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3740. Digital Sports and Entertainment Studio

3.00 credits

Prerequisites: Open to juniors or higher by instructor consent Recommended preparation: relevant digital media, design, communication, and/or business courses such as DMD 2700, 2710; COMM 1000, 1300; or PSYC 1100.

Grading Basis: Graded

The digital marketing landscape in sports and entertainment, including changes in the production, marketing, distribution, and consumption of sports and entertainment media properties.