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2237. Personal Brand Management
Also offered as: MKTG 2237
3.00 credits
Prerequisites: Open only to non business majors.
Grading Basis: Graded
Introduction to building, leveraging, and managing a personal brand; concepts and perspectives relevant to any student looking to build a personal brand and business. Consideration of various media to engage with target customers and businesses and how to choose among alternative media platforms and messages. Students will analyze their individual strengths, weaknesses, opportunities, and threats; learn how to position and design a personal brand; learn how to measure personal brand assets and performance over time; and create a personal brand portfolio and a plan for marketing themselves within their chosen industry.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
Term | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Location | Enrollment | Notes | |
---|---|---|---|---|---|---|---|---|---|---|
1243 10862 1 001 | Spring 2024 | Storrs | In Person | Bailey, Heidi | 001 | Reg | TuTh 9:30am‑10:45am |
BUSN 203 | 27/27 | |
1243 12223 1 331 | Spring 2024 | Waterbury | Online Synchronous | Harris, Wynd | 331 | Reg | Tu 3:30pm‑6:00pm |
No Room Required - Online | 2/2 | |
1243 12718 1 701 | Spring 2024 | Hartford | Online Synchronous | Harris, Wynd | 701 | Reg | Tu 3:30pm‑6:00pm |
No Room Required - Online | 16/15 | |
1243 13171 1 881 | Spring 2024 | Stamford | Online Synchronous | Harris, Wynd | 881 | Reg | Tu 3:30pm‑6:00pm |
No Room Required - Online | 13/13 | |
1248 8993 1 001 | Fall 2024 | Storrs | In Person | Bailey, Heidi | 001 | Reg | TuTh 2:00pm‑3:15pm |
BUSN 202 | 24/25 | |
1248 8994 1 301 | Fall 2024 | Waterbury | Online Synchronous | Harris, Wynd | 301 | Reg | Tu 3:30pm‑6:00pm |
No Room Required - Online | 1/5 | |
1248 8995 1 701 | Fall 2024 | Hartford | Online Synchronous | Harris, Wynd | 701 | Reg | Tu 3:30pm‑6:00pm |
No Room Required - Online | 5/11 | |
1248 8996 1 801 | Fall 2024 | Stamford | Online Synchronous | Harris, Wynd | 801 | Reg | Tu 3:30pm‑6:00pm |
No Room Required - Online | 4/11 |