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3234. Opportunity Generation, Assessment, and Promotion

3.00 credits

Prerequisites: Open only to non-business students of junior or higher status. Not open to students who have passed or are taking MGMT 3234. It is highly recommended that students take BADM 3740 or MGMT 3101 and ACCT 2101 or BADM 2710 prior to BADM 3234.

Grading Basis: Graded

A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground. May substitute for MGMT 3234 for Business majors.


Last Refreshed: 16-SEP-19 05.20.32.275623 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Dino, Richard 001 Reg Mo 2:00pm‑5:00pm
BUSN 211 20/20
Fall 2019 Storrs In Person Dino, Richard 002 Reg Mo 6:00pm‑9:00pm
BUSN 211 22/20 Meets with MKTG 3234-002