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4130. Marketing Communication

3.00 credits

Prerequisites: COMM 3000; COMM 3100. Recommended preparation: COMM 1300

Grading Basis: Graded

Principles, strategies, and theories of communication in product and brand marketing contexts.

Last Refreshed: 23-OCT-19 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Hamilton, Mark 001 Reg TuTh 11:00am‑12:15pm