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3234. Opportunity Generation, Assessment, and Promotion

3.00 credits

Prerequisites: Open only to business majors of junior or higher status. Not open to students who have passed or are taking BADM 3234. It is highly recommended that students take MENT 3101 or BADM 3740 and ACCT 2101 or BADM 2710 prior to MENT 3234.

Grading Basis: Graded

A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground. Formerly offered as MGMT 3234.

Last Refreshed: 05-OCT-22 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Noble, David 001 Reg Mo 5:00pm‑8:00pm
BUSN 127 27/40