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3370. Global Marketing Strategy

Also offered as: MKTG 3370

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course focuses on developing sound marketing strategies in the global marketplace. Students learn to uncover and assess global market opportunities; analyze challenges and solutions posed by cultural, economic, and political differences; and develop effective international marketing strategies considering legal, ethical, and social sustainability issues. Students gain experience conducting research on global markets and applying their knowledge in complex business settings.

Last Refreshed: 05-JUN-23 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2023 Storrs Online Srinivasan, Narasimhan 001 Reg 12:00am‑12:00am
No Room Required - Online 1/1
Spring 2023 Hartford Online Srinivasan, Narasimhan H90 Reg 12:00am‑12:00am
No Room Required - Online 2/2
Spring 2023 Waterbury Online Srinivasan, Narasimhan W31 Reg No Room Required - Online 0/1
Spring 2023 Stamford Online Srinivasan, Narasimhan Z81 Reg No Room Required - Online 0/1