Course Search
To filter and search by keywords in course titles, see the Course Search.
Courses by Subject Area
Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
3452. Professional Selling
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3452.
Grading Basis: Graded
Focuses on the tactical and strategic aspects of the professional selling process with particular emphasis upon managing the complex sale. Topics include account entry strategies, effective investigative techniques, objection prevention, the client decision process, negotiation skills, and account development strategies, and the use of technology to manage a portfolio of sales opportunities. Learning tools will include: participant interaction, role plays, work groups and case studies. May substitute for MKTG 3452 for business majors.
Last Refreshed: 08-DEC-21 05.20.06.507514 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1218 5459 1 001 | Fall 2021 | Storrs | Distance Learning | Caravella, Mary | 001 | Reg | TuTh 9:30am‑10:45am |
No Room Required - Online | 2/3 | |
| 1223 6261 1 001 | Spring 2022 | Storrs | Distance Learning | Caravella, Mary | 001 | Reg | TuTh 9:30am‑10:45am |
No Room Required - Online | 6/6 |