Course Search

Use the filters below to find courses by subject area, general education attribute, or course level. You may also use the search bar to find courses by entering words in the subject area, title, or other criteria.

3665. Digital Marketing

Also offered as: BADM 3665

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.