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3750. Introduction to Marketing Management

Also offered as: MKTG 3101

3.00 credits

Prerequisites: C in ACCT 2001; ECON 1200 or 1201/1202; ENGL 1007/1010/1011/2011; MATH 1070/1071, or 1131 and 1070/1132, or 1125,1126 and 1132/1070; STAT 1000 or 1100; open to non-BUSN jrs+. No out of sequence BADM 3625, 3753, 3757.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 07-FEB-23 05.20.23.519116 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs Distance Learning McEvoy, Kevin 001 Reg Tu 6:00pm‑8:30pm
No Room Required - Online 23/25
Fall 2022 Hartford In Person Ryan, William H90 Reg We 6:45pm‑9:15pm
HTB 227 4/6 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2022 Stamford In Person Harris, Wynd Z81 Reg We 3:35pm‑6:05pm
DWTN 131 1/3 "For non-business majors only. Business students should sign up for MKTG 3101. Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number."
Spring 2023 Storrs Distance Learning McEvoy, Kevin 001 Reg Tu 6:00pm‑8:30pm
No Room Required - Online 26/28
Spring 2023 Hartford In Person Bailey, Heidi H90 Reg Tu 6:30pm‑9:00pm
HTB 219 4/5
Spring 2023 Waterbury In Person Ryan, William W31 Reg Mo 3:35pm‑6:05pm
WREC 204 0/5
Spring 2023 Stamford In Person Harris, Wynd Z81 Reg We 3:35pm‑6:05pm
DWTN 131 3/5