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3730. Digital Consumer Behavior
3.00 credits
Prerequisites: DMD 2700, which may be taken concurrently; open to Digital Media and Design majors only, others by instructor consent. Recommended preparation: DMD 1002 and 1102, STAT 1000Q or higher.
Grading Basis: Graded
Explores and analyzes the changes in consumer decision-making and behavior in today's digital world.