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3750. Intro to Marketing Management

3.00 credits

Prerequisites: C+ or better in ACCT 2001; ECON 1200 or 1201 and 1202; ENGL 1010 or ENGL 1011 or ENGL 2011; MATH 1070 and MATH 1071, or MATH 1131 and MATH 1070 or MATH 1132, or MATH 1125, MATH 1126 and MATH 1132 or MATH 1070; STAT 1000 or STAT 1100; open to non-Business juniors or higher. Not open for credit to students who have passed MKTG 3101, BADM 3625, 3753 or 3757.

Grading Basis: Graded

An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, and distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. May substitute for MKTG 3101 for business majors.


Last Refreshed: 19-SEP-19 05.20.16.268841 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Wang, Qizhou 005 Reg MoWe 11:00am‑12:15pm
BUSN 127 5/5 Meets with MKTG 3101-005 Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2019 Storrs In Person Lee, Jieun 007 Reg MoWe 9:30am‑10:45am
BUSN 127 5/5 Meets with MKTG 3101-007 Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2019 Storrs In Person Nandi, Sampoorna 009 Reg TuTh 2:00pm‑3:15pm
BUSN 127 5/5 Meets with MKTG 3101-009 Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2019 Storrs In Person Bailey, Heidi 013 Reg TuTh 11:00am‑12:15pm
BUSN 127 6/5 Combined with MKTG 3101-013 Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2019 Storrs In Person Bailey, Heidi 015 Reg TuTh 9:30am‑10:45am
BUSN 127 5/5 Combined with MKTG 3101-015 Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2019 Hartford In Person Bailey, Heidi H71 Reg Tu 4:00pm‑6:30pm
HTB 317 6/5 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2019 Stamford In Person McEvoy, Kevin Z81 Reg Th 7:00pm‑9:30pm
DWTN 134 2/3 For non-business majors only. Business students should sign up for MKTG 3101. Students who MEET ALL Prerequisite requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Storrs In Person 003 Reg MoWe 12:30pm‑1:45pm
0/3 Combined with MKTG 3101-003 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Storrs In Person 007 Reg TuTh 11:00am‑12:15pm
0/10 Combined with MKTG 3101-007 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Storrs In Person 011 Reg TuTh 2:00pm‑3:15pm
BUSN 127 0/10 Combined with MKTG 3101-011 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Storrs In Person Park, Hee 013 Reg MoWe 3:30pm‑4:45pm
BUSN 127 0/10 Combined with MKTG 3101-013 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Storrs In Person 015 Reg TuTh 3:30pm‑4:45pm
BUSN 127 0/10 Combined with MKTG 3101-015 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Hartford In Person Ryan, William H90 Reg Mo 6:30pm‑9:00pm
0/10 Class Note: Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Stamford In Person McEvoy, Kevin Z81 Reg We 3:35pm‑6:05pm
0/10 Students who MEET ALL PREREQUISITE requirements, but unable to enroll, must complete a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.