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3520. Communication Processes in Advertising

3.00 credits

Prerequisites: COMM 2500 or 2600.

Grading Basis: Graded

Covers communication theory relevant to advertising, with specific application to the creative elements of art and copy. Students will create multimedia to support an advertising campaign. Formerly offered as COMM 4800.

Last Refreshed: 05-AUG-22 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Kalnova, Svetlana 001 Reg TuTh 9:30am‑10:45am
WSRH 112 32/40