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3665. Digital Marketing
Also offered as: MKTG 3665
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.
Last Refreshed: 18-APR-24 05.20.14.350110 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1243 10842 1 001 | Spring 2024 | Storrs | In Person | Gu, Jane | 001 | Reg | Tu 5:00pm‑7:45pm |
BUSN 211 | 1/7 | |
1243 12099 1 331 | Spring 2024 | Waterbury | Online Asynchronous | Ryan, William | 331 | Reg | No Room Required - Online | 3/3 | ||
1243 12505 1 701 | Spring 2024 | Hartford | Online Asynchronous | Ryan, William | 701 | Reg | No Room Required - Online | 3/3 | ||
1243 12884 1 881 | Spring 2024 | Stamford | Online Asynchronous | Ryan, William | 881 | Reg | No Room Required - Online | 3/3 | ||
1248 8950 1 001 | Fall 2024 | Storrs | In Person | Gu, Jane | 001 | Reg | Tu 5:00pm‑7:45pm |
BUSN 127 | 7/7 | |
1248 8951 1 301 | Fall 2024 | Waterbury | Online Asynchronous | Ryan, William | 301 | Reg | No Room Required - Online | 3/3 | ||
1248 8952 1 701 | Fall 2024 | Hartford | Online Asynchronous | Ryan, William | 701 | Reg | No Room Required - Online | 0/3 | ||
1248 8953 1 801 | Fall 2024 | Stamford | Online Asynchronous | Ryan, William | 801 | Reg | No Room Required - Online | 0/5 |