Course Search
To filter and search by keywords in course titles, see the Course Search.
Courses by Subject Area
Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
3661. Marketing and Digital Analytics
Also offered as: MKTG 3661
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1243 10852 1 001 | Spring 2024 | Storrs | Online Synchronous | Sottile, Gregory | 001 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 11/10 | |
| 1243 12181 1 331 | Spring 2024 | Waterbury | Online Synchronous | Sottile, Gregory | 331 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 0/1 | |
| 1243 12600 1 701 | Spring 2024 | Hartford | Online Synchronous | Sottile, Gregory | 701 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 0/1 | |
| 1243 13031 1 881 | Spring 2024 | Stamford | Online Synchronous | Sottile, Gregory | 881 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 2/2 | |
| 1248 8968 1 001 | Fall 2024 | Storrs | In Person | Bao, Weining | 001 | Reg | MoWe 9:30am‑10:45am |
BUSN 211 | 5/5 | |
| 1248 8969 1 002 | Fall 2024 | Storrs | Online Synchronous | Sottile, Gregory | 002 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 5/8 | |
| 1248 8970 1 301 | Fall 2024 | Waterbury | Online Synchronous | Sottile, Gregory | 301 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 1/1 | |
| 1248 8971 1 701 | Fall 2024 | Hartford | Online Synchronous | Sottile, Gregory | 701 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 0/1 | |
| 1248 8972 1 801 | Fall 2024 | Stamford | Distance Learning | Sottile, Gregory | 801 | Reg | Tu 6:30pm‑9:00pm |
No Room Required - Online | 0/1 |