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Prerequisites: Open only to business majors of junior or higher status. Not open to students who have passed or are taking BADM 3234. It is highly recommended that students take MGMT 3101 or BADM 3740 and ACCT 2101 or BADM 2710 prior to MGMT 3234.
Grading Basis: Graded
A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground.
Last Refreshed: 20-SEP-19 05.20.20.002631 AM
|1198 8882 1 001||Fall 2019||Storrs||In Person||Dino, Richard||001||Reg||Mo 2:00pm‑5:00pm
|1198 7663 1 002||Fall 2019||Storrs||In Person||Dino, Richard||002||Reg||Mo 6:00pm‑9:00pm
|1203 14393 1 H90||Spring 2020||Hartford||Online||Rodrigues, Jenna||H90||Reg||0/15|