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3452. Professional Selling

Also offered as: MKTG 3452

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.


Last Refreshed: 12-APR-24 05.20.29.316528 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs Online Synchronous Shannon, Richard 001 Reg We 6:00pm‑8:45pm
No Room Required - Online 6/6
Fall 2024 Storrs Online Synchronous Shannon, Richard 001 Reg We 6:00pm‑8:45pm
No Room Required - Online 1/7