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2238. Legal Aspects of Personal Brand Management
Also offered as: BADM 2238
3.00 credits
Prerequisites: Open only to business majors.
Grading Basis: Graded
Legal issues related to personal brand management. The role of contract law, data privacy and integrity, trademark and intellectual property law, rights of publicity, ethical issues, the principal-agent relationship, and related topics. Experience in identifying and critically assessing legal challenges that arise from personal brand management and understanding how to reach concrete solutions to legal problems. BADM 2238.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1243 10865 1 001 | Spring 2024 | Storrs | In Person | Park, Sean Weisman, Adam |
001 | Reg | Tu 5:00pm‑7:45pm |
MCHU 201 | 5/20 |