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3720. Digital Media Analytics
3.00 credits
Prerequisites: DMD 2700; open to Digital Media and Design majors only, others with instructor consent. Recommended preparation: DMD 2710, 3730 and 1000-level STAT course.
Grading Basis: Graded
Provides a working knowledge of the array of metrics and analytics needed to understand the digital consumer and measure the effectiveness of digital media marketing.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
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| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1248 8832 1 001 | Fall 2024 | Storrs | In Person | Guo, Miao | 001 | Reg | TuTh 9:30am‑10:45am |
ARTB 228 | 13/24 |