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3454. Sales Management and Leadership

Also offered as: MKTG 3454

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an introduction to sales force management. Students learn to effectively work within, manage, and ultimately lead in a dynamic sales force environment from the perspectives of sales operations, sales management, sales strategy, and sales leadership. Students gain experience in executing practical selling and engagement techniques in a professional selling situation.


Last Refreshed: 15-AUG-22 05.20.14.585751 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Ryan, William 001 Reg TuTh 12:30pm‑1:45pm
BUSN 227 3/10