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3720. Digital Media Analytics

3.00 credits

Prerequisites: DMD 2700; open to Digital Media and Design majors only, others with instructor consent. Recommended preparation: DMD 2710, 3730 and 1000-level STAT course.

Grading Basis: Graded

Provides a working knowledge of the array of metrics and analytics needed to understand the digital consumer and measure the effectiveness of digital media marketing.

Last Refreshed: 14-JAN-22 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Murphy, John 001 Reg MoWe 12:20pm‑1:35pm