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Prerequisites: COMM 2500 or 2600.
Grading Basis: Graded
Covers communication theory relevant to advertising, with specific application to the creative elements of art and copy. Students will create multimedia to support an advertising campaign. Formerly offered as COMM 4800.
Last Refreshed: 05-AUG-22 05.20.07.023955 AM
|1228 2584 1 001||Fall 2022||Storrs||In Person||Kalnova, Svetlana||001||Reg||TuTh 9:30am‑10:45am