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3665. Digital Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3665.

Grading Basis: Graded

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives. May substitute for MKTG 3665 for business majors.


Last Refreshed: 08-DEC-21 05.20.06.507514 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Gu, Jane 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 7/7
Fall 2021 Stamford Distance Learning Harris, Wynd Z81 Reg Tu 7:00pm‑9:30pm
No Room Required - Online 6/5 For non-business majors only. Business majors should sign up for MKTG 3665.
Spring 2022 Storrs In Person Gu, Jane 001 Reg Tu 5:00pm‑7:45pm
BUSN 127 4/7
Spring 2022 Hartford Online Ryan, William H90 Reg 12:00am‑12:00am
No Room Required - Online 2/2
Spring 2022 Waterbury Online Ryan, William W31 Reg 0/2 By Permission Number Only