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3665. Digital Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3665.

Grading Basis: Graded

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives. May substitute for MKTG 3665 for business majors.


Last Refreshed: 13-SEP-19 05.20.30.878200 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs Online Ryan, William 001 Reg 12:00am‑12:00am
ONLINE 4/3 Meets with MKTG 3665. Students must request a permission number by completing a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Fall 2019 Stamford Hybrid/Blended Harris, Wynd Z81 Reg Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
Th 7:00pm‑9:30pm
DWTN 139 3/5 For non-business majors only. Business majors should sign up for MKTG 3665.
Spring 2020 Storrs In Person Gu, Zheyin 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 0/7 Meets with MKTG 3665-001. By Permission Only: Students must request a permission number by completing a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.