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3665. Digital Marketing

Also offered as: MKTG 3665

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.


Last Refreshed: 27-FEB-24 05.20.21.437592 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs In Person Gu, Jane 001 Reg Tu 5:00pm‑7:45pm
BUSN 211 1/7
Spring 2024 Waterbury Online Asynchronous Ryan, William 331 Reg No Room Required - Online 3/3
Spring 2024 Hartford Online Asynchronous Ryan, William 701 Reg No Room Required - Online 3/3
Spring 2024 Stamford Online Asynchronous Ryan, William 881 Reg No Room Required - Online 3/3
Fall 2024 Storrs In Person Gu, Jane 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 0/7
Fall 2024 Waterbury Online Asynchronous Ryan, William 301 Reg No Room Required - Online 0/3
Fall 2024 Hartford Online Asynchronous Ryan, William 701 Reg No Room Required - Online 0/3
Fall 2024 Stamford Online Asynchronous Ryan, William 801 Reg No Room Required - Online 0/5