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3222. Marketing and Consumer Behavior

3.00 credits

Prerequisites: ARE 1150 or ECON 1200 or ECON 1201. Recommended preparation: ARE 3215.

Grading Basis: Graded

Principles of marketing and determinants of consumer choices. Particular attention to demographic economic factors and to changing concerns regarding health and food safety.

Last Refreshed: 20-SEP-19 AM
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Term Campus Instruction Mode Instructor Section Session Schedule Location Enrollment Notes
Fall 2019 Storrs In Person Lopez, Rigoberto 001 Reg TuTh 2:00pm‑3:15pm
YNG 132 40/40