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3730. Digital Consumer Behavior

3.00 credits

Prerequisites: DMD 2700; DMD 2710. Recommended preparation: STAT 1000Q or higher.

Grading Basis: Graded

Explores and analyzes the changes in consumer decision-making and behavior in today's digital world.

Last Refreshed: 20-SEP-19 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Lawry, Charles 001 Reg TuTh 3:30pm‑4:45pm
BISH 136 0/18 Students are responsible for purchasing the latest version of Adobe?s Creative Cloud for education apps and installing it on their personal computer