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3222. Marketing and Consumer Behavior

3.00 credits

Prerequisites: ARE 1150 or ECON 1200 or ECON 1201.

Grading Basis: Graded

This course focuses on principles of contemporary marketing, including consumer behavior, social media, product, promotion, distribution and pricing strategies, with special emphasis on food and health.

Last Refreshed: 05-OCT-22 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2022 Storrs In Person Lopez, Rigoberto 001 Reg MoWeFr 10:10am‑11:00am
YNG 327 40/40