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3750. Introduction to Marketing Management
Also offered as: MKTG 3101
3.00 credits
Prerequisites: C in ACCT 2001; ECON 1200 or 1201/1202; ENGL 1007/1010/1011/2011; MATH 1070/1071, or 1131 and 1070/1132, or 1125,1126 and 1132/1070; STAT 1000 or 1100; open to non-BUSN jrs+. No out of sequence BADM 3625, 3753, 3757.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 07-FEB-23 05.20.23.519116 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1228 14242 1 001 | Fall 2022 | Storrs | Distance Learning | McEvoy, Kevin | 001 | Reg | Tu 6:00pm‑8:30pm |
No Room Required - Online | 23/25 | |
| 1228 14249 1 H90 | Fall 2022 | Hartford | In Person | Ryan, William | H90 | Reg | We 6:45pm‑9:15pm |
HTB 227 | 4/6 | Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number. |
| 1228 14250 1 Z81 | Fall 2022 | Stamford | In Person | Harris, Wynd | Z81 | Reg | We 3:35pm‑6:05pm |
DWTN 131 | 1/3 | "For non-business majors only. Business students should sign up for MKTG 3101. Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number." |
| 1233 14713 1 001 | Spring 2023 | Storrs | Distance Learning | McEvoy, Kevin | 001 | Reg | Tu 6:00pm‑8:30pm |
No Room Required - Online | 26/28 | |
| 1233 15610 1 H90 | Spring 2023 | Hartford | In Person | Bailey, Heidi | H90 | Reg | Tu 6:30pm‑9:00pm |
HTB 219 | 4/5 | |
| 1233 15530 1 W31 | Spring 2023 | Waterbury | In Person | Ryan, William | W31 | Reg | Mo 3:35pm‑6:05pm |
WREC 204 | 0/5 | |
| 1233 16010 1 Z81 | Spring 2023 | Stamford | In Person | Harris, Wynd | Z81 | Reg | We 3:35pm‑6:05pm |
DWTN 131 | 3/5 |