Undergraduate Course Directory

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Courses by Subject Area

Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

2237. Personal Brand Management

Also offered as: BADM 2237

3.00 credits

Prerequisites: Open only to business majors.

Grading Basis: Graded

Introduction to building, leveraging, and managing a personal brand; concepts and perspectives relevant to any student looking to build a personal brand and business. Consideration of various media to engage with target customers and businesses and how to choose among alternative media platforms and messages. Students will analyze their individual strengths, weaknesses, opportunities, and threats; learn how to position and design a personal brand; learn how to measure personal brand assets and performance over time; and create a personal brand portfolio and a plan for marketing themselves within their chosen industry.

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3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.

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3208. Consumer Behavior

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to Business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.

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3252. Corporate Social Responsibility and Accountability

Also offered as: BADM 3252, BLAW 3252, HRTS 3252

3.00 credits

Prerequisites: Open only to business students of junior or higher status. Not open to students who have passed or are taking HRTS 3252.

Grading Basis: Graded

This course provides an introduction to the human rights implications of multinational enterprises’ global operations. Students learn how to assess corporate social impact through a human rights framework, consider the challenges of regulating the human rights impacts of global business, analyze international policy responses, and evaluate the effectiveness of different approaches to enforcing human rights standards for corporations.

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3253. Sustainability, Markets, and Society

Also offered as: BADM 3253, BLAW 3253

3.00 credits

Prerequisites: Open only to business majors of junior or higher status.

Grading Basis: Graded

This course examines sustainability in the context of the natural and social ecosystems in which business operates. Students learn how the environmental and related social impacts of business are affected by the interactions of firms with laws, institutions, markets, and society. Students assess firm sustainability policies and practices and examine innovations undertaken by different business functions and industries. Students practice developing ethically-aware policies to achieve sustainability and resilience and to generate positive environmental and social outcomes.

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3254. Business Solutions for Societal Challenges

Also offered as: BADM 3254, BLAW 3254, HRTS 3254

3.00 credits

Prerequisites: Open only to Business students of junior or higher status. Not open to students who have passed or are taking HRTS 3254.

Grading Basis: Graded

This course provides an introduction to market-based solutions to social and human rights challenges. Students learn how to identify societal challenges from a human rights perspective and business’s role in addressing these challenges. Students will assess the modalities that businesses can adopt to generate positive social impact and will critically analyze business responses to societal challenges.

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3260. Marketing Research

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to obtaining and using data to gain marketing insights. Students learn to translate managerial problems into research questions and identify and apply appropriate methods to collect and analyze data. Students gain hands-on computer-based experience analyzing marketing data, interpreting analyses, and communicating findings to aid managerial decision making.

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3370. Global Marketing Strategy

Also offered as: BADM 3370

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course focuses on developing sound marketing strategies in the global marketplace. Students learn to uncover and assess global market opportunities; analyze challenges and solutions posed by cultural, economic, and political differences; and develop effective international marketing strategies considering legal, ethical, and social sustainability issues. Students gain experience conducting research on global markets and applying their knowledge in complex business settings.

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3452. Professional Selling

Also offered as: BADM 3452

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.

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3454. Sales Management and Leadership

Also offered as: BADM 3454

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to sales force management. Students learn to effectively work within, manage, and ultimately lead in a dynamic sales force environment from the perspectives of sales operations, sales management, sales strategy, and sales leadership. Students gain experience in executing practical selling and engagement techniques in a professional selling situation.

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3625. Integrated Marketing Communications in the Digital Age

Also offered as: BADM 3625

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the design, coordination, integration, and management of marketing communications in the digital age. Students learn how advertising aligns with companies' strategic goals and to develop and evaluate media strategies. Students gain experience critiquing and developing key aspects of integrated marketing communications campaigns using traditional, social, and mobile media.

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3661. Marketing and Digital Analytics

Also offered as: BADM 3661

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.

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3665. Digital Marketing

Also offered as: BADM 3665

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.

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3753. Entrepreneurial Marketing

Also offered as: BADM 3753

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the role of marketing in introducing new products and services. Students learn to assess market potential, develop marketing strategies, and make decisions with limited resources and under market uncertainty.

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3757. Strategic Brand Management

Also offered as: BADM 3757

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.

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4362. Marketing Planning and Strategy

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.

Grading Basis: Graded

This capstone course provides an advanced understanding of strategic market planning. Drawing on knowledge from MKTG 3101/BADM 3750, MKTG 3208, and MKTG 3260, students learn to identify, evaluate, and propose actionable solutions to complex marketing problems and develop comprehensive marketing strategies in novel and unstructured contexts. Formerly offered as MKTG 3362.

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4881. Internship in Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; completion of First-Year - Sophomore level School of Business requirements and consent of instructor and Department Head; open only to Business majors of junior or higher status.

Grading Basis: Satisfactory/Unsatisfactory

Provides students with an opportunity for a supervised internship in relevant major areas within the Department. Students will work with one or more professionals in the field of marketing. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report submitted by the student. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory). Consent of instructor and Department Head required.

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4882. Practicum in Professional Sales

Also offered as: BADM 4882

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750 and consent of instructor; open only to Business students of junior or higher status.

Grading Basis: Satisfactory/Unsatisfactory

Course credit for a professional sales internship. Students are responsible for obtaining an internship with a host company in the field of professional sales. Student performance will be evaluated based on an appraisal by the host company and a detailed written report submitted by the student. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).

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4893. Foreign Study

1.00 - 6.00 credits | May be repeated for a total of 6 credits.

Prerequisites: MKTG 3101; open to juniors or higher; consent of department head required prior to student's departure.

Grading Basis: Graded

Special topics taken in a foreign study program. Consent of Department Head required, prior to student's departure.

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4895. Special Topics

1.00 - 6.00 credits | May be repeated for credit.

Prerequisites: Prerequisites and recommended preparation vary by section; open only to business majors of junior or higher status.

Grading Basis: Graded

Classroom course in special topics as announced in advance for each semester.

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4899. Independent Study

1.00 - 6.00 credits | May be repeated for credit.

Prerequisites: Open only to business majors of junior or higher status.

Grading Basis: Graded

Individual study of special topics as mutually arranged between student and instructor.

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4996. Independent Honors Research

3.00 credits

Prerequisites: MKTG 3260; open to juniors or higher; open only to Marketing Department Honors Students with consent of the instructor.

Grading Basis: Honors Credit

Students are expected to develop their own plan for a research project, conduct the research, and write-up this research, consulting periodically with a faculty member.

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4997W. Senior Thesis in Marketing

3.00 credits

Prerequisites: ENGL 1007 or 1010 or 1011 or 2011; MKTG 3208, 3260; open only to Marketing Department Honor Students with consent of thesis advisor and the Marketing Department honors advisor; open to juniors or higher.

Grading Basis: Honors Credit

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