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3757. Strategic Brand Management
Also offered as: MKTG 3757
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
Last Refreshed: 29-MAR-24 05.20.11.748914 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1243 10854 1 001 | Spring 2024 | Storrs | Online Synchronous | Harris, Wynd | 001 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 1/1 | |
1243 12193 1 331 | Spring 2024 | Waterbury | Online Synchronous | Harris, Wynd | 331 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 1/1 | |
1243 12626 1 701 | Spring 2024 | Hartford | Online Synchronous | Harris, Wynd | 701 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 1/1 | |
1243 13064 1 881 | Spring 2024 | Stamford | Online Synchronous | Harris, Wynd | 881 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 1/1 | |
1248 8979 1 001 | Fall 2024 | Storrs | In Person | Mitra, Debanjan | 001 | Reg | MoWe 2:00pm‑3:15pm |
BUSN 203 | 2/10 | |
1248 8980 1 301 | Fall 2024 | Waterbury | Online Synchronous | Harris, Wynd | 301 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 0/2 | |
1248 8981 1 701 | Fall 2024 | Hartford | Online Synchronous | Harris, Wynd | 701 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 1/4 | |
1248 8982 1 801 | Fall 2024 | Stamford | Online Synchronous | Harris, Wynd | 801 | Reg | Mo 3:35pm‑6:05pm |
No Room Required - Online | 0/4 |