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Also offered as: BLAW 2238
Prerequisites: Open only to non-business majors.
Grading Basis: Graded
The legal and ethical environment of Name, Image and Likeness Representation (NIL). The role of contract law, data privacy and integrity, trademark and intellectual property law, and the principal-agent relationship. Legal and regulatory questions related to Federal Trade Commission rules, laws regulating false and misleading advertising as well as rules specific to celebrity endorsements will also be discussed. Ethical issues related to NIL will be explored.
Last Refreshed: 27-FEB-24 05.20.21.437592 AM
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