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3234. Opportunity Generation, Assessment, and Promotion

Also offered as: BADM 3234

3.00 credits

Prerequisites: Open only to business majors of junior or higher status. It is highly recommended that students take MENT 3101 or BADM 3740, and ACCT or BADM 2101 prior to MENT 3234.

Grading Basis: Graded

A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground. Formerly offered as MGMT 3234.


Last Refreshed: 26-FEB-24 05.20.17.493673 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs Hybrid Noble, David 001 Reg Tu 3:30pm‑4:45pm
BUSN 106 24/40
Fall 2024 Storrs Hybrid Noble, David 001 Reg Tu 2:00pm‑3:15pm
BUSN 106 0/40