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3665. Digital Marketing
Also offered as: MKTG 3665
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.
Last Refreshed: 27-JAN-23 05.20.31.831914 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1228 14233 1 001 | Fall 2022 | Storrs | In Person | Gu, Jane | 001 | Reg | Tu 5:00pm‑7:45pm |
BUSN 127 | 3/7 | |
1228 14092 1 H71 | Fall 2022 | Hartford | Online | Ryan, William | H71 | Reg | 12:00am‑12:00am |
No Room Required - Online | 3/3 | |
1228 14234 1 W31 | Fall 2022 | Waterbury | Online | Ryan, William | W31 | Reg | No Room Required - Online | 3/3 | ||
1228 14235 1 Z81 | Fall 2022 | Stamford | Online | Ryan, William | Z81 | Reg | No Room Required - Online | 4/5 | For non-business majors only. Business majors should sign up for MKTG 3665. | |
1233 15065 1 001 | Spring 2023 | Storrs | In Person | Gu, Jane | 001 | Reg | Tu 5:00pm‑7:45pm |
BUSN 127 | 5/7 | |
1233 16013 1 H90 | Spring 2023 | Hartford | Online | Ryan, William | H90 | Reg | 12:00am‑12:00am |
No Room Required - Online | 3/10 | |
1233 15527 1 W31 | Spring 2023 | Waterbury | Online | Ryan, William | W31 | Reg | No Room Required - Online | 0/3 | ||
1233 15879 1 Z81 | Spring 2023 | Stamford | Online | Ryan, William | Z81 | Reg | No Room Required - Online | 1/3 |