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Prerequisites: BLAW 3175 or BADM 3720 or DMD 1000; open only to non-business students of junior or higher status. Not open for credit to students who have passed or are taking BLAW 3678.
Grading Basis: Graded
Examines the legal and ethical environment of intellectual property with a particular focus on its application to the production, protection, and use of digital media for private and professional purposes. Major ethical theories will be introduced and applied to digital media and technology firms. The application of intellectual property law as it pertains to various business areas such as marketing, media, sports, visual and performing arts will be examined. Freedom of expression, privacy, plagiarism, defamation, and commercial speech will also be explored. This course also covers related aspects of advertising, Internet law, and the global legal implication of digital media use. May substitute for BLAW 3678 for business majors.
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