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4120. Communication Campaigns and Applied Research

3.00 credits

Prerequisites: COMM 3000 or STAT 1000 or STAT 1100; open to juniors or higher. Recommended Preparation: COMM 1300, 3100 and 3300.

Grading Basis: Graded

Application of media, persuasion, and social change theories to the design of communication campaigns, including focus groups, interviews and other background research. Students will work with community organizations.

Last Refreshed: 13-SEP-19 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2020 Storrs In Person Snyder, Leslie 001 Reg TuTh 11:00am‑12:15pm