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3720. Digital Media Analytics

3.00 credits

Prerequisites: DMD 2700; 1000 level statistics course is recommended. Open to Digital Media and Design majors and minors, others by instructor consent.

Grading Basis: Graded

Provides a working knowledge of the array of metrics and analytics needed to understand the digital consumer and measure the effectiveness of digital media marketing.


Last Refreshed: 13-SEP-19 05.20.30.878200 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Murphy, John 001 Reg MoWe 12:20pm‑1:35pm
BISH 146 18/20 Combined with DMD 5720-001 Software requirement: This course requires one or more of the Adobe Creative Cloud software programs. Students are responsible for purchasing the latest version of Adobe?s Creative Cloud for education apps and installing it on their personal computer.
Spring 2020 Stamford In Person Dwire, Philip Z81 Reg MoWe 3:35pm‑4:50pm
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