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2237. Personal Brand Management

Also offered as: MKTG 2237

3.00 credits

Prerequisites: Open only to non business majors.

Grading Basis: Graded

Introduction to building, leveraging, and managing a personal brand; concepts and perspectives relevant to any student looking to build a personal brand and business. Consideration of various media to engage with target customers and businesses and how to choose among alternative media platforms and messages. Students will analyze their individual strengths, weaknesses, opportunities, and threats; learn how to position and design a personal brand; learn how to measure personal brand assets and performance over time; and create a personal brand portfolio and a plan for marketing themselves within their chosen industry.


Last Refreshed: 27-FEB-24 05.20.21.437592 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Spring 2024 Storrs In Person Bailey, Heidi 001 Reg TuTh 9:30am‑10:45am
BUSN 203 27/27
Spring 2024 Waterbury Online Synchronous Harris, Wynd 331 Reg Tu 3:30pm‑6:00pm
No Room Required - Online 2/2
Spring 2024 Hartford Online Synchronous Harris, Wynd 701 Reg Tu 3:30pm‑6:00pm
No Room Required - Online 16/15
Spring 2024 Stamford Online Synchronous Harris, Wynd 881 Reg Tu 3:30pm‑6:00pm
No Room Required - Online 13/13
Fall 2024 Storrs In Person Bailey, Heidi 001 Reg TuTh 2:00pm‑3:15pm
BUSN 202 0/25
Fall 2024 Waterbury Online Synchronous Harris, Wynd 301 Reg Tu 3:30pm‑6:00pm
No Room Required - Online 0/5
Fall 2024 Hartford Online Synchronous Harris, Wynd 701 Reg Tu 3:30pm‑6:00pm
No Room Required - Online 0/11
Fall 2024 Stamford Online Synchronous Harris, Wynd 801 Reg Tu 3:30pm‑6:00pm
No Room Required - Online 0/11