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3234. Opportunity Generation, Assessment, and Promotion

Also offered as: MENT 3234

3.00 credits

Prerequisites: Open only to non-business students of junior or higher status. It is highly recommended that students take BADM 3740 or MENT 3101, and ACCT or BADM 2101 prior to BADM 3234.

Grading Basis: Graded

A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground. Formerly offered as MGMT 3234.

Last Refreshed: 07-FEB-23 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Noble, David 001 Reg Mo 5:00pm‑8:00pm
BUSN 127 19/20
Spring 2023 Storrs Hybrid/Blended Noble, David 001 Reg Tu 3:30pm‑4:45pm
UTEB 175 19/20