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3750. Introduction to Marketing Management
Also offered as: MKTG 3101
3.00 credits
Prerequisites: C in ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to junior or higher non-business majors. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 22-APR-24 05.20.14.479040 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1243 10834 1 001 | Spring 2024 | Storrs | Online Asynchronous | Srinivasan, Narasimhan | 001 | Reg | No Room Required - Online | 30/35 | ||
| 1243 12096 1 331 | Spring 2024 | Waterbury | Online Synchronous | Srinivasan, Narasimhan | 331 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 3/5 | |
| 1243 12502 1 701 | Spring 2024 | Hartford | Online Synchronous | Srinivasan, Narasimhan | 701 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 1/1 | |
| 1243 12881 1 881 | Spring 2024 | Stamford | In Person | Harris, Wynd | 881 | Reg | We 3:35pm‑6:05pm |
DWTN 132 | 3/2 | |
| 1248 8931 1 001 | Fall 2024 | Storrs | Online Asynchronous | Srinivasan, Narasimhan | 001 | Reg | No Room Required - Online | 26/30 | ||
| 1248 8932 1 303 | Fall 2024 | Waterbury | Online Asynchronous | Srinivasan, Narasimhan | 303 | Reg | No Room Required - Online | 1/5 | ||
| 1248 8933 1 701 | Fall 2024 | Hartford | In Person | Bailey, Heidi | 701 | Reg | We 6:45pm‑9:15pm |
0/5 | ||
| 1248 8934 1 703 | Fall 2024 | Hartford | Online Asynchronous | Srinivasan, Narasimhan | 703 | Reg | No Room Required - Online | 1/5 | ||
| 1248 8935 1 801 | Fall 2024 | Stamford | In Person | Harris, Wynd | 801 | Reg | We 3:35pm‑6:05pm |
DWTN 134 | 0/4 | |
| 1248 8936 1 803 | Fall 2024 | Stamford | Online Asynchronous | Srinivasan, Narasimhan | 803 | Reg | No Room Required - Online | 1/5 |