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3234. Opportunity Generation, Assessment, and Promotion
3.00 credits
Prerequisites: Open only to non-business students of junior or higher status. Not open to students who have passed or are taking MGMT 3234. It is highly recommended that students take BADM 3740 or MGMT 3101 and ACCT 2101 or BADM 2710 prior to BADM 3234.
Grading Basis: Graded
A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground. May substitute for MGMT 3234 for Business majors.
Last Refreshed: 26-JAN-22 05.20.16.654667 AM
| Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1223 16551 1 001 | Spring 2022 | Storrs | Distance Learning | Florin, Juan | 001 | Reg | Mo 5:00pm‑8:00pm |
No Room Required - Online | 21/20 | |
| 1228 6269 1 001 | Fall 2022 | Storrs | Distance Learning | Florin, Juan | 001 | Reg | Mo 5:00pm‑8:00pm |
BUSN 127 | 0/20 |