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2238. Legal Aspects of Name, Image, and Likeness Representation

Also offered as: BLAW 2238

3.00 credits

Prerequisites: Open only to non-business majors.

Grading Basis: Graded

The legal and ethical environment of Name, Image and Likeness Representation (NIL). The role of contract law, data privacy and integrity, trademark and intellectual property law, and the principal-agent relationship. Legal and regulatory questions related to Federal Trade Commission rules, laws regulating false and misleading advertising as well as rules specific to celebrity endorsements will also be discussed. Ethical issues related to NIL will be explored.


Last Refreshed: 27-FEB-24 05.20.21.437592 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs In Person Park, Woo
Weisman, Adam
001 Reg Tu 5:00pm‑7:45pm
MCHU 201 25/25