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Prerequisites: DMD 2700; 1000 level statistics course is recommended. Open to Digital Media and Design majors and minors, others by instructor consent.
Grading Basis: Graded
Provides a working knowledge of the array of metrics and analytics needed to understand the digital consumer and measure the effectiveness of digital media marketing.
Last Refreshed: 13-SEP-19 05.20.30.878200 AM
|1198 7709 1 001||Fall 2019||Storrs||In Person||Murphy, John||001||Reg||MoWe 12:20pm‑1:35pm
||BISH 146||18/20||Combined with DMD 5720-001 Software requirement: This course requires one or more of the Adobe Creative Cloud software programs. Students are responsible for purchasing the latest version of Adobe?s Creative Cloud for education apps and installing it on their personal computer.|
|1203 15151 1 Z81||Spring 2020||Stamford||In Person||Dwire, Philip||Z81||Reg||MoWe 3:35pm‑4:50pm