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3370. Global Marketing Strategy
Also offered as: MKTG 3370
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course focuses on developing sound marketing strategies in the global marketplace. Students learn to uncover and assess global market opportunities; analyze challenges and solutions posed by cultural, economic, and political differences; and develop effective international marketing strategies considering legal, ethical, and social sustainability issues. Students gain experience conducting research on global markets and applying their knowledge in complex business settings.
Last Refreshed: 05-JUN-23 05.20.16.207052 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1233 15976 1 001 | Spring 2023 | Storrs | Online | Srinivasan, Narasimhan | 001 | Reg | 12:00am‑12:00am |
No Room Required - Online | 1/1 | |
| 1233 15228 1 H90 | Spring 2023 | Hartford | Online | Srinivasan, Narasimhan | H90 | Reg | 12:00am‑12:00am |
No Room Required - Online | 2/2 | |
| 1233 15525 1 W31 | Spring 2023 | Waterbury | Online | Srinivasan, Narasimhan | W31 | Reg | No Room Required - Online | 0/1 | ||
| 1233 15850 1 Z81 | Spring 2023 | Stamford | Online | Srinivasan, Narasimhan | Z81 | Reg | No Room Required - Online | 0/1 |