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3234. Opportunity Generation, Assessment, and Promotion

3.00 credits

Prerequisites: Open only to business majors of junior or higher status. Not open to students who have passed or are taking BADM 3234. It is highly recommended that students take MGMT 3101 or BADM 3740 and ACCT 2101 or BADM 2710 prior to MGMT 3234.

Grading Basis: Graded

A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground.


Last Refreshed: 20-SEP-19 05.20.20.002631 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Dino, Richard 001 Reg Mo 2:00pm‑5:00pm
BUSN 211 35/40
Fall 2019 Storrs In Person Dino, Richard 002 Reg Mo 6:00pm‑9:00pm
BUSN 211 24/40
Spring 2020 Hartford Online Rodrigues, Jenna H90 Reg 0/15