Undergraduate Course Directory

Course Search

To filter and search by keywords in course titles, see the Course Search.

Courses by Subject Area

Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

3454. Sales Management and Leadership

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are currently enrolled in MKTG 3454.

Grading Basis: Graded

Provides students with concepts and skills to understand and engage in sales force management, and to develop strong sales leadership abilities. Topics include strategic development of a sales force, sales teams, tactical development skills, and the integration with the rest of the organization to fulfill customer needs. Learning tools will include: participant interaction, role plays, work groups, and case studies. May substitute for MKTG 3454 for business majors.

Last Refreshed: 08-DEC-21 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2021 Storrs In Person Ryan, William 001 Reg TuTh 12:30pm‑1:45pm
BUSN 227 9/10
Spring 2022 Storrs In Person Ryan, William 001 Reg TuTh 12:30pm‑1:45pm
BUSN 227 6/6