Course Search
To filter and search by keywords in course titles, see the Course Search.
Courses by Subject Area
Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
3750. Introduction to Marketing Management
Also offered as: MKTG 3101
3.00 credits
Prerequisites: C in ACCT 2001; ECON 1200 or 1201/1202; ENGL 1007/1010/1011/2011; MATH 1070/1071, or 1131 and 1070/1132, or 1125,1126 and 1132/1070; STAT 1000 or 1100; open to non-BUSN jrs+. No out of sequence BADM 3625, 3753, 3757.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 29-MAR-24 05.20.11.748914 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1243 10834 1 001 | Spring 2024 | Storrs | Online Asynchronous | Srinivasan, Narasimhan | 001 | Reg | No Room Required - Online | 30/35 | ||
1243 12096 1 331 | Spring 2024 | Waterbury | Online Synchronous | Srinivasan, Narasimhan | 331 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 3/5 | |
1243 12502 1 701 | Spring 2024 | Hartford | Online Synchronous | Srinivasan, Narasimhan | 701 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 1/1 | |
1243 12881 1 881 | Spring 2024 | Stamford | In Person | Harris, Wynd | 881 | Reg | We 3:35pm‑6:05pm |
DWTN 132 | 3/2 | |
1248 8931 1 001 | Fall 2024 | Storrs | Online Asynchronous | Srinivasan, Narasimhan | 001 | Reg | No Room Required - Online | 24/30 | ||
1248 8932 1 303 | Fall 2024 | Waterbury | Online Asynchronous | Srinivasan, Narasimhan | 303 | Reg | No Room Required - Online | 1/5 | ||
1248 8933 1 701 | Fall 2024 | Hartford | In Person | Bailey, Heidi | 701 | Reg | We 6:45pm‑9:15pm |
0/5 | ||
1248 8934 1 703 | Fall 2024 | Hartford | Online Asynchronous | Srinivasan, Narasimhan | 703 | Reg | No Room Required - Online | 1/5 | ||
1248 8935 1 801 | Fall 2024 | Stamford | In Person | Harris, Wynd | 801 | Reg | We 3:35pm‑6:05pm |
DWTN 134 | 0/4 | |
1248 8936 1 803 | Fall 2024 | Stamford | Online Asynchronous | Srinivasan, Narasimhan | 803 | Reg | No Room Required - Online | 1/5 |