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3750. Introduction to Marketing Management

Also offered as: MKTG 3101

3.00 credits

Prerequisites: C in ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to junior or higher non-business majors. May not be taken out of sequence after certain MKTG or BADM courses.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 12-APR-24 05.20.29.316528 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs Online Asynchronous Srinivasan, Narasimhan 001 Reg No Room Required - Online 30/35
Spring 2024 Waterbury Online Synchronous Srinivasan, Narasimhan 331 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 3/5
Spring 2024 Hartford Online Synchronous Srinivasan, Narasimhan 701 Reg Tu 6:30pm‑9:00pm
No Room Required - Online 1/1
Spring 2024 Stamford In Person Harris, Wynd 881 Reg We 3:35pm‑6:05pm
DWTN 132 3/2
Fall 2024 Storrs Online Asynchronous Srinivasan, Narasimhan 001 Reg No Room Required - Online 26/30
Fall 2024 Waterbury Online Asynchronous Srinivasan, Narasimhan 303 Reg No Room Required - Online 1/5
Fall 2024 Hartford In Person Bailey, Heidi 701 Reg We 6:45pm‑9:15pm
0/5
Fall 2024 Hartford Online Asynchronous Srinivasan, Narasimhan 703 Reg No Room Required - Online 1/5
Fall 2024 Stamford In Person Harris, Wynd 801 Reg We 3:35pm‑6:05pm
DWTN 134 0/4
Fall 2024 Stamford Online Asynchronous Srinivasan, Narasimhan 803 Reg No Room Required - Online 1/5