Undergraduate Course Directory | 2019-20 Undergraduate Catalog

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Undergraduate Course Directory BADM Courses BADM 3452

3452. Professional Selling

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3452.

Grading Basis: Graded

Focuses on the tactical and strategic aspects of the professional selling process with particular emphasis upon managing the complex sale. Topics include account entry strategies, effective investigative techniques, objection prevention, the client decision process, negotiation skills, and account development strategies, and the use of technology to manage a portfolio of sales opportunities. Learning tools will include: participant interaction, role plays, work groups and case studies. May substitute for MKTG 3452 for business majors.

Last Refreshed: 17-SEP-19 05.20.16.405317 AM

To view current class enrollment click the refresh icon next to the enrollment numbers.

Enrollment Data	Term	Campus	Instruction Mode	Instructor	Section	Session	Schedule	Location	Enrollment	Notes
1198 4461 1 001	Fall 2019	Storrs	In Person	Caravella, Mary	001	Reg	TuTh 9:30am‑10:45am	BUSN 227	10/10	Instructor consent required. Meets with MKTG 3452-001. Students must request a permission number by completing a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/. DO NOT email instructor for permission number.
1198 16254 1 Z81	Fall 2019	Stamford	In Person	McEvoy, Kevin	Z81	Reg	We 7:00pm‑9:30pm	DWTN 137	5/10
1203 8011 1 001	Spring 2020	Storrs	In Person	Caravella, Mary	001	Reg	TuTh 9:30am‑10:45am	BUSN 227	0/10	Meets with MKTG 3452-001 By Permission Only: Students must request a permission number by completing a Permission Number Request Form: http://undergrad.business.uconn.edu/forms/ DO NOT email instructor for permission number.