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3757. Strategic Brand Management

Also offered as: MKTG 3757

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.


Last Refreshed: 23-SEP-22 05.20.23.291937 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs Distance Learning Harris, Wynd 001 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 1/1
Fall 2022 Hartford Distance Learning Harris, Wynd H71 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 1/1
Fall 2022 Waterbury Distance Learning Harris, Wynd W31 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 0/1
Fall 2022 Stamford Distance Learning Harris, Wynd Z81 Reg Mo 3:35pm‑6:05pm
No Room Required - Online 0/1