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3454. Sales Management and Leadership

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are currently enrolled in MKTG 3454.

Grading Basis: Graded

Provides students with concepts and skills to understand and engage in sales force management, and to develop strong sales leadership abilities. Topics include strategic development of a sales force, sales teams, tactical development skills, and the integration with the rest of the organization to fulfill customer needs. Learning tools will include: participant interaction, role plays, work groups, and case studies. May substitute for MKTG 3454 for business majors.


Last Refreshed: 16-SEP-19 05.20.32.275623 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Ryan, William 001 Reg TuTh 12:30pm‑1:45pm
BUSN 227 1/10 Meets with MKTG 3454-001. Students must request a permission number by completing a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
Spring 2020 Storrs In Person Ryan, William 001 Reg TuTh 12:30pm‑1:45pm
BUSN 227 0/10 Meets with MKTG 3454-001 Students must request a permission number by completing a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/ DO NOT email instructor for permission number.