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3750. Introduction to Marketing Management

3.00 credits

Prerequisites: C or better in ACCT 2001; ECON 1200, or 1201 and 1202; ENGL 1007/1010/1011/2011; MATH 1070 and 1071, or 1131 and 1070/1132, or 1125, 1126 and 1132/1070; STAT 1000Q or 1100Q; open to non-Business juniors or higher. Not open for credit to students who have passed MKTG 3101. May not be taken out of sequence after passing BADM 3625, 3753, or 3757.

Grading Basis: Graded

An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, and distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. May substitute for MKTG 3101 for business majors.


Last Refreshed: 08-DEC-21 05.20.06.507514 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Herd, Kelly 001 Reg MoWe 11:00am‑12:15pm
BUSN 127 1/1
Fall 2021 Storrs Distance Learning Harris, Wynd 005 Reg We 6:30pm‑9:15pm
No Room Required - Online 8/8
Fall 2021 Storrs In Person Herd, Kelly 007 Reg MoWe 9:30am‑10:45am
BUSN 127 2/2
Fall 2021 Storrs In Person Topchy, Mariya 011 Reg TuTh 12:30pm‑1:45pm
BUSN 127 6/7
Fall 2021 Storrs In Person Srinivasan, Narasimhan 013 Reg TuTh 11:00am‑12:15pm
BUSN 127 2/5
Fall 2021 Storrs In Person Srinivasan, Narasimhan 015 Reg TuTh 9:30am‑10:45am
BUSN 127 5/5
Fall 2021 Hartford In Person Ryan, William H90 Reg We 6:45pm‑9:15pm
HTB 227 7/6 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2021 Stamford In Person Harris, Wynd Z81 Reg Th 7:00pm‑9:30pm
DWTN 131 3/3 For non-business majors only. Business students should sign up for MKTG 3101. Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2022 Storrs Distance Learning Kan, Christina 001 Reg MoWe 11:00am‑12:15pm
No Room Required - Online 3/4
Spring 2022 Storrs In Person Ferguson, Kristen 003 Reg MoWe 12:30pm‑1:45pm
BUSN 127 6/6
Spring 2022 Storrs Distance Learning Kan, Christina 005 Reg MoWe 9:30am‑10:45am
No Room Required - Online 2/4
Spring 2022 Storrs In Person Srinivasan, Narasimhan 007 Reg TuTh 11:00am‑12:15pm
BUSN 127 2/7
Spring 2022 Storrs In Person Lee, Ji 011 Reg TuTh 2:00pm‑3:15pm
BUSN 127 6/7
Spring 2022 Storrs Distance Learning Kan, Christina 013 Reg MoWe 2:00pm‑3:15pm
No Room Required - Online 3/4
Spring 2022 Storrs Online Srinivasan, Narasimhan 015 Reg No Room Required - Online 0/7 To request a P#, complete the online permission request form: https://undergrad.business.uconn.edu/advising/forms/
Spring 2022 Hartford In Person Ryan, William H90 Reg We 6:00pm‑8:45pm
HTB 212 2/5 Combined Sections - Meets with MKTG 3101-H90. Class Note: Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2022 Waterbury Online Srinivasan, Narasimhan W31 Reg No Room Required - Online 3/5 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2022 Stamford In Person Harris, Wynd Z81 Reg We 3:35pm‑6:05pm
3/10 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.