, and analyzing and interpreting market research data. Students gain hands on, computer based experience in analyzing market data.

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3362. Marketing Planning and Strategy

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.

Grading Basis: Graded

Provides students with a systems approach to strategic market analysis and planning, particularly related to product design, branding, customer management, pricing, promotion, and distribution decisions in the context of a competitive global market. Students will learn the components of and develop a marketing plan.

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3370. Global Marketing Strategy

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are currently enrolled in BADM 3370.

Grading Basis: Graded

A study of the marketing concepts and analytical processes used in the development of programs in international markets. Emphasizes comparative differences in markets, marketing functions, and political considerations. It includes the application of a systems approach to the evaluation of opportunity and to the solution of major global marketing problems. Emphasis is placed on the analysis and synthesis of marketing programs to determine the appropriate marketing mix for various international business enterprises.

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3452. Professional Selling

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Cannot be taken after passing MKTG 3453. Not open to student who have passed or are currently enrolled in BADM 3452.

Grading Basis: Graded

Focuses on the tactical and strategic aspects of the professional selling process with particular emphasis upon managing the complex sale. Topics include account entry strategies, effective investigative techniques, objection prevention, the client decision process, negotiation skills, and account development strategies and the use of technology to manage a portfolio of sales opportunities. Learning tools will include: particpant interaction, role plays, work groups, and case studies.

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3454. Sales Management and Leadership

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are currently enrolled in BADM 3454.

Grading Basis: Graded

Provides students with concepts and skills to understand and engage in sales force management, and to develop strong sales leadership abilities. Topics include strategic development of a sales force, sales teams, tactical development skills, and the integration with the rest of the organization to fulfill customer needs. Learning tools will include: participant interaction, role plays, work groups, and case studies.

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3625. Integrated Marketing Communications in the Digital Age

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking COMM 4800 or BADM 3625.

Grading Basis: Graded

Provides students an understanding of the design, coordination, integration, and management of marketing communications. Students develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace.

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3661. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are taking BADM 3661.

Grading Basis: Graded

Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail forecasting, direct marketing effectiveness, analytics for web and social media engagement, and search. Students gain hands on computer-based experience in analyzing data.

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3665. Digital Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status. Not open to students who have passed or are currently enrolled in BADM 3665.

Grading Basis: Graded

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives.

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3753. Entrepreneurial Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.Not open to students who have passed or are currently enrolled in BADM 3753.

Grading Basis: Graded

Focuses on the key marketing concepts and practices relevant to entrepreneurial ventures when introducing new products and services. It focuses on the assessment of market potential, marketing strategies and decisions in the context of limited resources and conditions of risk and market uncertainty, and the role of marketing in the commercialization process. Attention is given to product, pricing, promotion, and distribution decisions, and customer relationship management to co-create value with the customer.

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3757. Strategic Brand Management

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are currently enrolled in BADM 3753.

Grading Basis: Graded

Provides students an understanding of customer behavior in relation to marketing strategies in building, leveraging, and enhancing brand equity and formulating strategic brand decisions, such as positioning and designing brands, building and leveraging brand community, measuring brand assets and brand performance, managing global brands, providing brand stewardship, and managing brand extensions. The course provides concepts and perspectives relevant for any market offering (public/private, profit/nonprofit, commercial/noncommercial). Students will conduct a brand assessment project - a brand equity audit or brand marketing plan.

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4891. Professional Practice in Marketing

1.00 - 3.00 credits | May be repeated for credit.

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status; completion of freshman - sophomore level School of Business requirements.

Grading Basis: Satisfactory/Unsatisfactory

Provides students with an opportunity for supervised field work in relevant major areas within the Department. Students will work with one or more professionals in the field of marketing. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report submitted by the student. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory). Consent of instructor and Department Head required.

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4892. Practicum in Professional Sales

3.00 credits

Prerequisites: MKTG 3101 and consent of instructor; open only to Business students of junior or higher status.

Grading Basis: Satisfactory/Unsatisfactory

Provides students with an opportunity for supervised field work in professional sales. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report submitted by the student. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).

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4893. Foreign Study

1.00 - 6.00 credits | May be repeated for a total of 6 credits.

Prerequisites: MKTG 3101; open to juniors or higher; consent of department head required prior to student's departure.

Grading Basis: Graded

Special topics taken in a foreign study program. Consent of Department Head required, prior to student's departure.

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4895. Special Topics

1.00 - 6.00 credits | May be repeated for credit.

Prerequisites: Prerequisites and recommended preparation vary by section; open only to business majors of junior or higher status.

Grading Basis: Graded

With a change in content, may be repeated for credit. Classroom course in special topics as announced in advance for each semester.

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4899. Independent Study

1.00 - 6.00 credits | May be repeated for credit.

Prerequisites: Open only to business majors of junior or higher status.

Grading Basis: Graded

Individual study of special topics as mutually arranged between student and instructor.

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4996. Independent Honors Research

3.00 credits

Prerequisites: MKTG 3260; open to juniors or higher; open only to Marketing Department Honors Students with consent of the instructor.

Grading Basis: Honors Credit

Students are expected to develop their own plan for a research project, conduct the research, and write-up this research, consulting periodically with a faculty member.

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4997W. Senior Thesis in Marketing

3.00 credits

Prerequisites: Prerequisite: ENGL 1010 or 1011 or 2011; MKTG 3208, 3260; open only to Marketing Department Honor Students with consent of thesis advisor and the Marketing Department honors advisor; open to juniors or higher.

Grading Basis: Honors Credit

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